Thinkbox

Last updated

Thinkbox
Formation15 February 2005;18 years ago (2005-02-15)
PurposeMarketing of television advertising
HeadquartersLondon
Membership
Channel 4, ITV, Sky Media, UKTV
CEO
Lindsey Clay
Website www.thinkbox.tv

Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.

Contents

Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation.

After Lindsey Clay became Thinkbox's CEO in 2013, Tess Alps became Thinkbox Chair. [1] Alps retired from Thinkbox at the end of 2020. [2]

Thinkbox's activities include supporting research into aspects of marketing using television, supporting various television and advertising marketing awards (including their regular creativity awards, The Thinkboxes, and the IPA Effectiveness Awards ), running a series of events and training programs, and providing information to marketers about television advertising.

Thinkbox has won a number of industry awards for its research and marketing initiatives.  Thinkbox was named Media360’s Industry Body of the Decade [3] and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won many awards.  Thinkbox’s most recent TV ad – ‘Tooth Fairy’ – can be seen on screens currently and is the sixth TV ad campaign from Thinkbox. [4]

Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence

History

Thinkbox was founded in February 2005, by a consortium of eight media companies: Channel 4, Five, GMTV, Sky Media, IDS, ITV, Turner Media Innovations, Viacom Brand Solutions. Thinkbox's budget was set by charging a flat fee to each of the eight member organisations and an additional variable rate tied to their share of the TV advertising market; the new body was developed to improve sales of television advertising. Nevertheless, the member organisations were expected to continue to compete for advertising, and they retained their existing sales departments. [5]

Structurally, Thinkbox began as a virtual organisation, lacking both a dedicated executive body and physical headquarters. [6] Instead of a dedicated executive, the staff working on the project were overseen by a committee consisting of representatives of each of the eight member organisations, and Thinkbox was initially chaired by ITV's Justin Sampson. [7] [8] However, this structure – particularly the lack of an executive body – was met with a degree of criticism from both inside and outside the organisation. [9]

Things changed in 2006. Following Samson's departure from ITV, the role of chair was passed to Channel 4's Andy Barnes and Tess Alps was appointed as the chief executive officer in April of that year. [6] [8] In particular, the appointment of Alps was seen as a positive move by industry commentators: her experience with PHD[?] suggested that she would already be aware of the various personalities and agendas in play, which was highly relevant given the "varying agendas" of the member organisations and the potential for dissent. [10]

Some of this potential for dissent was realised later that year, when, in August 2006, IDS left the consortium. [11] In a statement after its departure, IDS accused Thinkbox of giving in to ITV demands, moving away from a one-member, one-vote model to one which provided greater weight to ITV. (Under the new structure, ITV had gained additional voting power and a veto). [12] Shortly after the departure of IDS, the remaining seven organisations increased the funding being provided to Thinkbox – although the exact figure was not available at the time, it was said to be "substantially bigger" that the £3m which the organisation had been operating with prior to the increase. [13]

In spite of rumours in the first half of 2007 that ITV were considering removing their support from Thinkbox, [14] the remaining seven companies continued to be a part of the organisation. Since the beginning of 2007 Thinkbox established permanent staff and hired Red Brick Road and MediaCom to handle advertising, media buying and strategic consultancy, [11] [15] and they released their first television advertisements. [16] They also inaugurated the annual TV Planning Awards and the monthly Thinkboxes, ran the second of their Thinkbox Experience conferences, [17] [18] [19] as well as the major Televisionaries conference in 2008. http://www.campaignlive.co.uk/analysis/866008/

In February 2011, Lindsey Clay became Thinkbox's first Managing Director having previously been the organisation's Marketing Director. In May 2012 Thinkbox announced that Tess Alps would become its Executive Chair and that the Chair of the Thinkbox board would pass to a different shareholder director every year. Lindsey Clay became CEO.

