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Type | Online newspaper |
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Editor-in-chief | Danby Choi |
Founded | 2013 |
Language | Norwegian |
Headquarters | Oslo, Norway |
Website | subjekt |
Subjekt is a Norwegian online newspaper. [1] [2] The publication describes itself as a cultural newspaper that emphasizes debate and free speech. [3] It covers topics related to culture, politics, and contemporary social issues.
Subjekt was founded in 2013 by Danby Choi. [4] The publication presents itself as a liberal and independent newspaper, aiming to provide a platform for a broad range of opinions. [3] [4] It has published debate articles from writers across the political spectrum, including Red Party politician Mímir Kristjánsson, [5] Green Party politician Lan Marie Berg, [6] and Civita director Kristin Clemet. [7] In 2025, the newspaper hired Amrit Kaur, a communist politician and former leader of Red Youth, as a columnist. [8]
The newspaper receives support from several Norwegian cultural institutions, including Fritt Ord, the Arts Council Norway, and the Norwegian Media Authority. [4]
Subjekt has been part of public debate in Norway and has received both praise and criticism for its editorial stance. Some commentators have questioned its self-description as a cultural newspaper and have compared it to outlets within the Norwegian alternative media landscape. [9]
Journalists such as Hans Petter Sjøli and Harald S. Klungtveit have characterized the publication as leaning toward the political right and as deliberately provocative. Sjøli described Danby Choi as part of a "provocative and contrarian far-right" movement. [10]
Supporters and contributors, on the other hand, argue that Subjekt's editorial policy reflects a commitment to open debate and freedom of expression rather than any particular political ideology. The publication has stated that its goal is to facilitate diverse discussions, including controversial or marginalized viewpoints. [4]
In 2025, the website was widely condemned for publishing an article defending Curtis Yarvin, a far-right blogger who has been characterized as an apologist for terrorist Anders Behring Breivik. The philosopher Knut Jørgen Vie wrote, "I never thought I would see the day when a Breivik sympathizer would receive support in a Norwegian publication". [11]
Critics argue that Subjekt positions itself as a self-proclaimed liberal publication while promoting far-right ideologies. Aksel Rogstad criticized its "self-proclaimed liberalism" as hollow, [12] and journalist Eivind Trædal described it as a "culture war newspaper that is sliding further to the far right". [13] Conservative historian Bård Larsen of the think tank Civita also expressed concerns, stating that he believes Subjekt "is going in the wrong direction". [9]
In 2024, Dagens Næringsliv reported that critics of Danby Choi labeled him as transphobic, racist, and fascist. [14]
Når redaktør Danby Choi oppsummerer 2021 mener han året har vist at Subjekt har kommet for å bli. På ett år har kulturavisen mer enn doblet omsetningen – fra 3,2 til 7,7 millioner kroner, og like før jul passerte Subjekt 2600 abonnenter.
Dykker vi ned i tallene ser vi at enkelte aviser har hatt et bedre år enn andre. En av dem som virkelig har grunn til å feire i dag, er Subjekt-gründer og sjefredaktør Danby Choi. Subjekt har mer enn doblet opplaget. Fra 1.610 i først halvår i fjor til 3.487 i første halvår i år. En økning på 1.877 – eller cirka 117 prosent.
Subjekt er ei norsk nettavis som har redaksjon og adresse i Oslo. Kultur- og debattstoff er det som preger avisen. Avisen har siden starten i 2013 lagt vekt på å dyrke mangfoldet i meningsdannelse og stille spørsmål ved «vedtatte sannheter». Sjefredaktør og eneeier Danby Choi har knyttet til seg en lang rekke faste skribenter som jevnlig leverer bidrag som ofte oppfattes som provoserende. Subjekt har hatt betydelig økning i antall lesere og abonnenter siden avisselskapet ble formelt stiftet i 2017. Opplagstallet var 4532 i 2023. Avisen arbeider i samsvar med Redaktørplakaten og Vær varsom-plakaten. Subjekt har mottatt støtte fra Fritt Ord, Norsk Kulturråd og Medietilsynet.
Hun mener hun som «antageligvis den eneste kommunisten» blant spaltistene kan nyansere den offentlige debatten.