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subRosa is a cyberfeminist organization led by artists Faith Wilding and Hyla Willis.
In the late 1990s at Carnegie Mellon University, Faith Wilding organized an on-campus reading group that discussed digital culture and technologies, feminisms, postcolonial theory, body- and bio-politics, and reproductive health. [1] It was from this reading group in 1998 that the cyberfeminist collective subRosa formed, with founding members María Fernández, Wilding, Hyla Willis, and Michelle M. Wright. [2] As outlined by members of subRosa, challenging the utopian ideas associated with technology and the internet is the foundation of subRosa’s practice. [3] subRosa’s work is connected to – but differs from – the broader cyberfeminist movement of the 1990s and Donna Haraway’s cyborg theory. Many of subRosa’s works are performance-based and participatory, and encourage members of the public to think deeply about technology and its role in their lives. As the group consisted of artists, activists, and scholars, the collective’s practice reflected the individual backgrounds of its members. Other participants in the reading group at Carnegie Mellon (and at different points, members of subRosa) include Emily de Araujo, Krista Connerly, Steffi Domike, Camilla Griggers, Christina Hung, Carolina Loyola, Laleh Mehran, Elizabeth Monoian, Ann Rosenthal, Suzie Silver, Lucia Sommer, and Rebecca Vaughan. [4]
At The Next Five Minutes 3 Festival in Amsterdam in 1999, subRosa introduced their manifesto, [5] outlining the collective’s histories, purpose, and practices:
subRosa's name honors feminist pioneers in art, activism, labor, science, and politics: Rosa Bonheur, Rosa Luxemburg, Rosie the Riveter, Rosa Parks and Rosalind Franklin.
subRosa is a reproducible cyberfeminist cell of cultural researchers committed to combining art, activism, and politics to explore and critique the effects of the intersections of the new information and biotechnologies on women's bodies, lives, and work.
subRosa produces artworks, activist campaigns and projects, publications, media interventions, and public forums that make visible the effects of the interconnections of technology, gender, and difference; feminism and global capital; new bio and medical technologies and women's health; and the changed conditions of labor and reproduction for women in the integrated circuit.
subRosa practices a situational embodied feminist politics nourished by conviviality, self-determination, and the desire for affirmative alliances and coalitions.
Let a million subRosas bloom! [6]
Hyla Willis writes: "subRosa is a mutable (cyber)feminist art collective combining art, social activism and politics to explore and critique the intersections of information and bio technologies on women’s bodies, lives and work. Since its founding in 1998, subRosa has developed situated, trans-disciplinary, performative, and discursive practices that create open-ended environments where participants engage with objects, texts, digital technologies, and critical learning experiences interacting with each other and the artists." [7]
Most of subRosa’s works are performances and workshops at university campuses, museums, and gallery spaces. As a part of the performances, supplementary material such as pamphlets, surveys, posters, and website domains were circulated and distributed amongst the crowd. [8] Frequently, subRosa members would wear white lab coats to signal their role as facilitators in science, art, and technology. [9] subRosa’s works provided feminist critiques of biotechnologies and Assisted Reproductive Technologies (ART). [10] In an interview with Ryan Griffis, subRosa explains that through their work, “we have critiqued the appropriation of the feminist notion of "choice" to support commodified development of ARTs (Assisted Reproductive Technologies).” [11] subRosa’s art practice focused on facilitating intersectional and collaborative approaches by inviting scholars from international communities to contribute to ongoing projects. [12]
This project was created by Wilding and Willis prior to the official formation of subRosa in 1998. [13] SmartMom is a form of appropriation, presented as a promotional website, that critiques the Smart T-shirt, a military technology that surveils soldiers’ bodies for medical purposes. [14] Wilding and Willis created a website to show how the military technology could be used on pregnant bodies for use in research in reproductive technologies. [15]
As one of subRosa’s first performances, the members presented a sex-educational class on Assisted Reproductive Technologies to participants. [16] Members of subRosa posed as corporate salespeople and government representatives and organized the participants into cohorts to deliver presentations on reproductive health and technologies using accessible language. [17] The Sex and Gender Education Show was performed in 2000 at the Digital Secrets conference at Arizona State University and in 2002 at the Hardware, Software, and Wetware Conference at St. Mary’s College of Maryland. [18]
Expo EmmaGenics was an installation and performance organized as a tradeshow, where subRosa members presented satirical products from the biotech industry that enhance fertility. [19] subRosa appropriated marketing strategies used in Assisted Reproductive Technologies (ART) that relied on the idea of ‘choice.’ One of the products in the show, the Zygote Monitor, uses technology from baby monitors to surveil the IVF process. [20] Another product, Palm XY facilitates heteronormative pairings of participants for procreation. [21] At the tradeshow performance, subRosa members provided a step-by-step process of ART procedures.