Activities

Research

Thinkbox commission and produces regular research focused on issues and trends surrounding television advertising and viewing habits. Recent studies include "Signalling Success" (2020), an analysis of advertising's signalling effect which revealed how media channels differ in their ability to communicate vital brand signs; "Demand Generation" (2019), an award-winning meta-analysis of econometric models conducted by WPP’s MediaCom, Wavemaker and Gain Theory, which resulted in the creation of the "Demand Generator", the first freely available industry planning tool that puts meaningful econometric data in the hands of advertisers of all shapes and sizes; [20] and the award-winning "Profit Ability: the business case for advertising" (2018) by Ebiquity and Gain Theory which quantified advertising's short and long term business impact. [21]

Previous Thinkbox research studies include: "A Matter of Time", which explored the impact of time length in TV advertising; "As seen on TV", which looked at how TV supercharges small business growth; a joint study with the Internet Advertising Bureau (UK) looking at how TV and online advertising work together; [22] an in-depth analysis of how TV sponsorship works; [23] an engagement study examining how consumers engage with TV ads; [24] several "payback" studies examining the impact of TV advertising on long- and short-term sales and brand equity; [25] a study into "Generation Whatever", looking at the lives of young people and their media consumption; [26] an analysis of attitudes towards online TV and how it works with established broadcast TV.; [27] a study with Mediacom examining the impact of television on immediate web response and other short-term response channels; a joint study with the IPA which analysed the correlation between campaigns' performance across a wide range of the world's most respected creative awards determined by The Gunn Report, and their performance in hard business terms recorded in the IPA Effectiveness Awards Databank between 2000 and 2008; a 'TV Together' study that explored the shared viewing experience and the phenomenon of social networking in relation to TV; and a 'Tellyporting' study with Decipher, which involved equipping families with the latest TV technologies to study their impact on TV viewing behaviour.

Thinkbox Award Schemes

In 2007 Thinkbox, in combination with Campaign and MediaWeek, announced the formation of the TV Planning Awards. [17] The awards were first granted in 2008. [28] In addition, monthly awards, called the Thinkboxes, were inaugurated in May 2008. Working in conjunction with Haymarket Brand Media, the awards are judged by a "Thinkbox Creative Academy" consisting of approximately 100 representatives of the marketing and advertising industries, and are focused on awarding creativity in regard to television advertising. [18]

Thinkbox is involved sponsoring a number of different industry awards, including the IPA Effectiveness Awards, [29] ISBA, The British Arrows. [30]

Advertising and publishing

Initially campaign development was handled in-house, but in 2007 Thinkbox decided to engage an outside agency. The result was the hiring of Red Brick Road, who were engaged to handle Thinkbox's advertising, online and direct marketing requirements. [11] In 2008 Thinkbox went further, hiring MediaCom to handle their media buying and planning, as well as to provide strategic advice. [15] Under this new approach, Thinkbox's first television advertising campaign – which went on to be awarded by D&AD, the BTAAs, and the APA – was launched in May 2009, with a roadblock advertisement presented across multiple channels. [16]

Thinkbox's 2010 advertising campaign "Every home needs a Harvey". Every home needs a Harvey.jpg
Thinkbox's 2010 advertising campaign "Every home needs a Harvey".

In September 2010 Thinkbox launched its second TV advertising campaign, featuring a couple visiting a dogs' home to choose a dog to adopt. [31] They encounter a dog called Harvey, played by Sykes, who has made a TV ad. Harvey turns on a TV behind him which plays out an ad showcasing his amazing skills such as playing chess, doing the school run, cooking, ironing, and cleaning windows. Harvey's ad ends with the line 'Every home needs a Harvey'. The soundtrack to the ad is Bachman-Turner Overdrive's 1974 classic You Ain't Seen Nothin' Yet . The ad ends with the lines 'Discover the power of TV advertising at www.thinkbox.tv' and 'Television: where brands get their breaks’. The ad featuring Harvey the dog was voted Ad of the Year by ITV viewers in December 2010.

In May 2012 Thinkbox launched a second TV campaign featuring Harvey the dog. In this new ad, Harvey used emotional story-telling to change his owner's behaviour dramatically and persuade him not to throw away his best friend and constant companion, a stuffed toy called Rabbit. It opens at the moment that Harvey’s owner is about to put the well-worn, slobber-covered Rabbit in the bin while Harvey is apparently not around. Harvey suddenly appears and plays a TV ad telling the story of how he and Rabbit became friends and the scrapes they’ve got into together over the years.

