Last updated

Axwell @ TomorrowWorld 2013.jpg
Dimitri Vegas & Like Mike in TomorrowWorld 2013.jpg
Nicky Romero - TomorrowWorld 2013.jpg
W and W - Tomorrowworld 2013.jpg
Clockwise from top left:
Axwell, Dimitri Vegas & Like Mike, W&W, Nicky Romero at TomorrowWorld 2013
Genre EDM
Location(s) Chattahoochee Hills, Georgia
Years active2013–2015
Organised by ID&T
Website Official site

TomorrowWorld was an electronic music festival, held in the Atlanta metropolitan area within the town of Chattahoochee Hills, Georgia. Held from 2013 to 2015, the festival was a spinoff of the Belgian festival Tomorrowland. The festival was owned by LiveStyle, Inc. (formerly known as SFX Entertainment, Inc.) and organized and produced by EDM promoter ID&T, a wholly owned subsidiary of LiveStyle. In its inaugural year, TomorrowWorld received a nomination for Best Music Event at the International Dance Music Awards. [1] The festival did not return in 2016 due to the bankruptcy of SFX as well as the backlash event organizers received due to weather-related and logistical issues during the 2015 edition. [2]




"The Book of Wisdom", used as the Tomorrowland 2012 theme, was used again for TomorrowWorld 2013 ALESSO - TomorrowWorld 2013 Chattahoochee Hills, Atlanta Georgia USA (10290764414).jpg
"The Book of Wisdom", used as the Tomorrowland 2012 theme, was used again for TomorrowWorld 2013

In March 2013, ID&T and SFX Entertainment announced that it would start holding an American spin-off of Tomorrowland, known as TomorrowWorld. [3] The festival is held at Chattahoochee Hills, near Atlanta, Georgia. [4] The site was specifically chosen due to its resemblance to Boom, Belgium, where Tomorrowland is traditionally held. To symbolize TomorrowWorld as the "next chapter" of the Tomorrowland festival franchise, the inaugural edition would re-use the "Book of Wisdom" main stage design that was used for the previous Tomorrowland in 2012. [5]

Given TomorrowWorld was the first EDM event following two deaths at New York’s Electric Zoo Festival, ticket sales were slower than expected overall. Adding the unconventional location and a higher age restriction of 21, industry insiders feared a potential flop. Nevertheless, TomorrowWorld had a successful inaugural edition without incidents. [6] During the final week of September of that year, over 140,000 people gathered at Chattahoochee Hills, near Atlanta, Georgia to listen to the likes of Armin van Buuren, Tiësto, Hardwell and more than 300 other EDM artists performing on eight different stages. [7] Nearly 30,000 individuals stayed on site at the TomorrowWorld campground, known as Dreamville. [8]

One of the indoor stages at the festival SEVEN LIONS - OWSLA - TomorrowWorld 2013 (10291008373).jpg
One of the indoor stages at the festival


The second edition of TomorrowWorld happened on September 2014, and brought a larger crowd with 150,000 attendees. [9] An innovation was employing only cashless transactions, done by the same radio-frequency identification wristbands that served as entry tickets. [10]

The first two editions of Tomorrowworld were billed as a Chattahoochee Hills event, despite being held just outside the city limits. On April 1, 2015, the City of Chattahoochee Hills annexed 4,920 acres of land, including the property that hosts Tomorrowworld. This meant that the festival would then be held inside the Chattahoochee Hills city limits. In addition to annexing the Tomorrowworld property, the Chattahoochee Hills City Council also unanimously approved a land use permit allowing for the event to be held until 2025. Carl Bouckaert, the owner of the land where Tomorrowworld is held, asked the City Council to approve his land use permit as a part of the annexation petition. [11]


The third edition of TomorrowWorld was held on the weekend of September 25, 2015. The event was marred by inclement weather; rain showers resulted in muddy terrain at the festival grounds, and entrance roadways to the grounds becoming unusable. On Saturday, due to the road conditions, organizers restricted shuttle service for attendees travelling back to Atlanta; those who were not outright stranded without shelter at the grounds overnight were required to hike miles towards areas where taxicab and Uber drivers offered rides back to Atlanta at high prices. The following morning, festival organizers announced that the remainder of the festival would only be open to those who had camped on-site, and that refunds would be issued to those who were affected by the transport issues or had bought tickets for day 3. [12] [13]


The fate of the 2016 edition was left in question due to the February 2016 bankruptcy filing of SFX, as well as the weather issues experienced in 2015. [14] [15] On March 2, 2016, SFX officially announced that TomorrowWorld 2016 had been cancelled. [2] [16]

Edition's summary

201327, 28, 29 September140,000The Book of Wisdom
201426, 27, 28 September150,000The Arising of Life
201525, 26, 27 September150,000The Key to Happiness

