| The Cult of Sincerity | |
|---|---|
| Directed by | Adam Browne Brendan Choisnet |
| Written by | Daniel Nayeri |
| Produced by | Brendan Choisnet Daniel Nayeri |
| Starring | Mercer Boffey |
| Cinematography | Adam Browne |
| Edited by | Adam Browne |
| Distributed by | YouTube Amazon Video on Demand |
Release date |
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Running time | 92 minutes |
| Country | United States |
| Language | English |
The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn. [1] It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with filmmakers for a film premiere. [2] The film was later released as a digital download, with some of the proceeds going to the charity Fount of Mercy. [2]
The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production. [2]
When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan, he quickly realizes that it is not very easy changing the world. [3]