Cell Track: Mapping the Appropriation of Life Materials is an installation and website that depicts a human body. [22] Organs and body parts are labelled and hyperlinked to information that liken stem cell research to colonial practices. [23] Cell Track draws attention to government and legal intervention into medical research. [24] The installation was featured in the exhibition YouGenics at the Betty Rymer Gallery at the School of the Art Institute of Chicago in 2005.
Scholars have addressed subRosa’s works in broader feminist discourses in the 2000s and 2010s. For example, feminist scholar Federica Timeto establishes a connection between subRosa methods of information distribution and collective mobilization to that of second-wave feminisms in the 70s. [25] Technology and design specialists Mary Flanagan and Suyin Looui conceptualize subRosa’s activist art as a modality to visualize and critique data informed by body politics. [26] Further, media specialist Carolyn Guertin argues that subRosa effectively spreads activist messages as they use digital and print forms of distribution. [27]
subRosa’s earliest works in the late-1990s were pamphlets, which read: “Research! Action! Embodiment! Sociality!” and included their manifesto. [28] Another early publication by subRosa was @SecondOpinion (1999), which were distributed in hospitals and appropriated the idea of getting a second opinion as an activist strategy. [29] subRosa continued to circulate publications and created websites as radical alternatives and channels to provide information to the public. [30]
Domain Errors! Cyberfeminist Practices is an anthology edited by the members of subRosa (Wilding, Fernández, and Wright). The anthology uses reproductive health as a case study to weave critical race theory into cyberfeminisms. The contributing authors to the anthology examine racism and technology, histories of cyberfeminisms, second- and third-wave feminisms, reproductive health and technology, online/offline spaces and identity, and activist art.
"A Cyborg Manifesto" is an essay written by Donna Haraway and published in 1985 in the Socialist Review (US). In it, the concept of the cyborg represents a rejection of rigid boundaries, notably those separating "human" from "animal" and "human" from "machine." Haraway writes: "The cyborg does not dream of community on the model of the organic family, this time without the oedipal project. The cyborg would not recognize the Garden of Eden; it is not made of mud and cannot dream of returning to dust."
Shulamith Bath Shmuel Ben Ari Firestone was a Canadian-American radical feminist writer and activist. Firestone was a central figure in the early development of radical feminism and second-wave feminism and a founding member of three radical-feminist groups: New York Radical Women, Redstockings, and New York Radical Feminists. Within these radical movements, Firestone became known as "the firebrand" and "the fireball" for the fervor and passion she expressed towards the cause. Firestone participated in activism such as speaking out at The National Conference for New Politics in Chicago. Also while a member of various feminist groups she participated in actions including picketing a Miss America Contest, organizing a mock funeral for womanhood known as "The Burial of Traditional Womanhood", protesting sexual harassment at Madison Square Garden, organizing abortion speak outs, and disrupting abortion legislation meetings.
Cultural feminism is a term used to describe a variety of feminism that attempts to revalue and redefine attributes culturally ascribed to femaleness. It is also used to describe theories that commend innate differences between women and men.