Economic impact

A study commissioned by TomorrowWorld organizers concluded that the festival had an economic impact on the metro Atlanta area equivalent to the $70 million generated for the city during the 2013 NCAA Final Four. [17] Independent research firm Beacon Economics reported in its study that visiting attendees' direct expenditures added $28.7 million into the local economy across areas such as lodging, restaurants, sight-seeing, etc. An estimated $4.3 million in tax revenues went to state and local governments as a result of event-related spending for TomorrowWorld 2013. This would be the equivalent of hiring 80 full-time school teachers for one year at a salary of $53,000. Labor income for workers in metro Atlanta and the greater state of Georgia increased by $34 million thanks to the direct and indirect work needed to support the influx of people and increased business from the event. TomorrowWorld employed the equivalent of 749 annual full-time jobs.

The second edition was also a financial success. SFX's profits were $10 million higher compared to the first TomorrowWorld, [18] allowing the company to recover from net losses during the second quarter of 2014. [9]

Awards and nominations

2014 International Dance Music Awards Best Music EventNominated [19]

See also

Related Research Articles

Trance is a genre of electronic dance music that emerged from the British new-age music scene and the early 1990s German techno and hardcore scenes.

Ultra Music Festival (UMF) is an annual outdoor electronic music festival that takes place during March in Miami, Florida, United States. The festival was founded in 1999 by Russell Faibisch and Alex Omes and is named after the 1997 Depeche Mode album, Ultra.

Beatport is an American electronic music-oriented online music store owned by LiveStyle. The company is based in Denver, Los Angeles, and Berlin. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes.

Creamfields is an electronic dance music festival series founded and organised by British club promoter Cream, with its UK edition taking place on August Bank Holiday weekend, with a number of international editions held across various territories worldwide.

ID&T is a Dutch entertainment and medium enterprise that was founded in the early 1990s. Their event Mysteryland is named the oldest electronic festival in the Netherlands, with later events like Trance Energy and Sensation. It operates many of the largest electronic dance music events in the world, including Tomorrowland, the largest in the world with over 450,000 attending in 2016.

Electronic dance music (EDM), also known as dance music, club music, or simply dance, is a broad range of percussive electronic music genres made largely for nightclubs, raves, and festivals. It is generally produced for playback by DJs who create seamless selections of tracks, called a mix, by segueing from one recording to another. EDM producers also perform their music live in a concert or festival setting in what is sometimes called a live PA.

Electric Zoo Electronic music festival in Randalls Island, New York City

Electric Zoo is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries to four stages.

Tomorrowland (festival) Annual electronic dance music festival held in Boom, Belgium

Tomorrowland is a Belgian electronic dance music festival held in Boom, Flanders, Belgium. Tomorrowland was first held in 2005. It now stretches over two weekends and usually sells out in minutes.

Alesso Swedish DJ and producer

Alessandro Renato Rodolfo Lindblad, commonly known by his stage name Alesso, is a Swedish DJ and record producer.


Nathaniel "Nate" Rathbun, better known under his stage name Audien, is an American DJ, record producer and musician. He produces progressive house, trance, electro house, and trap music.

LiveStyle is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same name, which was sold to Clear Channel Communications and later spun-off in 2005 as Live Nation.

Life in Color was a United States-based EDM event company, best known for their "paint party" Life in Color concert tours. The company was founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz as Committee Entertainment and the concert tour Dayglow in 2006. Billed by its organizers as the "world's largest paint party", the tour features performances by electronic musicians, joined by artistic performers and the tour's signature spraying of the audience with paint throughout the show. The company changed to its current name shortly after it was acquired by Robert F. X. Sillerman's SFX Entertainment in late 2012, with the original founders remaining as partners.

Martin Garrix Dutch DJ and record producer

Martijn Gerard Garritsen, professionally known as Martin Garrix and under other pseudonyms such as Ytram and GRX, is a Dutch DJ and record producer. His most known singles are "Animals", "In the Name of Love", and "Scared to Be Lonely". He was ranked number one on DJ Mag's Top 100 DJs list for three consecutive years.

Dimitri Vegas & Like Mike Belgian DJ duo

Dimitri Vegas & Like Mike are a Greek/Belgian DJ duo composed of brothers Dimitri Thivaios and Michael Thivaios. They were ranked No. 1 in 2015 and 2019, and were ranked No. 2 in 2014, 2016, 2017, 2018 and 2020 on DJ Mag's Top 100 DJs list.

One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, "creators" displayed projects in various categories and crowdfunded from attendees. The event also offered opportunities for private investment in projects as well as speakers, music, and entertainment. The event launched in 2013.

