SubRosa

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subRosa is a cyberfeminist organization led by artists Faith Wilding and Hyla Willis.

Contents

In the late 1990s at Carnegie Mellon University, Faith Wilding organized an on-campus reading group that discussed digital culture and technologies, feminisms, postcolonial theory, body- and bio-politics, and reproductive health. [1] It was from this reading group in 1998 that the cyberfeminist collective subRosa formed, with founding members María Fernández, Wilding, Hyla Willis, and Michelle M. Wright. [2] As outlined by members of subRosa, challenging the utopian ideas associated with technology and the internet is the foundation of subRosa’s practice. [3] subRosa’s work is connected to – but differs from – the broader cyberfeminist movement of the 1990s and Donna Haraway’s cyborg theory. Many of subRosa’s works are performance-based and participatory, and encourage members of the public to think deeply about technology and its role in their lives. As the group consisted of artists, activists, and scholars, the collective’s practice reflected the individual backgrounds of its members. Other participants in the reading group at Carnegie Mellon (and at different points, members of subRosa) include Emily de Araujo, Krista Connerly, Steffi Domike, Camilla Griggers, Christina Hung, Carolina Loyola, Laleh Mehran, Elizabeth Monoian, Ann Rosenthal, Suzie Silver, Lucia Sommer, and Rebecca Vaughan. [4]

At The Next Five Minutes 3 Festival in Amsterdam in 1999, subRosa introduced their manifesto, [5] outlining the collective’s histories, purpose, and practices:

subRosa's name honors feminist pioneers in art, activism, labor, science, and politics: Rosa Bonheur, Rosa Luxemburg, Rosie the Riveter, Rosa Parks and Rosalind Franklin.

subRosa is a reproducible cyberfeminist cell of cultural researchers committed to combining art, activism, and politics to explore and critique the effects of the intersections of the new information and biotechnologies on women's bodies, lives, and work.

subRosa produces artworks, activist campaigns and projects, publications, media interventions, and public forums that make visible the effects of the interconnections of technology, gender, and difference; feminism and global capital; new bio and medical technologies and women's health; and the changed conditions of labor and reproduction for women in the integrated circuit.

subRosa practices a situational embodied feminist politics nourished by conviviality, self-determination, and the desire for affirmative alliances and coalitions.

Let a million subRosas bloom! [6]

Hyla Willis writes: "subRosa is a mutable (cyber)feminist art collective combining art, social activism and politics to explore and critique the intersections of information and bio technologies on women’s bodies, lives and work. Since its founding in 1998, subRosa has developed situated, trans-disciplinary, performative, and discursive practices that create open-ended environments where participants engage with objects, texts, digital technologies, and critical learning experiences interacting with each other and the artists." [7]

Major works and themes

Most of subRosa’s works are performances and workshops at university campuses, museums, and gallery spaces. As a part of the performances, supplementary material such as pamphlets, surveys, posters, and website domains were circulated and distributed amongst the crowd. [8] Frequently, subRosa members would wear white lab coats to signal their role as facilitators in science, art, and technology. [9] subRosa’s works provided feminist critiques of biotechnologies and Assisted Reproductive Technologies (ART). [10] In an interview with Ryan Griffis, subRosa explains that through their work, “we have critiqued the appropriation of the feminist notion of "choice" to support commodified development of ARTs (Assisted Reproductive Technologies).” [11] subRosa’s art practice focused on facilitating intersectional and collaborative approaches by inviting scholars from international communities to contribute to ongoing projects. [12]

SmartMom

This project was created by Wilding and Willis prior to the official formation of subRosa in 1998. [13] SmartMom is a form of appropriation, presented as a promotional website, that critiques the Smart T-shirt, a military technology that surveils soldiers’ bodies for medical purposes. [14] Wilding and Willis created a website to show how the military technology could be used on pregnant bodies for use in research in reproductive technologies. [15]

The Sex and Gender Education Show

As one of subRosa’s first performances, the members presented a sex-educational class on Assisted Reproductive Technologies to participants. [16] Members of subRosa posed as corporate salespeople and government representatives and organized the participants into cohorts to deliver presentations on reproductive health and technologies using accessible language. [17] The Sex and Gender Education Show was performed in 2000 at the Digital Secrets conference at Arizona State University and in 2002 at the Hardware, Software, and Wetware Conference at St. Mary’s College of Maryland. [18]

Expo EmmaGenics

Expo EmmaGenics was an installation and performance organized as a tradeshow, where subRosa members presented satirical products from the biotech industry that enhance fertility. [19] subRosa appropriated marketing strategies used in Assisted Reproductive Technologies (ART) that relied on the idea of ‘choice.’ One of the products in the show, the Zygote Monitor, uses technology from baby monitors to surveil the IVF process. [20] Another product, Palm XY facilitates heteronormative pairings of participants for procreation. [21] At the tradeshow performance, subRosa members provided a step-by-step process of ART procedures.