Thinkbox's third TV ad was in 2014 - "Harvey and Harmony" - and again featured Harvey the dog, this time telling the story of how he used the power of TV advertising to persuade his owner to let the love of his life come and live with them. This was the final Harvey ad and was followed by a new creative approach in 2016 with a TV ad called "The Broadcast" in which aliens suddenly appear on TV screens across the UK to announce they are coming to earth. Cue bedlam as the nation rushes to greet the.

In 2019 Thinkbox hired a new creative agency - Mother London - after a competitive pitch. [32] They created Thinkbox's latest TV ad - "Tooth Fairy" - which shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth Fairy’s business. The ad tells the story of the Tooth Fairy’s struggle to build her collections and deliveries business until her decision to advertise on TV takes it to a whole new level.

Thinkbox's content team produce films on TV and TV advertising, many of which can be watched on its website.

Training

Thinkbox hosts events on TV advertising featuring well-known industry figures. Thinkbox's planning team runs a series of training courses. The courses are aimed primarily at people who have recently joined a media agency, advertising agency or advertiser but are also available to new starters at broadcasters or sales houses.

In 2020 Thinkbox launched TV Masters, a free and fully accredited online training course in TV advertising.  It was designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry. TV Masters draws from a rich databank of academic research, industry studies, thought leadership, brand case studies, and practical media and marketing expertise. It is split into six modules: All about viewing, All about ads, Planning and buying TV, Advertising effectiveness, TV partnerships, and Advanced TV advertising. Just a week after its launch on 12 October 2020, over 2,000 people from across the media and marketing industry signed up to Thinkbox’s TV Masters training course. 2,000 was the target for its first year. [33]

Events

The first major event funded by Thinkbox was the 2005 "Thinkbox Experience" – a short conference that was attended by approximately 600 delegates and which was generally well received by the industry. [34] [35] [36] A second Thinkbox Experience was not held in 2006, as the organisation decided to direct their efforts towards research that year. [19] As a result, the next conference was held in 2007. [14]

Thinkbox hosts a rolling programme of events designed to help people understand how to get the best of TV. The events are often held to launch new Thinkbox research. Recent events include 'Screen Life: TV in Demand', 'TV Nation', 'POETIC: connecting paid, owned and earned media', 'TV Creativity: the art of the heart', and 'Advertising Effectiveness: the long and short of it'

Related Research Articles

<span class="mw-page-title-main">Television advertisement</span> Paid commercial segment on television

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

<span class="mw-page-title-main">Cog (advertisement)</span> British television and cinema advertisement launched by Honda in 2003

"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.

<span class="mw-page-title-main">Advertising Association</span>

The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". Its chief executive is Stephen Woodford.

Confused.com is a UK based financial services comparison platform launched in 2001 and specialising in comparison of insurance and financial services, including car insurance, home insurance, energy, van insurance and life insurance. Confused.com's platform includes a website and app.

Somethin' Else is a London and New York content agency, specialising in content strategy and production across video, television, audio and social media. It was founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne, and was acquired outright by Sony Music Entertainment in 2021, after a number of joint venture projects between the two, with the company being part of Sony Music's Global Podcast Division.

Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media.

<i>Campaign</i> (magazine) Global business magazine

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.

<span class="mw-page-title-main">Cut (advertisement)</span>

Cut is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres on a 120-second commercial starring Keira Knightley. The commercial was supported by poster and online components. Cut was directed by Joe Wright and produced by Dominic Delaney. Post-production work was handled by Big Buoy and Prime Focus. The campaign drew a significant amount of media attention, especially after advertising approval body Clearcast prohibited the short film from appearing on even post-watershed television, due to several particularly violent scenes. The title of the piece refers to the filmmaking practice of cutting.

<span class="mw-page-title-main">Old Lions</span>

Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006.

<span class="mw-page-title-main">Cake (advertisement)</span>

Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.

<span class="mw-page-title-main">Go On Lad</span>

"Go On Lad" is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. "Go On Lad" premiered on British television on 12 September 2008.

<span class="mw-page-title-main">Ebiquity</span>

Ebiquity is an independent marketing and media consultancy.

<span class="mw-page-title-main">Sykes (dog)</span> British dog actor

Sykes was a dog actor from Clifton, Oxfordshire, England. He was best known in the UK for his appearance as Harvey in Thinkbox's television commercial and, under his real name, in Midsomer Murders. He also appeared in several Hollywood blockbusters, as well as a UK TV movie, several series, and a miniseries. Originally found as a stray, he was owned by animal trainer and stunt dog specialist Gill Raddings. Since January 2016 Sykes had been in semi-retirement with him no longer being displayed as available for hire on Gill Raddings' agency website. In September 2016, Midsomer Murders announced that Sykes had retired. He died in June 2019.

