Vintage Cellars

Last updated
Vintage Cellars
Company type Subsidiary
Industry Retail
Founded1951
FounderJack Edwards
Edward Hayward
Defunct2025
Headquarters
Glen Iris, Victoria
,
Australia
Number of locations
90+ (March 2025)
Products Liquor
Parent Coles Group
Website www.vintagecellars.com.au

Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands. [1]

History

Vintage Cellars was established in 1951 by Jack Edwards and Edward Hayward with the first store opening on Gawler Place, Adelaide. [2] As of March 2025, there were more than 90 Vintage Cellars stores around Australia. [3]

In September 2024, Coles announced it would begin a pilot program to rebrand some Vintage Cellars stores as Liquorland Cellars. [1] [4] Having been deemed a success, Coles announced in March 2025 that all stores would be converted to either Liquorland Cellars or Liquorland stores by December 2025 with the Vintage Cellars brand retired. [3]

References

  1. 1 2 Yun, Jessica (2024-09-03). "Coles set to axe Vintage Cellars and First Choice brands as it takes fight to Dan Murphy's". Sydney Morning Herald . Retrieved 2024-09-05.
  2. ↑ Vintage Cellars is 70 Vintage Cellars
  3. 1 2 Yun, Jessica (2025-03-26). "Coles axes Vintage Cellars, First Choice brands". The Sydney Morning Herald. Retrieved 2025-03-31.
  4. ↑ Magennis, Molly (2024-09-04). "Selected Vintage Cellars and First Choice Liquor Market stores to be converted to Liquorland". 7NEWS. Retrieved 2024-10-30.


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