Last updated
Tapulous, Inc.
Subsidiary of Disney Mobile
Industry Video games
Computer software
FateShut down; all games removed from App Store
Founded Palo Alto, California, U.S. (February 2008 (2008-02)) [1]
Founder Bart Decrem
Andrew Lacy
DefunctJanuary 9, 2014
Area served
Key people
Bart Decrem (CEO)
Andrew Lacy (COO)
Products Twinkle and Tap Tap
Number of employees
20 [2]
Parent Disney Mobile (Disney Interactive)
(The Walt Disney Company)
Website tapulous.com

Tapulous, Inc. was an American software and video game developer and publisher headquartered in Palo Alto, California. It was a wholly owned subsidiary of The Walt Disney Company as part of Disney Interactive's Disney Mobile unit. The company's most profitable products were the Tap Tap series of music games, which surpassed thirty-five million downloads. [3]

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the most populous city is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Video game electronic game that involves interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor

A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a two- or three-dimensional video display device such as a TV screen, virtual reality headset or computer monitor. Since the 1980s, video games have become an increasingly important part of the entertainment industry, and whether they are also a form of art is a matter of dispute.

A video game developer is a software developer that specializes in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.


Tapulous was founded in February 2008 with the specific intention of developing software applications for the iOS platform. The company's Tap Tap Revenge gained at least one million players in less than one month of availability, and was the most-downloaded free game of the App Store in 2008. Building on the success of the game, Tapulous then heavily focused on the Tap Tap Revenge series by expansion and partnership with Universal Records. As of December 2009, the company's sales totaled nearly $1 million per month. [4] In July 2010, the company was acquired by The Walt Disney Company. On January 9, 2014, the company shut down and removed all its remaining games from the App Store.

Application software computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user

Application software is software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user. Examples of an application include a word processor, a spreadsheet, an accounting application, a web browser, an email client, a media player, a file viewer, an aeronautical flight simulator, a console game or a photo editor. The collective noun application software refers to all applications collectively. This contrasts with system software, which is mainly involved with running the computer.

<i>Tap Tap Revenge</i> 2008 video game

Tap Tap Revenge, also known as Tap Tap Revenge Classic was a music game created by Nate True, and developed and published by Tapulous for the iOS in July 2008. It is the first game in Tapulous' Tap Tap series. Development for the game began prior to the release of the iPhone SDK, and was originally entitled Tap Tap Revolution. The goal of the game is to tap each of the colored balls when they reach a line at the bottom of the screen. If the ball is hit on the beat, the player gains points, but if not, it counts as a miss. There are also "shakes", which require the player to move the iPhone, iPod Touch or iPad to the right, left, or middle.

The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple's iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.


With the advent of unofficial applications being distributed across the internet, Apple announced the availability of a native SDK for the iOS/iPhone platform in October 2007. [5]

A software development kit is typically a set of software development tools that allows the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar development platform. To enrich applications with advanced functionalities, advertisements, push notifications, and more, most app developers implement specific software development kits. Some SDKs are critical for developing a platform-specific app. For example, the development of an Android app on Java platform requires a Java Development Kit, for iOS apps the iOS SDK, and for Universal Windows Platform the .NET Framework SDK. There are also SDKs that are installed in apps to provide analytics and data about application activity; prominent creators of these types of SDKs include Google, InMobi, and Facebook.

iPhone line of smartphones designed and marketed by Apple Inc.

iPhone is a line of smartphones designed and marketed by Apple Inc. All generations of the iPhone use Apple's iOS mobile operating system software. The first-generation iPhone was released on June 29, 2007, and multiple new hardware iterations with new iOS releases have been released since.

As a reaction to the announcement of the SDK, Tapulous formed in January 2008 with the initial name of "Gogo Apps". Its co-founders were Bart Decrem, an entrepreneur who helped launch the Firefox browser and was the founding CEO of Flock, Inc. and Andrew Lacy, a consultant of McKinsey & Company. The company thereafter changed its name to the current one, and hired developers Nate True and Guy English to develop Tap Tap Revenge as a launch title for the App Store, although the actual release date was eventually several days after the launch of the store. [6] Meanwhile, Layton Duncan and Tristan O'Tierney developed Twinkle as another launch product. [7] Initial investment in the company was provided by Rob Theis in 2007, and later followed by $1.8 million USD, from Andreas Bechtolsheim and Roy Thiele-Sardina via HighBAR Ventures, Marc Benioff, the late Rajeev Motwani, and others. [8]

Bart Decrem entrepreneur

Bart Decrem is a Silicon Valley entrepreneur who, most recently, headed the Mobile Games business for The Walt Disney Company between July 2010 and the Fall of 2013. He was born and raised in Belgium.

