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Company type | Kit houses |
---|---|
Founded | 1906 |
Defunct | 1987 (Relaunched in 2014) |
Fate | Ceased all operations |
Headquarters | Bay City, Michigan and now, Vienna, Virginia |
Key people | W. J. Sovereign, O. E. Sovereign, Charles W. Munro |
Products | Houses, Garages, Various Buildings |
Revenue | $5,400,000 (1950) |
The Aladdin Company was a pioneer in the pre-cut, mail order home industry. Sometimes referred to as Aladdin Readi-Cut Houses, the company was the first to offer a true kit house composed of precut, numbered pieces. [1] Its primary competitors were Montgomery Ward and Sears, Roebuck and Co. (Sears Modern Homes) in the US and Eaton's in Canada. Two other kit home manufacturers, Lewis and Sterling, were also based in Bay City. Aladdin began operations in 1906 and ceased operations in 1987. In 2014 the rights to the company name and logo were acquired by Charles Munro and sold in 2018 [2]
Aladdin was founded by two brothers, W. J. Sovereign and O. E. Sovereign in Bay City, Michigan, after W. J. observed the success of the Brooks Boat Mfg. Co. in selling knock-down boats. The company began by selling boat houses, garages and summer cottages.
Almost immediately the company was also involved in the Canadian market, and eventually opened a branch office in the prestigious Canadian Pacific Building in Toronto, and several other regional offices in Canada. [3]
Aladdin quickly expanded to become one of largest mail-order house companies. By 1915 sales surpassed $1 million (~$21.8 million in 2023). In 1918 Aladdin alone accounted for 2.37 percent of all housing starts in the United States, around 1,800 homes. The company's greatest success came from sales to industries which constructed company towns around new plants, mines and mills. The town of Hopewell, Virginia was largely developed by the DuPont Company using Aladdin homes. In 1917 Aladdin shipped 252 houses to Birmingham, England for the Austin Motor Company who built Austin Village to house workers for munitions, tank and aircraft manufacture during World War I.
Aladdin began the development of a planned community called Aladdin City in southern Miami-Dade County, Florida, during the Florida land boom of the 1920s. The collapse of the boom not long after construction had begun proved disastrous. Aladdin's output fell below 1000 homes in 1928 on the eve of the Great Depression, and never recovered. It exited the Canadian market in 1952. [3] The company continued to produce catalogues, and maintained sales of a few hundred homes per year through the 1960s. During the 1970s sales fell further and by 1982 the company ceased manufacturing. The company ceased all operations in 1987.
In 2014, the Aladdin Company was re-established by Charles Munro and re-registered the original Company Trademark. [4] The company was sold and changed management in 2018.
The Aladdin Company, along with other catalogue-home businesses, played a key role in providing affordable housing to Americans in the period between the turn of the twentieth century and World War II. It also made key advancements in the prefabrication of housing which would enable the post-war housing boom. Finally, it helped to propagate preferences across the U.S. and Canada for common architectural styles such as the Craftsman, Bungalow, Four-Square and Cape Cod homes.
Western Publishing, also known as Western Printing and Lithographing Company, was a Racine, Wisconsin, best known for publishing the Little Golden Books. Its Golden Books Family Entertainment division also produced children's books and family-related entertainment products. The company had editorial offices in New York City and Los Angeles, California. Western Publishing became Golden Books Family Entertainment in 1996. Little Golden Books remains as an imprint of Penguin Random House. Golden Guides and Golden Field Guides are published by St. Martin's Press.
Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. Through the 1980s, Sears was the largest retailer in the United States. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores.
Sears Canada Inc. was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from 1952 until January 14, 2018, and headquartered in Toronto, Ontario, the company began as Simpsons-Sears—a joint venture between the Canadian Simpsons department store chain and the American Sears chain—which operated a national mail order business and co-branded Simpsons-Sears stores modelled after those of Sears in the U.S. After the Hudson's Bay Company purchased Simpsons in 1978, the joint venture was dismantled and Hudson's Bay sold its shares in the joint venture to Sears; with Sears now fully owning the company, it was renamed Sears Canada Inc. in 1984. In 1999, Sears Canada acquired the remaining assets and locations of the historic Canadian chain Eaton's. From 2014, Sears Holdings owned a 10% share in the company. ESL Investments was the largest shareholder of Sears Canada.
The Robert Simpson Company Limited, commonly known as Simpson's until 1972, then as Simpsons, and in Quebec sometimes as Simpson, was a Canadian department store chain that had its earliest roots in a store opened in 1858 by Robert Simpson.
