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Together Boston was an annual electronic music and arts festival in Massachusetts, in the United States, first held in 2010. It consisted of a week-long program of events at venues around Boston and Cambridge, focused on Central Square in Cambridge.[1] The festival's motto was "Music, Art, Technology", and musical events and performances were accompanied by a program of daytime discussions, art exhibitions, and film screenings.[2]
Together Boston held events at venues across Boston and Cambridge, including The Sinclair, The Middle East, House of Blues Boston, Royale, Paradise, Great Scott, Middlesex Lounge, Goodlife, and Phoenix Landing. Artists appeared together for label showcases or as a part of a typical club night roster.[3]
Accompanying program
Discussions and lectures
Demonstrations from 2012 included a drum production workshop hosted by iZotope and a panel called "Needles vs Buttons", discussing the differences between vinyl DJing and Digital DJing. Creative industry panels included "Beyond Ramen: Surviving as an Artist" and "War Stories from the Start-Up Front".[4]
2013's panels included a discussion on artist representation in the digital age,[5] a panel on copyright law in the modern era,[6] and a Q&A with meme celebrity Scumbag Steve.
Boston Mayor Marty Walsh "Dropping the beat" at District Hall
In 2014, the daytime events expanded into two locations: the Mmmmaven Project educational program in Central Square, and District Hall in Boston's Seaport District. The Recharge Lounge featured integrated live performance with Ableton and demonstrations from ToUch Performance Art.[7]
"Together Talks" were also held at District Hall, featuring four themed days of discussion. Day 1, "Community Day" featured Boston Mayor Marty Walsh "dropping the ceremonial first beat",[8] and a discussion with Boston natives Soul Clap.[9] Friday, Technology Day, featured VSnap, Cadenza and Groupmuse.[10] Saturday was "Music Day", with presentations from Harvard University, MassArt, and ethnomusicologist Wayne Marshall.[11] Art Day on Sunday, May 18 featured presentations from Massachusetts Institute of Technology and a segment on augmented wearable fashions from the Rhode Island School of Design.[12]
In 2015, there was a large international delegation of Dutch guests from Utrecht, met with an official proclamation from Boston's Mayor Marty Walsh honoring Dutch contributions to international culture.[13]
In 2016, Together Boston launched an app containing a guide to the festival week. Meetups for 2016 commenced with a discussion on the history of dance music in partnership with the Dutch Government.[14][citation needed] Tech huddles were held throughout the week at the Danger Awesome tech hub. Those running the VJ Competition held a tutorial on Ableton and VJing.[15] The record fair was hosted by producer Martyn.
Film screenings
Together Festival also screened music-related films throughout the festival week,[16] typically at independent cinemas around Boston and Cambridge. Some films focusing on German artists were screened at Boston's Goethe Institute.
Get Together
2012 Get Together
The festival also encompassed Get Together, a daytime farmers market-style trade show, where retailers sell various products related to music culture, especially a wide range of second-hand dance music vinyl records. In 2013, Get Together moved outdoors to become the World's Fair,[17] featuring live music, DJ stages, and local street food vendors. The Soul Clap record fair, added in 2014, became an ongoing seasonal event in Cambridge.[18]
Annual compilations
Together released an annual compilation of tracks composed, mixed, and mastered by Boston-based musicians, including both individual tracks and a master mix of all tracks.[19]
In 2014, Together Boston partnered with Boston label Zakim Recordings to produce a vinyl edition of the compilation, with 6 of the tracks featured on a special-edition 12" release.[20]
Reception
In its first year, Metro Boston reported that "reaction is positive from the community and business groups involved."[21] In 2011, the Boston Globe reported that "with an increased focus on a slate of daytime panels, discussions, and technology demonstrations, the organizers want to engender a dialogue about music."[22]
In 2013, Together received a lengthy review from music magazine XLR8R: "Together remains a festival by Bostonians for Bostonians, a fitting labor of love for a city in need of as much love as it can get."[23] The Boston Globe said that "This year’s programming further emphasizes the art and technology aspects of Together’s larger mission."[24] The following year, the Globe said: "The focus of the week is not just music, but also the art and technology that makes Boston such a thriving, creative place to live at the moment."[25] The same year, Fact Magazine said "Together Boston is rapidly positioning itself as one of the United States’ best events for forward-thinking music."[26]
In 2014, before dropping the ceremonial "first beat" of the festival, new Boston Mayor Marty Walsh said that "Lineups like these garner national and international attention, which helps us strengthen Boston's reputation as a cultural destination."[8] International music magazine Resident Advisor gave the festival a 4.5 out of 5-star review in 2014. "Together showed what a dedicated community can accomplish even with factors like that stacked against it, and it made the city seem vibrant, fun, and hungry for good music."[27]
In November 2014, Together Boston was awarded "Best Festival in Boston" by The Boston Calendar.[28] The Boston Calendar organizers called the event "ahead of its time."
Previewing the festival, Resident Advisor called Together 2016 a global destination in their "Top 10 Music Festivals"[29] feature.
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