Cell Track: Mapping the Appropriation of Life Materials

Cell Track: Mapping the Appropriation of Life Materials is an installation and website that depicts a human body. [22] Organs and body parts are labelled and hyperlinked to information that liken stem cell research to colonial practices. [23] Cell Track draws attention to government and legal intervention into medical research. [24] The installation was featured in the exhibition YouGenics at the Betty Rymer Gallery at the School of the Art Institute of Chicago in 2005.

Responses to subRosa

Scholars have addressed subRosa’s works in broader feminist discourses in the 2000s and 2010s. For example, feminist scholar Federica Timeto establishes a connection between subRosa methods of information distribution and collective mobilization to that of second-wave feminisms in the 70s. [25] Technology and design specialists Mary Flanagan and Suyin Looui conceptualize subRosa’s activist art as a modality to visualize and critique data informed by body politics. [26] Further, media specialist Carolyn Guertin argues that subRosa effectively spreads activist messages as they use digital and print forms of distribution. [27]

Publications

subRosa’s earliest works in the late-1990s were pamphlets, which read: “Research! Action! Embodiment! Sociality!” and included their manifesto. [28] Another early publication by subRosa was @SecondOpinion (1999), which were distributed in hospitals and appropriated the idea of getting a second opinion as an activist strategy. [29] subRosa continued to circulate publications and created websites as radical alternatives and channels to provide information to the public. [30]

Domain Errors! Cyberfeminist Practices

Domain Errors! Cyberfeminist Practices is an anthology edited by the members of subRosa (Wilding, Fernández, and Wright). The anthology uses reproductive health as a case study to weave critical race theory into cyberfeminisms. The contributing authors to the anthology examine racism and technology, histories of cyberfeminisms, second- and third-wave feminisms, reproductive health and technology, online/offline spaces and identity, and activist art.

Related Research Articles

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"A Cyborg Manifesto" is an essay written by Donna Haraway and published in 1985 in the Socialist Review (US). In it, the concept of the cyborg represents a rejection of rigid boundaries, notably those separating "human" from "animal" and "human" from "machine." Haraway writes: "The cyborg does not dream of community on the model of the organic family, this time without the oedipal project. The cyborg would not recognize the Garden of Eden; it is not made of mud and cannot dream of returning to dust."

<span class="mw-page-title-main">Shulamith Firestone</span> Jewish radical feminist activist (1945–2012)

Shulamith Bath Shmuel Ben Ari Firestone was a Canadian-American radical feminist writer and activist. Firestone was a central figure in the early development of radical feminism and second-wave feminism and a founding member of three radical-feminist groups: New York Radical Women, Redstockings, and New York Radical Feminists. Within these radical movements, Firestone became known as "the firebrand" and "the fireball" for the fervor and passion she expressed towards the cause. Firestone participated in activism such as speaking out at The National Conference for New Politics in Chicago. Also while a member of various feminist groups she participated in actions including picketing a Miss America Contest, organizing a mock funeral for womanhood known as "The Burial of Traditional Womanhood", protesting sexual harassment at Madison Square Garden, organizing abortion speak outs, and disrupting abortion legislation meetings.

Cultural feminism is a term used to describe a variety of feminism that attempts to revalue and redefine attributes culturally ascribed to femaleness. It is also used to describe theories that commend innate differences between women and men.

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Faith Wilding is a Paraguayan American multidisciplinary artist - which includes but is not limited to: watercolor, performance art, writing, crocheting, knitting, weaving, and digital art. She is also an author, educator, and activist widely known for her contribution to the progressive development of feminist art. She also fights for ecofeminism, genetics, cyberfeminism, and reproductive rights. Wilding is Professor Emerita of performance art at the School of the Art Institute of Chicago.

<span class="mw-page-title-main">Feminist art movement in the United States</span> Promoting the study, creation, understanding, and promotion of womens art, began in 1970s

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The feminist art movement refers to the efforts and accomplishments of feminists internationally to produce art that reflects women's lives and experiences, as well as to change the foundation for the production and perception of contemporary art. It also seeks to bring more visibility to women within art history and art practice. The movement challenges the traditional hierarchy of arts over crafts, which views hard sculpture and painting as superior to the narrowly perceived 'women's work' of arts and crafts such as weaving, sewing, quilting and ceramics. Women artists have overturned the traditional view by, for example, using unconventional materials in soft sculptures, new techniques such as stuffing, hanging and draping, and for new purposes such as telling stories of their own life experiences. The objectives of the feminist art movement are thus to deconstruct the traditional hierarchies, represent women more fairly and to give more meaning to art. It helps construct a role for those who wish to challenge the mainstream narrative of the art world. Corresponding with general developments within feminism, and often including such self-organizing tactics as the consciousness-raising group, the movement began in the 1960s and flourished throughout the 1970s as an outgrowth of the so-called second wave of feminism. It has been called "the most influential international movement of any during the postwar period."

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Hyla Willis is an American artist. She is a founding member of subRosa, a feminist art collective and teaches media arts at Robert Morris University. In her work and teaching, Willis uses the cultural and political economies of graphic design, creative experimentation, and acoustic ecology.