Rock in Rio USA was a music festival held in Las Vegas, Nevada in 2015. A spin-off of Rio de Janeiro's Rock in Rio festival, it was held on two consecutive weekends in May 2015 at the Las Vegas Festival Grounds on the Las Vegas Strip. It shared a similar structure and format to its Brazilian counterpart, hosting at least 120 acts for its first and only edition, while its site was developed in cooperation with organizers. The event was a partnership with SFX Entertainment, the festival's Brazilian stakeholder IMX, MGM Resorts International, Yucaipa Companies, and Cirque du Soleil Entertainment Group.

Oliver Heldens Dutch DJ

Olivier J. L. Heldens is a Dutch DJ and electronic music producer from Rotterdam. He is regarded as a pioneer of the future house genre propelling it to international attention and chart successes including "Gecko (Overdrive)", "Last All Night (Koala)", "The Right Song", "Fire in My Soul" and "Turn Me On". He also produces bass house songs under the alias HI-LO, which comes from "Oli H" in reversed form, and runs the label Heldeep Records. Through February 2021, he is the 460th most streamed artist on Spotify, with over a billion cumulative streams.

Nervo (DJs) Australian musical sibling duo

Nervo are an Australian DJ duo comprising twin sisters Olivia and Miriam Nervo. After signing with Sony/ATV Music Publishing at 18 years of age, the sisters pursued careers as songwriting partners and in 2008 they signed with Fredrik Olsson and his Swedish music publishing company Razor Boy Music Publishing, which led to co-writing the Grammy Award-winning single, "When Love Takes Over", performed by David Guetta and Kelly Rowland.

Disco Donnie Presents is an American entertainment company founded by James "Disco Donnie" Estopinal Jr. which focuses primarily on electronic music events. Since their inception in 1994, the company has amassed over 7,000 live events, arena shows and outdoor festivals in over 100 markets around the world, including the North and South America.

The Shaky Beats Music Festival was an annual music festival that took place in Central Park in Atlanta, Georgia. The festival was inaugurated in 2016 and featured largely EDM acts such as Odesza, Major Lazer, Big Gigantic, Porter Robinson, and Carnage. On October 15, 2019, the organizers of the festival announced on their Facebook page that the festival will not be returning in 2020, and will be retired effective immediately. The festival's first iteration hosted a total of 33,000 people. The second Shaky Beats Music Festival ran from May 5–7, 2017 at Centennial Olympic Park and featured acts like The Chainsmokers, Kaskade, and GRiZ.


  1. "IDMA Nominees for the year 2013 presented in 2014". Winter Music Conference. Retrieved May 26, 2014.
  2. 1 2 "Organizers: No TomorrowWorld in 2016". Atlanta Journal-Constitution. Retrieved March 13, 2016.
  3. "SFX Purchases 75% Stake in ID&T, Announce U.S. Edition of Tomorrowland at Ultra". March 21, 2013. Retrieved August 21, 2014.
  4. "Tomorrow World Is Coming To Atlanta". Business Insider. June 4, 2013. Retrieved August 21, 2014.
  5. Walker, Andre (June 4, 2013). "TomorrowWorld Opens Its Book of Wisdom to Georgia Unfiltered for a Sneak Preview". Retrieved August 21, 2014.
  6. Mason, Kerri (September 30, 2013). "TomorrowWorld: With The Odds Stacked Against It, the Festival Delivers". Billboard. Retrieved August 21, 2014.
  7. Frampton, Will. "TomorrowWorld makes U.S. debut in metro Atlanta". Retrieved August 21, 2014.
  8. "TomorrowWorld Festival Review 2013". October 6, 2013. Retrieved August 21, 2014.
  9. 1 2 "SFX Revenue Nearly Doubles on Strength of Festival Season".
  10. Walker, Andre (March 4, 2015). "Chattahoochee Hills Annexes Tomorrowworld Property, Approves Permit for Festival Until 2025". Georgia Unfiltered. Retrieved June 17, 2015.
  11. "TomorrowWorld Investigations Underway After Weather, Transport Issues Strand Thousands". Billboard. Retrieved December 5, 2015.
  12. "How TomorrowWorld Became an Epic Disaster Of Near-Riots and Looming Lawsuits". Thump. Vice. Retrieved December 5, 2015.
  13. "TomorrowWorld's Future is Uncertain, Says Tomorrowland Spokesperson: Report". Billboard. Retrieved February 2, 2016.
  14. Sisario, Ben (February 2, 2016). "SFX Entertainment Declares Bankruptcy". The New York Times. Retrieved February 2, 2016.
  15. "TomorrowWorld 2016 cancelled". Atlanta Business Journal. Retrieved March 13, 2016.
  16. Walker, Andre (April 8, 2014). "First Edition of TomorrowWorld Festival Pumped $85.1 Million into Georgia's Economy". Retrieved August 21, 2014.
  17. "29th Annual International Dance Music Awards - Winter Music Conference 2014 - WMC 2014". Retrieved August 21, 2014.

Coordinates: 33°38′10″N84°42′27″W / 33.6361338°N 84.7075252°W / 33.6361338; -84.7075252