Chief executive officer Highest-ranking corporate officer or administrator

The chief executive officer (CEO) or just chief executive (CE), is the most senior corporate, executive, or administrative officer in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations. The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, such as reducing poverty, increasing literacy, etc.

Flock (web browser) Discontinued web browser integrating social networking and Web 2.0 features

Flock is a discontinued web browser that specialized in providing social networking and Web 2.0 facilities built into its user interface. Earlier versions of Flock used the Gecko HTML rendering engine by Mozilla. Version 2.6.2, released on January 27, 2011, was the last version based on Mozilla Firefox. Starting with version 3, Flock was based on Chromium and so used the WebKit rendering engine. Flock was available as a free download, and supported Microsoft Windows, Mac OS X and, at one time, Linux as well.

Within a month of publishing, Tap Tap Revenge, the game became one of the most popular applications available for the iOS, and had over one million players, and was installed on about twenty percent of all iPhone and iPod Touch devices. [9] In December 2008, it was announced that the game was the most-downloaded free game in the App Store for the year. [10] In April, 2009, comScore announced that Tap Tap Revenge was the most-installed app on the App Store. [11] Tapulous continued to release sequels of the game as a part of the Tap Tap series, and has since been involved with major label Universal Records in June 2009 to feature their artists in their games. [12]

iPod Touch Series of mobile media devices by Apple

The iPod Touch is a brand of iOS-based all-purpose mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. It connects to the Internet only through Wi-Fi base stations, does not use cellular network data, and is therefore not a smartphone. Similarly to an iPhone, it can be used as a music player, digital camera, web browser, note-logger, and handheld gaming device. As of May 2013, 100 million iPod Touch units had been sold since 2007.

On July 1, 2010, Tapulous was acquired by The Walt Disney Company and incorporated into Disney Mobile as a wholly owned subsidiary, part of Disney Interactive Media Group. [13] As of January 7, 2014, Bart Decrem officially resigned as CEO of Tapulous. This was followed days later with an announcement that the Tap Tap apps would be pulled from the iPhone store on January 10 and servers would be shut down by the company some time in February. [14]

The Walt Disney Company American mass media corporation

The Walt Disney Company, commonly known as Walt Disney or simply Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California.

Disney Mobile is a division of Disney Interactive, a subsidiary of The Walt Disney Company, that designs mobile apps, content and services.

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<i>Tap Tap</i> (series) Series of video games

Tap Tap or Tap Tap Revenge was a series of rhythm games by Tapulous available for the iOS of which several versions, both purchasable and free, have been produced. The goal of the game is to tap each of the colored balls when they reach a line at the bottom of the screen. If the ball is hit on the beat, the player gains points, but if not, it counts as a miss. If a player taps the screen without a tapper on the beat, the streak will go back to 0 and a few points will be lost except for 16x. There were also "shakes", which required the player to move the iPhone, iPod touch or iPad to the right, left, or backwards. The apps were pulled from the app store and had their servers shut down in February 2014.

<i>Riddim Ribbon feat. The Black Eyed Peas</i> 2010 music video game

Riddim Ribbon featuring The Black Eyed Peas is the first installment in Tapulous' new series of music games, succeeded by Riddim Ribbon Free. It features three tracks by The Black Eyed Peas plus more tracks that can be purchased from Apple's in-app purchase. It is the first installment in this series of games. Previously Tapulous had created games in the Tap Tap series including Tap Tap Revenge, Tap Tap Revenge 2 and Tap Tap Revenge 3.

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<i>Riddim Ribbon</i> 2010 video game

Riddim Ribbon Free is the second installment in Tapulous' new series of music games, preceded by Riddim Ribbon feat. The Black Eyed Peas. It features Like a G6 by Far East Movement as a default track. Similar to Tap Tap Revenge 3, there is an in-app store where players can buy premium tracks or redeem them with store credits.

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  4. Madway, Gabriel (2009-12-20). "Small iPhone developer Tapulous sees big success". Reuters . Retrieved 2009-12-21.
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  12. "Universal Music Group (UMG) and Tapulous Partner to Bring New Music Games to the iPhone/iPod Touch". Universal Music Group. 2009-06-10. Retrieved 2009-07-07.
  13. "Disney acquires Tapulous" from Techcrunch.com
  14. D., Luis (January 10, 2014). "Tapulous' Tap Tap series officially becomes iOS gaming history". Phone Arena.com. Retrieved April 28, 2014.