Saatchi & Saatchi is a global communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is considered the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, Essence Global, Finsbury, Grey, GroupM, Hill+Knowlton Strategies, Kantar Group, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Five" agency companies, alongside Dentsu, Publicis, Interpublic Group of Companies and Omnicom. WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999.
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
M3 Communications Group, Inc. is a company providing communications services - from public relations and public affairs to social media management, event organisation, media clippings and analysis and Web services. The company builds and maintains relations with media, government officials and international investors.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
Wieden+Kennedy is an independent American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Media Storm, LLC is an American advertising and marketing company, in New York City, Los Angeles, and Norwalk, Connecticut, that helps entertainment marketers identify advertising vehicles, and then helps place the ads. The company also helps retailers place advertisements and markets video-on-demand programming.
Kantar was founded in 1992 and characterizes itself as "data, insights and consulting company". It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior and public opinion. It is part of WPP, and its global headquarters are in London, UK.
The Data & Marketing Association, also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace ..."
Really Simple Systems CRM is a Cloud CRM provider, offering CRM systems to small and medium sized companies.
Acosta Sales & Marketing is a full-service sales, marketing and service company in North America. Headquartered in Jacksonville, Florida, Acosta is a sales and marketing company for consumer packaged goods (CPG) companies. Customers include Clorox and Coca-Cola, which have been clients since the 1930s and 1950s, respectively.
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
Quarry is a privately held marketing communications and advertising agency headquartered in St. Jacobs, Ontario, Canada. Quarry employs approximately 100 people in its headquarters and its locations in Durham, North Carolina and San Jose, California, USA.
Cushman/Amberg Communications is an independent communications agency headquartered in Chicago with an additional office in St. Louis.
Primedia is a South African media group, headquartered in Sandton, Johannesburg.
