Tagasauris

Last updated
Tagasauris
IndustryCrowdsourcing, Semantic Web, Media and Entertainment, Social Production
FoundedDecember 2010
Headquarters
New York, New York
,
USA
ServicesMedia Annotation, Semantic Enrichment, Named Entity Recognition, Video
Website http://tagasauris.com/

Tagasauris is a technology startup company that was founded in New York City in December 2010. Tagasauris provides media annotation services and uses a combination of crowdsourcing, gamification, machine intelligence, and semantics to create and discover key tags for characteristics of the media object that is being annotated. [1]

Tagasauris provided photo tagging services to Magnum Photos, allowing the digital archive of Magnum to be searchable. The project allowed volunteers to get early access to the (untagged) photo archive of Magnum Photos, and provides descriptive, semantic tags to the images. [2] [3] [4] [5] [6]

A notable accomplishment for Tagasauris, achieved through a combination of machine and human intelligence, was the discovery of a set of "lost" photos in the Magnum archive, from the shooting of the movie American Graffiti. [7] While the crowdsourced workers could easily identify the individuals (e.g., George Lucas, Ron Howard, Richard Dreyfuss, and Mackenzie Phillips, shown in separate photos from one shooting), the underlying machine processes connected these together to see what is common among them. The film American Graffiti was one of the suggestions. [8] Tagasauris found nearly two dozen photos taken on the film's set with that were missing keywords. [9]

References

  1. ↑ PricewaterhouseCoopers. "Solving business problems with game-based design". PwC. Archived from the original on 2015-05-15. Retrieved 2026-01-27.
  2. ↑ Estrin, James (2011-07-26). "Crowd-Sourcing the Magnum Archive". The New York Times . Retrieved 2026-01-27.
  3. ↑ Russeth, Andrew (2011-08-29). "Good Morning! Creative Thinking Edition". Observer. Retrieved 2026-01-27.
  4. ↑ "Magnum appelle à "taguer" ses archives" (in French). 2011-08-15. Retrieved 2026-01-27.
  5. ↑ "Who, what, where? Magnum is hoping the modern crowd will help them". The Independent. 2011-08-04. Retrieved 2026-01-27.
  6. ↑ Grundvig, James (17 October 2012). "Interview With Tagasauris CEO Todd Carter". HuffPost .
  7. ↑ Magazine, Wired (2011-06-28). "Hidden Treasure: Lost Photos From the Set of American Graffiti | Wired Magazine | Wired.com". Wired Magazine. Archived from the original on 2014-02-20. Retrieved 2026-01-27.
  8. ↑ Mims, Christopher. "How Six Degrees of Kevin Bacon Unearthed Lost Photos From American Graffiti - Technology Review". Technology Review. Archived from the original on 2011-12-21. Retrieved 2026-01-27.
  9. ↑ Weise, Karen. "Humans Plus Computers Equals Better Crowdsourcing". Businessweek.com. Archived from the original on 2014-11-09. Retrieved 2026-01-27.
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