Cyberfeminism is a feminist approach which foregrounds the relationship between cyberspace, the Internet, and technology. It can be used to refer to a philosophy, art practices, methodologies or community. The term was coined in the early 1990s to describe the work of feminists interested in theorizing, critiquing, exploring and re-making the Internet, cyberspace and new-media technologies in general. The first use of the term cyberfeminist has been attributed to the art collective VNS Matrix's A Cyberfeminist Manifesto for the 21st Century which was published online in 1991.
Black feminism is a branch of feminism that focuses on the African-American woman's experiences and recognizes the intersectionality of racism and sexism. Black feminism philosophy centers on the idea that "Black women are inherently valuable, that [Black women's] liberation is a necessity not as an adjunct to somebody else's but because of our need as human persons for autonomy."
Faith Wilding is a Paraguayan American multidisciplinary artist - which includes but is not limited to: watercolor, performance art, writing, crocheting, knitting, weaving, and digital art. She is also an author, educator, and activist widely known for her contribution to the progressive development of feminist art. She also fights for ecofeminism, genetics, cyberfeminism, and reproductive rights. Wilding is Professor Emerita of performance art at the School of the Art Institute of Chicago.
The feminist art movement in the United States began in the early 1970s and sought to promote the study, creation, understanding and promotion of women's art. First-generation feminist artists include Judy Chicago, Miriam Schapiro, Suzanne Lacy, Judith Bernstein, Sheila de Bretteville, Mary Beth Edelson, Carolee Schneeman, Rachel Rosenthal, and many other women. They were part of the Feminist art movement in the United States in the early 1970s to develop feminist writing and art. The movement spread quickly through museum protests in both New York and Los Angeles, via an early network called W.E.B. that disseminated news of feminist art activities from 1971 to 1973 in a nationally circulated newsletter, and at conferences such as the West Coast Women's Artists Conference held at California Institute of the Arts and the Conference of Women in the Visual Arts, at the Corcoran School of Art in Washington, D.C..
Feminist art is a category of art associated with the feminist movement of the late 1960s and 1970s. Feminist art highlights the societal and political differences women experience in their lives. The goal of this art form is to bring a positive and understanding change to the world, leading to equality or liberation. Media used range from traditional art forms, such as painting, to more unorthodox methods such as performance art, conceptual art, body art, craftivism, video, film, and fiber art. Feminist art has served as an innovative driving force toward expanding the definition of art by incorporating new media and a new perspective.
VNS Matrix was an artist collective founded in Adelaide, Australia, in 1991, by Josephine Starrs, Julianne Pierce, Francesca da Rimini and Virginia Barratt. Their work included installations, events, and posters distributed through the Internet, magazines, and billboards. Taking their point of departure in a sexualised and socially provocative relationship between women and technology the works subversively questioned discourses of domination and control in the expanding cyber space. They are credited as being amongst the first artists to use the term cyberfeminism to describe their practice; according to artist Anna Couey they outright coined the term along with Sadie Plant .Their first use of the term cyberfeminist was in 1991.
Cornelia Sollfrank is a German digital artist, she was an early pioneer of Net Art and Cyberfeminism in the 1990s.
Feminist technoscience is a transdisciplinary branch of science studies which emerged from decades of feminist critique on the way gender and other identity markers are entangled in the combined fields of science and technology. The term technoscience, especially in regard to the field of feminist technoscience studies, seeks to remove the distinction between scientific research and development with applied applications of technology while assuming science is entwined with the common interests of society. As a result, science is suggested to be held to the same level of political and ethical accountability as the technologies which develop from it. Feminist technoscience studies continue to develop new theories on how politics of gender and other identity markers are interconnected to resulting processes of technical change, and power relations of the globalized, material world.
