History
Co-founders Airey (left) and Larkin (right)
The Fellas Studios was founded in 2021, shortly after the launch of its flagship and self-titled podcast The Fellas hosted by founders Callum Airey and Joshua Larkin. Due to the success of the podcast, the pair were able to launch further podcasts hosted by various creators and personalities, the first of which being Pitchside, which saw YouTubers Theo Baker, Tom Garratt and Reev [10] discussing football-related content and doing watchalongs on livestreams, one of which would go viral after host Garratt snapped his arm while competing in an arm wrestle with co-host Baker. [11]
The production house saw a £1.5 million investment from fellow online creators KSI as well as his YouTube group the Sidemen in 2023. [12] [13] Other investors included in the deal were WillNE, ChrisMD and Callux. [2]
Airey stated in 2023 that the business "wanted to shift away from how podcasts were traditionally structured for creators and build not only individual shows but entire brands" and that the large investments were "massive vindication of what we set out to do when we launched Fellas Studios back in 2021". [2] Elliot Hackney, COO, also stated the investment allows them to "change the landscape even more than we already have [...] we’ve showed that the old podcast format is tired – video is a must, as is creating a brand around the talent and the show".
In 2024, GK Barry of Saving Grace completed a sell-out UK live tour of the podcast [14] and the company moved all of its podcasts over to hosting service Acast. [15]
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