Background
The song was released as the lead single for the band's third studio album Who You Selling For in July 2016. [1] The single's artwork was also revealed, keeping with the band's past allusion to religion and the devil, this time being consisting of a human hand shaking hands with a red demonic hand. [2] [1] A music video for the song was released on September 29, 2016, which continued the theme of allusions to a diabolical nature. [3] The video consists of footage of the band performing in a stylized black and white setting, with the only color visible being a few things in red, including some parts of the background, and frontwoman Taylor Momsen's lips and pendant necklace. [4] In October 2016, the song topped the Billboard Mainstream Rock Songs, making the band the first to ever send their first four songs on the chart to the number one spot. [5] The song also extended the band's record for most number ones on the chart by a female-fronted band. [5]
The band performed the song on Conan O'Brien's late-night talk show Conan on February 28, 2016. [6]
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