 | |
| Company type | Private |
|---|---|
| Industry | Fiber art |
| Founded | 2020 |
| Founders | Justine Tiu and Adrian Zhang |
| Website | thewoobles |
The Woobles is an American amigurumi crochet kit company founded in 2020 by Justine Tiu and Adrian Zhang. [1]
The kits range from beginner to intermediate [2] and come pre-started with stitch markers. [3] Each kit comes with a video tutorial. [3]
Tiu and Zhang, a married couple, quit their jobs at Google and Deutsche Bank, respectively, in 2018. [4] After feeling unfulfilled by corporate work, the pair pivoted to entrepreneurship and tested multiple unsuccessful business ventures. [1] Tiu launched a crochet pattern store on Etsy in 2020, and it took off due to an increased interest in crafting during the COVID-19 pandemic and word of mouth. [4] [5] Tiu and Zhang assembled the kits themselves, with help from their parents. [1]
The company received a boost in sales after appearing on Shark Tank in 2022. [6]
Kits from The Woobles come with detailed videos divided into bite-sized steps. [5] Tiu, who previously led user experience at Google Classroom, views The Woobles as an education company due to its digital learning platform. [5]
The kits come pre-started with stitch markers and a custom-made beginner yarn that is designed not to fray. [5]
Standard kits produce animals like foxes, penguins, and bunnies. [1] The Woobles has also collaborated with brands like Sanrio and Peanuts to produce limited-edition kits. [7]
The Woobles has received positive reviews and appeared on gift guides as a beginner-friendly introduction to crochet. [3] [8]
In a review for Wirecutter , Kase Wickman wrote that the starter kits' $30 price point is "likely to seem high for the materials included" to experienced crocheters. [3]
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