The Beanstalk Group

Last updated

Beanstalk
Subsidiary of Omnicom
Industry Marketing
Founded 1991
HeadquartersNew York, United States
Key people

Allison Ames, CEO and President

Michael Stone, Chairman
Website www.beanstalk.com

The Beanstalk Group (Beanstalk) is a global brand extension licensing agency and consultancy headquartered in New York City, with offices in London, Miami, and Cincinnati, [1] [2] and affiliates in Asia, India, Latin America, and Australia. The company has about 75 employees.

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.

Contents

History

Michael S. Stone and Seth M. Siegel co-founded the company in 1991. It was purchased by Ford Motor Company in June 2001, [3] and then sold it to Omnicom Group in October 2005. [4] The company is now a part of the Diversified Agency Services (DAS) division of Omnicom Group. [5] In December 2010, Nancy Bailey & Associates was acquired by the company.[ citation needed ]

Seth M. Siegel is an American businessman, writer, and activist. He is the author of the 2015 New York Times Best Seller, Let There Be Water: Israel's Solution for a Water-Starved World. He has also founded or co-founded several companies including, The Beanstalk Group and Sixpoint Partners. Additionally, Siegel has produced shows for Broadway and television, and his essays and articles have appeared in publications including The New York Times, Los Angeles Times, The Wall Street Journal, and others.

Ford Motor Company automotive brand manufacturer

Ford Motor Company is a multinational automaker that has its main headquarter in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors. It also has joint-ventures in China, Taiwan, Thailand, Turkey, and Russia. The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Stone was president and chief executive officer of Beanstalk from 2006 until 2015. In 2006 Siegel assumed the position of vice chairman. In November 2015, Stone became chairman and Allison Ames was appointed as chief executive officer, [6] as well as retaining her position as president. [7]

In 2015 Beanstalk was ranked No. 5 in the 2015 Top 35 Global Licensing Agents listing by licensemag.com. [8]

Business

The company is a member of the Licensing Industry Merchandisers' Association (LIMA). [9] It sells brand representation, manufacturer representation, retail partnership management, creative services, approvals management, consumer research, legal and financial services and royalty auditing, [10] and has worked with Harley-Davidson, The Coca-Cola Company, AT&T, Ford Motor Company, Jaguar, Land Rover, Stanley Black & Decker, Procter & Gamble, HGTV, the U.S. Army, and Mary-Kate and Ashley. [11] [12]

The Licensing Industry Merchandisers' Association (LIMA), founded in 1985, is the industry trade group of the $80 billion licensing industry. With over 1,000 member companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, LIMA pioneered the annual Licensing Show in New York City and conducts seminars at the show in all aspects of licensing. Originally twelve members, it now has offices in New York, London, Munich, Tokyo and Shanghai.

Harley-Davidson a publicly traded American company that has become primarily known internationally by the eponymous motorcycle brand

Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.

The Coca-Cola Company American multinational beverage corporation

The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.

Beanstalk has two additional divisions.

References

  1. ↑ "Hoover's, The Beanstalk Group, LLC Company Profile". Hoovers.com. 21 October 2010. Retrieved 19 October 2011.
  2. ↑ International Licensing Industry Merchandisers’ Association, The Beanstalk Group, LLC Archived 19 October 2008 at the Wayback Machine .
  3. ↑ Brandweek, "Ford Acquires Beanstalk Group" [ dead link ]
  4. ↑ "AdWeek, "Omnicom's DAS Acquires The Beanstalk Group"". Allbusiness.com. 20 October 2005. Retrieved 19 October 2011.
  5. ↑ Hakim, Danny (21 October 2005). "New York Times, "Ford Reports a Loss and Expects 'Significant Plant Closings'"". The New York Times. Retrieved 19 October 2011.
  6. ↑ "Beanstalk Appoints Allison Ames as CEO". 2 November 2015. Archived from the original on 23 March 2016.
  7. ↑ "Beanstalk Names New CEO | License! Global". www.licensemag.com. Retrieved 2016-03-17.
  8. ↑ "Top 35 Global Licensing Agents | License! Global". www.licensemag.com. Retrieved 2016-03-17.
  9. ↑ Licensing Industry Merchandisers' Association, Agents and Consultants Listing Archived 3 May 2008 at the Wayback Machine .
  10. ↑ "Building Global Brand Extension Licensing Programs | Beanstalk | Beanstalk". www.beanstalk.com. Archived from the original on 24 March 2016. Retrieved 17 March 2016.
  11. ↑ Advertising Age, "Has licensing's time come? It has for Mustang, Stanley" [ dead link ]
  12. ↑ "License! Global, "USCPG Taps Beanstalk for Licensing Initiatives"". Licensemag.com. 25 May 2007. Retrieved 19 October 2011.
  13. ↑ "Tinderbox | Beanstalk". www.beanstalk.com. Archived from the original on 17 March 2016. Retrieved 17 March 2016.
  14. ↑ "A Global Brand Extension Strategy Consultancy | Blueprint | Beanstalk". www.beanstalk.com. Archived from the original on 23 March 2016. Retrieved 17 March 2016.
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