Interbrand

Last updated
Interbrand
TypeSubsidiary
Industry Brand Consultancy
Founded1974
Headquarters
195 Broadway
New York City
Number of locations
24 Offices
17 Countries
Key people
Charles Trevail, Global CEO,

Andy Payne, Global Chief Creative Officer,

Gonzalo Brujó, Global Chief Growth Officer + CEO EMEA & LatAm,
ServicesStrategy, Valuation, Design, Analytics, Naming, Digital
Parent Omnicom Group
Website www.interbrand.com

Interbrand, a division of Omnicom, is a New York-based marketing consultancy, specializing in brands and branding management. Interbrand has 24 offices in 17 countries. [1]

Contents

History

Interbrand was founded by John Murphy, who had previously worked in the corporate planning and marketing department at Dunlop Corporation. [2]

In 1974, Murphy left Dunlop and along with his wife opened Novomark, a product-naming consultancy. [2] In 1979, Novomark opened an office in New York, under the new name Interbrand, reflecting an expansion of the company's offerings. [2] [3]

Throughout the 1970s and 1980s, international offices were opened, including locations in Tokyo, Frankfurt, Milan, Los Angeles, and Melbourne.[ citation needed ] The company offers branding services such as brand valuation, new product development, naming, legal searches, and graphic design.[ citation needed ] From 1987 to 1995, Michael Birkin was group chief executive. [4] [5] [6] [7]

In 1993, Interbrand was acquired by the Omnicom Group. [8] During the 1990s and 2000s, the company expanded by acquiring other branding consultancies in the UK, Spain, Asia-Pacific, South America, Germany, and in South Africa. [9]

Interbrand was awarded a Gold Cannes Lions in 2014 for its work on Mandela Paper Prison. [10]

Best Global Brands

Interbrand publishes the Best Global Brands [11] report on an annual basis. [12] [13] Each year's report aims to identify the world's 100 most valuable brands. [14] Interbrand was the first company to receive ISO 10668 certification. [15]

The annual "Best Global Brands" report was published in BusinessWeek until 2009, and Interbrand assumed sole authorship in 2010. [16] To qualify, brands must have a presence on at least three major continents and must have broad geographic coverage in growing and emerging markets.[ citation needed ]

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John Matthew Murphy, born 1944 in Essex, pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business. Murphy founded Interbrand, one of the first branding consultancies, and named many familiar brands. Brunel University admitted him to the honorary degree of Doctor of Social Sciences in 2001.

Chuck Brymer

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Michael Birkin (executive)

Michael Birkin is an English global marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in global marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He currently serves as CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.

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References

  1. ↑ Interbrand. "About - Interbrand". Interbrand. Retrieved 2016-02-02.
  2. 1 2 3 Brodie, Duncan. ""Brandfather" John Murphy tells the story of the rise and rise of branding". East Anglian Daily Times. Retrieved 2020-07-29.
  3. ↑ History of Interbrand Corporation – FundingUniverse. Fundinguniverse.com. Retrieved on 2013-07-21.
  4. ↑ Geoffrey Foster (1 October 1989). "There's No Accounting for Brands". Management Today .
  5. ↑ Jane Lewis (7 July 1989). "Cash Injections Sets Interbrand For Flotation". Design Week .
  6. ↑ Stuart Elliott (23 December 1993). "The Media Business: Advertising -- Addenda; Omnicom Acquires British Brand Expert". The New York Times . Retrieved 17 March 2015.
  7. ↑ SCHMOUKER, OLIVIER. ""Sid Lee nous permettra de devenir des champions de la créativité et du management" - Michael Birkin, pdg de kyu". Les Affaires. Les Affaires. Retrieved 26 October 2015.
  8. ↑ Elliott, Stuart (1993-12-23). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Omnicom Acquires British Brand Expert". The New York Times. ISSN   0362-4331 . Retrieved 2020-07-29.
  9. ↑ Interbrand Archived 2013-07-04 at the Wayback Machine . Equitor.com. Retrieved on 2013-07-21.
  10. ↑ Nudd, Tim (2014-06-18). "Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical". Adweek. Retrieved 2015-10-26.
  11. ↑ "2016 - Best Global Brands - Interbrand". Interbrand. Retrieved 2016-10-26.
  12. ↑ "Interbrand Releases 14th Annual Best Global Brands Report". www.businesswire.com. 2013-09-30. Retrieved 2020-07-29.
  13. ↑ CNBC (2012-10-02). "Interbrand Releases 13th Annual Best Global Brands Report". www.cnbc.com. Retrieved 2020-07-29.
  14. ↑ "2015 - Best Global Brands - Best Brands - Interbrand". Best Global Brands. Retrieved 2015-10-26.
  15. ↑ "Interbrand's Methodology Becomes the World's First ISO Certified Approach for Valuing Brands". www.businesswire.com. 2010-12-01. Retrieved 2020-07-29.
  16. ↑ "100 Best Global Brands". Business Week. September 17, 2009. Retrieved May 28, 2012.
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