Tip Top Bakeries

Last updated

Tip Top
Company type Sole proprietorship
Area served
Key people
Andrew Cummings (MD)
Products Bread & Cakes
RevenueIncrease2.svg A$ 1 billion + (2007)
Number of employees
10,000+ (2007)
Parent Associated British Foods

Tip Top Bakeries is an Australian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods.

Contents

History

Tip Top® Bakeries was formed in 1949 when George Weston (Australia) Pty Ltd acquired two Australian bakeries. These were the Sydney-based, publicly listed Gartrell White Limited, the largest baker in Australia and Golden Crust Bakery of Adelaide, the largest bakers in South Australia. [1]

Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland, Australian Capital Territory, New South Wales, Victoria, South Australia and Western Australia.

The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.

Currently

Today, Tip Top Bakeries is owned by Associated British Foods and currently employs 3,500 people over 13 bakeries in Australia and New Zealand. On average, they manufacture 1,000,000 baked products every day, [2] and many of their breads are endorsed by the National Heart Foundation of Australia. [3]

The company is best known for its television commercial and packaging slogan of "Good on ya, Mum. Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010. But the Original Slogan returned in a 2011 campaign. [4]

Products

Other Tip Top Food Brands

See also

Related Research Articles

<span class="mw-page-title-main">Muffin</span> A part-raised flatbread or a quickbread

A muffin is an individually portioned baked product; however, the term can refer to one of two distinct items: a part-raised flatbread that is baked and then cooked on a griddle, or a quickbread that is chemically leavened and then baked in a mold. While quickbread "American" muffins are often sweetened, there are savory varieties made with ingredients such as corn and cheese, and less sweet varieties like traditional bran muffins. The flatbread "English" variety is of British or other European derivation, and dates from at least the early 18th century, while the quickbread originated in North America during the 19th century. Both types are common worldwide today.

<span class="mw-page-title-main">Bakery</span> Type of business that sells flour-based food

A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises. In some countries, a distinction is made between bakeries, which primarily sell breads, and pâtisseries, which primarily sell sweet baked goods.

<span class="mw-page-title-main">Soda bread</span> Wheat bread leavened with baking soda

Soda bread is a variety of quick bread made in many cuisines in which sodium bicarbonate is used as a leavening agent instead of yeast. The basic ingredients of soda bread are flour, baking soda, salt, and buttermilk. The buttermilk contains lactic acid, which reacts with the baking soda to form bubbles of carbon dioxide. Other ingredients can be added, such as butter, egg, raisins, or nuts. Quick breads can be prepared quickly and reliably, without requiring the time and labor needed for kneaded yeast breads.

<span class="mw-page-title-main">Bread roll</span> Loaf of bread served as a meal accompaniment

A bread roll is a small, usually round or oblong individual loaf of bread served as a meal accompaniment. Rolls can be served and eaten whole or are also commonly cut and filled – the result of doing so is considered a sandwich in English.

<span class="mw-page-title-main">English muffin</span> Small, round, flat yeast-leavened bread

An English muffin is a small, round and flat yeast-leavened bread which is commonly 4 in (10 cm) round and 1.5 in (4 cm) tall. It is generally split horizontally and served toasted. In North America, Australia, New Zealand and the United Kingdom, it is frequently eaten with sweet or savoury toppings such as butter, fruit jam, honey, eggs, sausage, bacon, or cheese. English muffins are an essential ingredient in eggs Benedict and a variety of breakfast sandwiches derived from it, such as the McMuffin.

<span class="mw-page-title-main">Crumpet</span> Small unsweetened griddle bread

A crumpet is a small griddle bread made from an unsweetened batter of water or milk, flour, and yeast, popular in the United Kingdom, Australia, Canada, New Zealand, and South Africa.