<span class="mw-page-title-main">David Jones (advertising executive)</span> British businessman

David Robert Jones is a former CEO of Havas and Havas Worldwide, cofounder of global youth forum One Young World and founder of You & Mr Jones. He is author of Who Cares Wins: Why Good Business Is Better Business and the creator of the "Social Business Idea".

<span class="mw-page-title-main">Blink (company)</span> British production company

Blink is a British development studio and production company. They make TV series, commercials, music videos, short films, branded content and video games. The company structure comprises Blink Industries, Blinkink, Blink Productions and Blink Games. The group operates from 3 studio locations in London.

Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.

the7stars Media agency in the United Kingdom

the7stars is the UK's largest independent media planning and buying agency. The agency provides a wide range of media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.

Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".

<span class="mw-page-title-main">Lowcostholidays</span> Defunct travel agency in the United Kingdom

Lowcostholidays was a travel company and a consumer-facing brand of the lowcosttravelgroup, which was founded in 2004. It operated to destinations worldwide, with a focus on European city and beach breaks. Around 500 people worked for the brand, which was based in Palma de Mallorca, with additional offices located in London, and Krakow. The company collapsed and went into administration on 15 July 2016. The collapse of the company was blamed on low turnover in the aftermath of the Brexit vote.

Kim Gehrig is an Australian director whose body of work spans television shows, commercials, music videos, documentaries, short films and branded entertainment. Gehrig directed “The Woman Who Ate Photographs”, an episode of Apple TV+ series, “Roar”, starring Nicole Kidman. Her notable commercial works include Run This Town and Stay for Rihanna’s Super Bowl LVII Halftime Show,The Greatest for Apple, Viva La Vulva for Libresse, Life Needs Truth for The New York Times, the This Girl Can campaign, and work for many more for brands including Airbnb, Google, Lyft, Nike, IKEA, GAP, and Amnesty International. In music videos, Gehrig has collaborated with artists such as Chaka Khan, Brittany Howard, Wiley, Calvin Harris, and Basement Jaxx. In 2023, Gehrig became the 2nd woman of all time to win the DGA Award for Outstanding Directorial Achievement in Commercials and her films have won a plethora of awards including Cannes Lions, D&AD pencils, BTAA Arrows and UKMVA's.