The feminist art movement refers to the efforts and accomplishments of feminists internationally to produce art that reflects women's lives and experiences, as well as to change the foundation for the production and perception of contemporary art. It also seeks to bring more visibility to women within art history and art practice. The movement challenges the traditional hierarchy of arts over crafts, which views hard sculpture and painting as superior to the narrowly perceived 'women's work' of arts and crafts such as weaving, sewing, quilting and ceramics. Women artists have overturned the traditional view by, for example, using unconventional materials in soft sculptures, new techniques such as stuffing, hanging and draping, and for new purposes such as telling stories of their own life experiences. The objectives of the feminist art movement are thus to deconstruct the traditional hierarchies, represent women more fairly and to give more meaning to art. It helps construct a role for those who wish to challenge the mainstream narrative of the art world. Corresponding with general developments within feminism, and often including such self-organizing tactics as the consciousness-raising group, the movement began in the 1960s and flourished throughout the 1970s as an outgrowth of the so-called second wave of feminism. It has been called "the most influential international movement of any during the postwar period."
Ecofeminism is a branch of feminism and political ecology. Ecofeminist thinkers draw on the concept of gender to analyse the relationships between humans and the natural world. The term was coined by the French writer Françoise d'Eaubonne in her book Le Féminisme ou la Mort (1974). Ecofeminist theory asserts a feminist perspective of Green politics that calls for an egalitarian, collaborative society in which there is no one dominant group. Today, there are several branches of ecofeminism, with varying approaches and analyses, including liberal ecofeminism, spiritual/cultural ecofeminism, and social/socialist ecofeminism. Interpretations of ecofeminism and how it might be applied to social thought include ecofeminist art, social justice and political philosophy, religion, contemporary feminism, and poetry.
Julianne Pierce is an Australian new media artist, curator, art critic, writer, and arts administrator. She was a member of the groundbreaking group VNS Matrix. She went on to become a founding member of the Old Boys Network, another important cyberfeminist organisation. She has served as executive director of the Australian Dance Theatre and is Chair of the Emerging and Experimental Arts Strategy Panel for the Australia Council. Pierce was executive director of the Australian Network for Art and Technology (ANAT) from 2000 to 2005, based in Adelaide, and was Executive Producer of Blast Theory from 2007 to 2012, based in Brighton in the UK.
Technofeminism explores the role gender plays in technology. It is often examined in conjunction with intersectionality, a term coined by Kimberlé Crenshaw which analyzes the relationships among various identities, such as race, socioeconomic status, sexuality, gender, and more. However, many scholars, such as Lori Beth De Hertogh, Liz Lane, and Jessica Oulette, as well as Angela Haas, have spoken out about the lack of technofeminist scholarship, especially in the context of overarching technological research.
Hyla Willis is an American artist. She is a founding member of subRosa, a feminist art collective and teaches media arts at Robert Morris University. In her work and teaching, Willis uses the cultural and political economies of graphic design, creative experimentation, and acoustic ecology.
Nathalie Magnan was a media theoretician and activist, a cyber-feminist, and a film director. She taught at both universities and art schools, and is known for initiating projects linking Internet activism and sailing with the Sailing for Geeks project. She also co-organised the Los Angeles Gay and Lesbian Film Festival in 1984. She died at home of breast cancer.
Faces is an international online community of women who share an interest in digital media arts. They communicate via an email list and organize events both online and off. Founded in 1997, this informal network includes activists, artists, critics, theoreticians, technicians, journalists, researchers, programmers, networkers, web designers, and educators.
Prema Murthy is an American, multi-disciplinary artist based in New York. Employing aesthetics, gesture, geometry and algorithmic processes, Murthy's work explores the boundaries between embodiment and abstraction, while engaging in issues of culture and politics. Her work has been exhibited nationally and internationally at MoMA PS1, the Whitney Museum of American Art, the New Museum of Contemporary Art, the Reina Sofia Museum, the Generali Foundation in Vienna, and the India Habitat Center-New Delhi.
Carolyn Guertin is a Canadian artist, scholar, and author. Guertin is known for critical writing related to cyberfeminism, born-digital arts, participatory cultures, theoretical work in emergent media arts and literatures, global digital culture, information aesthetics, hacktivism, tactical media, and the social practices surrounding technology.
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