The T. Eaton Company Limited, later known as Eaton's and then Eaton, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a mail-order catalog that was found in the homes of most Canadians. A changing economic and retail environment in the late twentieth century, along with mismanagement, culminated in the chain's bankruptcy in 1999.
Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.
Sears Modern Homes were houses sold primarily through mail order catalog by Sears, Roebuck and Co., an American retailer.
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
Spiegel was an American direct marketing retailer founded in 1865 by Joseph Spiegel. Spiegel published a catalog, like its competitors Sears, Aldens, and Montgomery Ward, which advertised various brands of apparel, accessories, and footwear, as well as housewares, toys, tools, firearms, and electronics. Their company brands included Newport News, Shape FX, and Old Kraftsman, among others. They also operated brick-and-mortar stores.
A catalog merchant is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry. Unlike a self-serve retail store, most of the items are not displayed; customers select the products from printed catalogs in the store and fill out an order form. The order is brought to the sales counter, where a clerk retrieves the items from the warehouse area to a payment and checkout station.
The Seth Thomas Clock Company was founded by Seth Thomas in Plymouth Hollow, Connecticut, and began producing clocks in 1813. It was incorporated as the "Seth Thomas Clock Company" in 1853. Plymouth Hollow, a part of the town of Plymouth, was incorporated in 1875 as the town of Thomaston, named for Seth Thomas. The company manufactured clock movements for the Self Winding Clock Company from 1886 thru the early 1890s, in addition to its standard offering of longcase clocks, mantel, wall, and table-top clocks.
The Snark is a line of lightweight sailboats, at its introduction a two-person, lateen-rigged sailboat manufactured and marketed by Meyers Boat Company of Adrian, Michigan.
GAINSCO is a Dallas, Texas-based holding company established in 1978 in Fort Worth, Texas by Joseph Macchia, who resigned from the enterprise in 1998 to pursue other interests.
Conway Stewart & Company Ltd is a British manufacturing company of writing implements, founded in 1905 by Frank Jarvis and Thomas Garner in London. The company became notable for its fountain pens, although it also produced ballpoint pens. Conway Stewart was placed in receivership in 2014, with its stocks and assets acquired by Bespoke British Pens Ltd., which owns the rights to the brand since then.
Johnson Smith Company was a mail-order business established in 1914 by Alfred Johnson Smith that sold novelty items and gag gifts such as miniature cameras, invisible ink, x-ray goggles, whoopee cushions, fake vomit, and joy buzzers. Founded in Chicago, the company relocated to Racine, Wisconsin in 1923, to Detroit in the late 1930s, then to Bradenton, Florida in 1986.
Kit houses, also known as mill-cut houses, pre-cut houses, ready-cut houses,mail order homes, or catalog homes, were a type of housing that was popular in the United States, Canada, and elsewhere in the first half of the 20th century. Kit house manufacturers sold houses in many different plans and styles, from simple bungalows to imposing Colonials, and supplied at a fixed price all materials needed for construction of a particular house, but typically excluding brick, concrete, or masonry. Some house styles, like log cabins and geodesic dome homes, are still sometimes sold in kit form.
The Neils Hogenson home is an original catalogue order house purchased through the T. Eaton’s Co. Catalogue and built by Mr. Neils Hogensen. Shipped from Winnipeg by train, the home came to Stirling in crates with instruction, including shingles, lumber, doors, moldings, windows, paint, nails, hardware and building paper, all this for the cost of about $1,577.00. The home was paid for at the train station and hauled to the site of construction. Today the Neils Hogensen House remains on its original foundation and has become a local landmark, retaining many of the original features from the time it was constructed in 1917.
Aladdin City is an unincorporated community in Miami-Dade County, Florida, United States. It is located about 20 miles (32 km) southwest of Miami within the unincorporated community of Redland. It is notable as the site of a planned community—similar to Opa-locka, Coral Gables, and Miami Springs, Florida—whose development was snuffed out by the abrupt end of the Florida land boom of the 1920s.
Freemans is a British online and catalogue multi-channel retailer headquartered in Bradford, England. Freemans offers a range of products, predominantly clothing, footwear and homewares.
Kit houses in Michigan were a type of housing that was largely developed in the US state of Michigan throughout the first half of the 20th century. Michigan was home to the Aladdin Company, the first and longest-lived manufacturer of kit houses in North America, who had sales "in every part of the world, from Saskatchewan to Tahiti". Lewis and Sterling, two other major manufacturers of kit houses, were also based in Michigan.