<span class="mw-page-title-main">Nathalie Magnan</span>

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Faces is an international online community of women who share an interest in digital media arts. They communicate via an email list and organize events both online and off. Founded in 1997, this informal network includes activists, artists, critics, theoreticians, technicians, journalists, researchers, programmers, networkers, web designers, and educators.

Prema Murthy is an American, multi-disciplinary artist based in New York. Employing aesthetics, gesture, geometry and algorithmic processes, Murthy's work explores the boundaries between embodiment and abstraction, while engaging in issues of culture and politics. Her work has been exhibited nationally and internationally at MoMA PS1, the Whitney Museum of American Art, the New Museum of Contemporary Art, the Reina Sofia Museum, the Generali Foundation in Vienna, and the India Habitat Center-New Delhi.

Carolyn Guertin is a Canadian artist, scholar, and author. Guertin is known for critical writing related to cyberfeminism, born-digital arts, participatory cultures, theoretical work in emergent media arts and literatures, global digital culture, information aesthetics, hacktivism, tactical media, and the social practices surrounding technology.

References

  1. Mario Ontiveros, “Imagining Solidarity Otherwise: Faith Wilding’s Strategies for Writing, Making, and Collaborating,” in Faith Wilding’s Fearful Symmetries, ed. Shannon R. Stratton (Bristol and Chicago: Intellect, 2018), 159
  2. Ontiveros, 159.
  3. María Fernández and Faith Wilding, “Situating Cyberfeminisms,” in Domain Errors! Cyberfeminist Practices, eds. Faith Wilding, María Fernández, and Michelle M. Wright (New York: Autonomedia, 2002), 21.
  4. subRosa, “Bodies Unlimited: A decade of subRosa’s art practice,” n.paradoxa 28 (2011): 24-25.
  5. subRosa, “Bodies Unlimited,” 17.
  6. "subRosa vitals ::: cyberfeminism.net". Archived from the original on Feb 21, 2013. Retrieved May 26, 2019.
  7. "Hyla Willis". Creative Capital. Retrieved May 26, 2019.
  8. subRosa, “Bodies Unlimited,” 19.
  9. subRosa, “Bodies Unlimited,” 19.
  10. Eugene Thacker, “Conclusion: Tactical Media and BioArt,” in The Global Genome (Cambridge: The MIT Press, 2005), 313.
  11. subRosa, “Tandem Surfing the Third Wave: Part 3,” interview by Ryan Griffis, Tactical Media Files (interview 2003, published 2008), accessed 22 March 2022, http://www.tacticalmediafiles.net/articles/3190/Tandem-Surfing-the-Third-Wave_-Part-3;jsessionid=46B451096002CB91F487D0A3A0CDC69A.
  12. subRosa, “Tandem Surfing the Third Wave,” interview by Ryan Griffis.
  13. subRosa, “Bodies Unlimited,” 17.
  14. subRosa, “Bodies Unlimited,” 17.
  15. subRosa, “The Problem,” SmartMom, 1999-2009, accessed 24 February 2022, http://smartmom.cyberfeminism.net/index.html
  16. subRosa, “Manifestations,” subRosa: A Cyberfeminist Collective (website), 2015, accessed 14 February 2022, http://cyberfeminism.net/category/work/publications/websites/
  17. subRosa, “Manifestations.” http://cyberfeminism.net/category/work/publications/websites/
  18. subRosa, “Manifestations.”http://cyberfeminism.net/category/work/publications/websites/
  19. Mary Flanagan and Suyin Looui “Rethinking the F Word: A Review of Activist Art on the Internet,” NWSA Journal 19, no. 1 (2007): 191
  20. subRosa, “ExpoEmmagenics (video documentation of performance),” YouTube, published January 12, 2019, video, https://www.youtube.com/watch?v=jKBM2psLOzk.
  21. subRosa, “ExpoEmmagenics (video documentation of performance),” YouTube, published January 12, 2019, video, https://www.youtube.com/watch?v=jKBM2psLOzk.
  22. Alessandra Mularoni, “Feminist Science Interventions in Self-Tracking Technology,” Catalyst: Feminism, Theory, Technoscience 7, no. 1 (2001): 8.
  23. Mularoni, 8.
  24. Mularoni, 8.
  25. Federica Timeto, Diffractive Technospaces: A Feminist Approach to the Mediations of Space and Representation (London and New York: Routledge, 2015), 122-123.
  26. Flanagan and Looui, “Rethinking the F Word,” 192.
  27. Carolyn Guertin, “From Cyborgs to Hacktivists: Postfeminist Disobedience and Virtual Communities,” Electronic Book Review, 27 January 2005, accessed 28 March 2022, http://electronicbookreview.com/essay/from-cyborgs-to-hacktivists-postfeminist-disobedience-and-virtual-communities/?bsearch_highlight=from%20cyborgs%20to%20hacktivists.
  28. Ontiveros, “Imagining Solidarity Otherwise,” 162.
  29. Ontiveros, 163.
  30. Ontiveros, 164.

Further reading