The Paleta Bar

Last updated
The Paleta Bar
Type Private
Industry Restaurants
FoundedJune 2017;5 years ago (2017-06) at San Pedro Dr. Albuquerque, New Mexico, U.S. [1]
FoundersClaudius Dipo Alam, [2] Joel Marquez, and Juan Carlos Estala [3] [4]
Headquarters100 Gold Ave SW Ste 204, Albuquerque, New Mexico,
United States
Number of locations
33
Area served
Products Paletas
Website thepaletabar.com

The Paleta Bar is an American fast food restaurant chain specializing in Mexican paletas. Headquartered in Albuquerque, New Mexico, [13] [14] The Paleta Bar operates 33 restaurants across 8 states. [15] [16]

Contents

History

Founded in June, 2017, by cofounder Dipo Alam along with Juan Carlos Estala and Joel Marquez. [3] [17] Alam had originally been a franchisee of Potato Corner, and he is also the cofounder of the Spring Rollin' and Pho Kup restaurants which serve spring rolls and pho. [2] [3] The parents of Estala and Marquez own La Michoacana de Paquime dessert shop in Albuquerque. [3]

Following its initial growth, the first licensees for the chain were John Ortiz, Veronica Ortiz, Marcus Palafox, and Yesica Palafox. [18] Navajo entrepreneur Franklin Yazzie opened the first location in Mesa, Arizona. [19] There are plans to open international locations in Indonesia and Singapore. [18]

Products

Customers choose the flavor of popsicle, dipping, topping, and fruit. [20]

Along with Mexican ice pop toppings, they also have New Mexican cuisine toppings like piñon and red chile. [21] They have preconfigured creations named for New Mexican celebrities, such as Lorenzo Antonio. [22]

Their menu also includes aguas frescas, elote cups, New Mexico style carne seca jerky, and other snacks. [3] [9] [14]

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References

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