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Agency overview | |
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Preceding Agency |
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Superseding Agency |
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Jurisdiction | Queensland |
Headquarters | 515 St Pauls Terrace, Fortitude Valley |
Employees | 130 (2014–15) [1] : 31 |
Annual budget | A$119.34 million(2014–15) [1] : 33 |
Minister responsible |
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Agency executives |
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Parent department | Department of Innovation and Tourism Industry Development and the Commonwealth Games |
Website | teq |
Tourism and Events Queensland (TEQ) is the Queensland Government's lead marketing, experience development and major events agency, representing the state's tourism and events industries.
TEQ operates on a national and international level, looking at new and innovative ways to make the most out of emerging opportunities which benefit Queensland's tourism industry and economy.
The agency commenced life as the Queensland Tourist and Travel Corporation in 1978. It was set up by the government of Sir Joh Bjelke-Petersen on the recommendation of a government inquiry, headed by businessman Frank Moore (later Sir Frank). Moore was the first chair of the corporation 1978–90. [2]
Tourism and Events Queensland is located at 515 St Pauls Terrace, Fortitude Valley. The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) was created on 3 April 2012, following the state election.
DTESB, which also includes the Office of Small Business, leads whole-of-government tourism initiatives and recognises the essential role of partnerships with industry and government in tourism industry development.
The portfolio partners include: The Tourism Group of Tourism and Events Queensland, The Events Group of Tourism and Events Queensland and Gold Coast 2018 Commonwealth Games Corporation.
Tourism and Events Queensland collects statistics related to tourism in Queensland. Focus areas include source markets, destination markets and aviation. [3] The department has developed a Queensland tourism and travel advice website called 'Queensland'. Through the website, TEQ provides information and travel guides on Queensland's 13 regional tourism destinations:
The agency also periodically also releases reports based on studies on niche markets, for example, ecotourism, backpacking and Bed and breakfast markets. [5]
The agency was responsible for the successful promotion campaign for Hamilton Island that was dubbed the 'Best job in the world'. [6] The 2009 Unreal Deals campaign was the agency's most successful domestic retail campaign ever. [7] Other campaigns have targeted the Gold Coast, Sunshine Coast, tropical North Queensland and the Whitsundays. [7]
In 2019, Queensland Premier, Annastacia Palaszczuk, declared 2019 ‘The Year of Outback Tourism’ and announced a $3 million campaign to promote holiday destinations across the Queensland Outback. Additionally, a $10 million Queensland Outback Tourism Infrastructure Fund was announced to fund a range of ‘Outback Tourism’ projects, including luxury glamping and a glass-floored bridge crossing Cobbold Gorge in Queensland’s Gulf Savannah region. [8] In 2019, over 1 million visitors travelled to Regional Queensland. [9]
TEQ’s next campaign, ‘The Year of Indigenous Tourism’, was announced by the Queensland Premier in November 2019. [10] To support the 2020 campaign, the Queensland Government committed $10 million to create tourism jobs for Indigenous Queenslanders. An additional $200,000 was announced for a ‘Year of Indigenous Tourism Festivals and Events Fund’ to showcase Aboriginal and Torres Strait Islander Culture. The campaign was extended to 2021. [11] Tourism and Events Queensland’s most recent campaign, ‘Good to Go’, was launched during the COVID-19 pandemic to encourage domestic tourism. This campaign involved transport, accommodation, experiences and activity operators completing a ‘COVID Safe program’ to provide safe experiences for visitors. [12]
Tourism and Events Queensland has engaged in several key partnerships with the Queensland Government and the state’s tourism industry, including DestinationQ. This strategic partnership promotes ongoing engagement between the tourism industry and government with the aim of identifying and agreeing on key priorities to drive future Queensland tourism industry growth and jobs. A key aspect of the partnership is the annual DestinationQ Forum and Destination Success; a long-term 20-year plan for the Queensland tourism industry. [13]
Tourism and Events Queensland developed the ‘Queensland Asia Tourism Strategy 2016-2025’ to attract more Asian travellers to Queensland, meet the needs of visitors and promote the state’s local tourism operators and regional tourism organisations. China is now the largest and most valuable international visitor market for the state’s tourism industry, with 397,000 Chinese visitors spending almost $1.3 billion in Queensland in the year ending March 2020. [14]
The Outback is a remote, vast, sparsely populated area of Australia. The Outback is more remote than the bush. While often envisaged as being arid, the Outback regions extend from the northern to southern Australian coastlines and encompass a number of climatic zones, including tropical and monsoonal climates in northern areas, arid areas in the "red centre" and semi-arid and temperate climates in southerly regions. The total population is estimated at 607,000 people.