<span class="mw-page-title-main">Teacake</span> Dessert item served with tea

A teacake in England is generally a light yeast-based sweet bun containing dried fruit, typically served toasted and buttered. In the U.S. teacakes can be cookies or small cakes. In Sweden, they are soft, round, flat wheat breads made with milk and a little sugar, and used to make buttered ham or cheese sandwiches. In India and Australia, a teacake is more like a butter cake. Tea refers to the popular beverage to which these baked goods are an accompaniment.

<span class="mw-page-title-main">Scottish cuisine</span> Culinary traditions of Scotland

Scottish cuisine encompasses the cooking styles, traditions and recipes associated with Scotland. It has distinctive attributes and recipes of its own, but also shares much with other British and wider European cuisine as a result of local, regional, and continental influences—both ancient and modern.

Allinson is a brand of bread and of flour made by Allied Bakeries being owned by Associated British Foods

<span class="mw-page-title-main">Israeli cuisine</span> Culinary traditions of Israel

Israeli cuisine primarily comprises dishes brought from the Jewish diaspora, and has more recently been defined by the development of a notable fusion cuisine characterized by the mixing of Jewish cuisine and Arab cuisine. It also blends together the culinary traditions of the various diaspora groups, namely those of Middle Eastern Jews with roots in Southwest Asia and North Africa, Sephardi Jews from Iberia, and Ashkenazi Jews from Central and Eastern Europe.

<span class="mw-page-title-main">Angel Bakeries</span> Largest commercial bakery in Israel

Angel Bakeries, also known as Angel's Bakery, is the largest commercial bakery in Israel, producing 275,000 loaves of bread and 275,000 rolls daily and controlling 30 percent of the country's bread market. With a product line of 100 different types of bread products and 250 different types of cakes and cookies, Angel sells its goods in 32 company-owned outlets nationwide and distributes to 6,000 stores and hundreds of hotels and army bases. It also exports to the United States, United Kingdom, France, Belgium and Denmark.

Bread is a staple food throughout Europe. Throughout the 20th century, there was a huge increase in global production, mainly due to a rise in available, developed land throughout Europe, North America and Africa.

<span class="mw-page-title-main">Snack</span> Small food portions consumed outside of the main meals of the day

A snack is a small portion of food generally eaten between meals. A snack is often less than 200 calories, but this can vary. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.

<span class="mw-page-title-main">Breads On Oak</span> Bakery in New Orleans, Louisiana

Breads on Oak is a bakery and café in New Orleans, Louisiana in the United States that specializes in organic ingredients, breads, vegan cuisine, and a café style menu of breakfast and lunch food offerings. There are two locations, the original bakery on Oak Street and a second location on Carondelet Street, which opened in 2020. Upon its opening in 2012, Breads on Oak was the first bakery and café in New Orleans to use only organic ingredients.

<span class="mw-page-title-main">Seastar Bakery</span> Defunct bakery in Portland, Oregon, U.S.

Seastar Bakery was a bakery in Portland, Oregon, United States. Annie Moss and Katia Bezerra-Clark owned and operated the business, which shared a space with Handsome Pizza in northeast Portland's Vernon neighborhood starting in 2015. Seastar served breads, cookies, pastries, and toast, among other baked goods. Despite garnering a positive reception and being deemed one of the city's best bakeries by Eater Portland and Portland Monthly, Seastar closed in August 2022.

References

  1. "Trove.nla.gov.au's Digitized Newspaper Advertisement titled The World's Largest Bakers". The Sydney Morning Herald. 24 June 1949.
  2. "- Tip Top Bakeries". www.tiptop.com.au. Archived from the original on 5 April 2004.
  3. Superbrands
  4. Jacobs, Heather (15 December 2010). "Keeping the Brand in Re-brand". bandt.com.au. Retrieved 8 January 2011.
  5. "Australian Garlic Bread International®". Georgewestonfoods.com.au. Retrieved 31 January 2012.
  6. "The Ministry of Muffins™ - the best bit of the muffin". Georgewestonfoods.com.au. Retrieved 31 January 2012.