References

  1. ↑ "Thinkbox promotes Lindsey Clay to CEO as Tess Alps becomes non-executive chairperson". The Drum. Retrieved 11 January 2021.
  2. ↑ "Tess Alps to leave Thinkbox after 14 years". www.campaignlive.co.uk. Retrieved 11 January 2021.
  3. ↑ "MEDIA360: Thinkbox honoured at Decade of Achievement Awards". www.campaignlive.co.uk. Retrieved 11 January 2021.
  4. ↑ Vizard, Sarah (11 December 2019). "Thinkbox aims to show business impact of TV ads in Tooth Fairy campaign". Marketing Week. Retrieved 11 January 2021.
  5. ↑ Milmo, Dan (15 February 2005). "TV companies think outside the box in effort to lure advertisers from rivals". The Guardian . London, England. Retrieved 13 November 2009.
  6. 1 2 "Has this advertising guru taken on an impossible mission?". The Independent . London, England. 19 June 2006. Archived from the original on 4 November 2012. Retrieved 14 November 2009.
  7. ↑ Quinn, Ian (15 February 2005). "TV companies finally unveil new marketing body... it's Thinkbox". Media Week. United Kingdom: Brand Republic . Retrieved 13 November 2009.
  8. 1 2 Sweney, Mark (30 March 2006). "TV industry body appoints Tess Alps". The Guardian . London, England. Retrieved 14 November 2009.
  9. ↑ Darby, Ian (10 February 2006). "Media Perspective: What Thinkbox now needs is a period of stableconsistency". Campaign . London, England: Haymarket Group . Retrieved 14 November 2009.
  10. ↑ Newland, Francesca (7 April 2006). "Opinion: Perspective – Thinkbox makes a smart move in appointing Alps". Campaign . London, England: Haymarket Group . Retrieved 14 November 2009.
  11. 1 2 3 Turner, Catherine (7 November 2007). "The Red Brick Road scoops Thinkbox ad business". Marketing Week . London, England. Retrieved 14 November 2009.
  12. ↑ Davidson, Darren (18 August 2006). "Media Forum: Are politics ruining Thinkbox?". Campaign . London, England: Haymarket Group . Retrieved 14 November 2009.
  13. ↑ Davidson, Darren (11 August 2006). "Thinkbox regroups after IDS pulls out". Campaign . London, England: Haymarket Group . Retrieved 14 November 2009.
  14. 1 2 Turner, Catherine (10 May 2007). "Thinkbox wobble". Marketing Week . London, England: Centaur Media. p. 16.
  15. 1 2 "MediaCom scoops Thinkbox account". Campaign . London, England: Haymarket Group. 11 April 2008. p. 2.
  16. 1 2 Darby, Ian (29 May 2009). "Thinkbox pushes power of TV in new campaign". Campaign . London, England: Haymarket Group. p. 1.
  17. 1 2 "Thinkbox launches TV Planning Awards". Campaign . London, England: Haymarket Group. 16 November 2007. Retrieved 14 November 2009.
  18. 1 2 Darby, Ian (21 March 2008). "Thinkbox TV ad awards to reward creativity". Campaign . London, England: Haymarket Group. p. 2.
  19. 1 2 "C4 boss fills top role at Thinkbox". Marketing. London, England: Haymarket Group. 8 February 2005. p. 2.
  20. ↑ "Demand Generation: How we made econometrics free to all, Thinkbox, MediaCom, Wavemaker, Gain Theory | Media Week Awards". www.mediaweekawards.co.uk. Retrieved 11 January 2021.
  21. ↑ "Media Week Awards 2020: Trade Body Research". www.campaignlive.co.uk. Retrieved 11 January 2021.
  22. ↑ "TV and internet ad combination reaps success". Campaign . London, England: Haymarket Group. 7 May 2008. Retrieved 16 November 2009.
  23. ↑ "Thinkbox to launch sponsorship study". Media Week. United Kingdom: Brand Republic. 26 February 2008. p. 5.
  24. ↑ "Thinkbox studies TV engagement". Marketing. London, England: Haymarket Group. 2 November 2005. p. 3. Retrieved 25 November 2009.
  25. ↑ "Advertising payback – is TV advertising still effective?". Thinkbox. Retrieved 16 November 2009.
  26. ↑ Chen, Andy (24 October 2007). "Targeting Youth Behavior". ClickZ. Retrieved 16 November 2009.
  27. ↑ Ramsay, Fiona (5 August 2008). "Thinkbox commissions study into online TV potential". Media Week. United Kingdom: Brand Republic . Retrieved 16 November 2009.
  28. ↑ "TV Planning Awards". Thinkbox. Retrieved 15 November 2009.
  29. ↑ "Sponsors – Overall Sponsor". IPA Effectiveness Awards. Retrieved 16 November 2009.
  30. ↑ "Media: Thinkbox signs as headline sponsor for BTA Awards". Campaign . London, England: Haymarket Group. 3 March 2006. Retrieved 16 November 2009.
  31. ↑ Mark Sweney, The Guardian, 9 September 2010 http://www.guardian.co.uk/media/2010/sep/09/dog-thinkbox-tv-advertising
  32. ↑ "Mother wins Thinkbox creative account after four-way pitch". www.campaignlive.co.uk. Retrieved 11 January 2021.
  33. ↑ "Thinkbox's TV training course smashes annual target in a week". www.campaignlive.co.uk. Retrieved 11 January 2021.
  34. ↑ Turner, Catherine (16 February 2006). "Thinkbox: A year of unfulfilled promises". Marketing Week . London, England: Centaur Media. p. 15.
  35. ↑ Gemma, Charles (21 September 2005). "Marketing the TV medium". Marketing. London, England: Haymarket Group. p. 44.
  36. ↑ Reid, Alasdair (8 July 2005). "Media Forum: Can Thinkbox re-energise TV?". Campaign . London, England: Haymarket Group . Retrieved 14 November 2009.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.