Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Sponsoring something is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.
International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This is to be effective January 1, 2024.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession. ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo. The events are produced by ad:tech Expositions, LLC, which is owned and operated by DMG Events, part of Daily Mail and General Trust.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
Butler, Shine, Stern & Partners is an independent creative agency headquartered in Sausalito, California. They provide a variety of advertising and marketing services, including expertise in comms and media planning, data science, measurement of brand identity and design, and strategic brand consulting. BSSP has a long track record of generating outside insights and thinking, leading to outsized results for their client partners. They are one of the oldest independent agencies on the West Coast.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
Lopez Negrete Communications is an advertising agency based out of Houston, Texas that focuses on the Hispanic community. Lopez Negrete has created advertising campaigns for numerous national brands, including Bank of America, Wal-Mart, Microsoft, Royal Dutch Shell, Miller Brewing Company, the Houston Astros, and NBC Universal. In a 2007 Billboard magazine article, Lopez Negrete was described as the "top Latin ad agency" and the company's CEO, Alex López Negrete, was named 2012 Agency Executive of the Year by HispanicAd.com.
J. Russell Findlay is an American businessman, philanthropist and an advertising and marketing executive. He is currently the global chief marketing officer at Hiscox, an international specialist insurer as well as a small business owner and a managing director of a non-profit organization.
Zibusiso Mkhwanazi is Group CEO of M&N Brands and co-founder of Avatar, Avatar won Financial Mail's AdFocus medium-sized agency of the year 2016 and were a finalist in 2017. A World Economic Forum Young Global Leader, Mkhwanazi is now building an African owned agency network through his investment company, M&N Brands.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