Queensland is a state in northeastern Australia, and is the second-largest and third-most populous of the Australian states. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south, respectively. To the east, Queensland is bordered by the Coral Sea and the Pacific Ocean; to the state’s north is the Torres Strait, separating the Australian mainland from Papua New Guinea, and the Gulf of Carpentaria to the north-west. With an area of 1,723,030 square kilometres (665,270 sq mi), Queensland is the world's sixth-largest subnational entity; it is larger than all but 16 countries. Due to its size, Queensland's geographical features and climates are diverse, and include tropical rainforests, rivers, coral reefs, mountain ranges and white sandy beaches in its tropical and sub-tropical coastal regions, as well as deserts and savanna in the semi-arid and desert climatic regions of its interior.
The Gold Coast, also known by its initials, GC, is a coastal city and region in the state of Queensland, Australia, located approximately 66 kilometres (41 mi) south-southeast of the centre of the state capital, Brisbane. It is Queensland's second-largest city after Brisbane, as well as Australia's sixth-largest city and the most populous non-capital city, with a population over 600,000. The city's central business district is located roughly in the centre of the Gold Coast in the suburb of Southport. The urban area of the Gold Coast is concentrated along the coast, sprawling almost 60 kilometres, joining up with the Greater Brisbane metropolitan region to the north and to the state border with New South Wales to the south. Nicknames of the city include the ‘Glitter Strip’ and the ‘Goldy’. The demonym of a Gold Coast resident is Gold Coaster.
Brisbane is the capital and largest city of the state of Queensland and the third-most populous city in Australia and Oceania, with a population over 2.7 million. Brisbane lies at the centre of South East Queensland, an urban agglomeration with a population of approximately 4 million which includes several other regional centres and cities. The central business district is situated within a peninsula of the Brisbane River about 15 km (9 mi) from its mouth at Moreton Bay. Brisbane is located in the hilly floodplain of the Brisbane River Valley between Moreton Island and the Taylor and D'Aguilar mountain ranges. It sprawls across several local government areas, most centrally the City of Brisbane. The demonym of Brisbane is Brisbanite.
Tourism in Australia is an important part of the Australian economy, and comprises domestic and international visitors. Australia is the fortieth most visited country in the world according to the World Tourism Organization. In the financial year 2018/19, tourism was Australia's fourth-largest export and over the previous decade was growing faster than national GDP growth. At the time it represented 3.1% of Australia's GDP contributing A$60.8 billion to the national economy.
Bowen is a coastal town and locality in the Whitsunday Region, Queensland, Australia. In the 2021 census, the locality of Bowen had a population of 11,205 people.
Tourism in New Zealand comprised an important sector of the national economy – tourism directly contributed NZ$16.2 billion of the country's GDP in the year ended March 2019. As of 2016 tourism supported 188,000 full-time-equivalent jobs. The flow-on effects of tourism indirectly contributed a further 4.3% of GDP. Despite the country's geographical isolation, spending by international tourists accounted for 17.1% of New Zealand's export earnings. International and domestic tourism contributed, in total, NZ$34 billion to New Zealand's economy every year as of 2017.
The Sunshine Coast is a peri-urban region in South East Queensland, Australia. In 1967, it was defined as "the area contained in the [former] Shires of Landsborough, Maroochy and Noosa, but excluding Bribie Island". Located 100 km (62 mi) north of the centre of Brisbane in South East Queensland, on the Coral Sea coastline, its urban area spans approximately 60 km (37 mi) of coastline and hinterland from Pelican Waters to Tewantin.
Skytrans is an Australian airline and air charter business based in Cairns, Rockhampton, and Townsville, in Queensland. The airline operates RPT, charter, and ACMI services in Cairns, Horn Island, Brisbane, Rockhampton, and Townsville.
The Whitsunday Islands are 74 continental islands of various sizes off the central coast of Queensland, Australia, 900 kilometres north of Brisbane. The northernmost of the islands are off the coast by the town of Bowen, while the southernmost islands are off the coast by Proserpine. The island group is centred on Whitsunday Island, while the commercial centre is Hamilton Island. The traditional owners of the area are the Ngaro people and the Gia people, whose Juru people has the only legally recognised native title in the Whitsunday Region.
The Spirit of the Outback is a long-distance passenger rail service in Queensland, Australia, operated by Queensland Rail's Traveltrain division.
Anna Maria Bligh is an Australian lobbyist and former politician who served as the 37th Premier of Queensland, in office from 2007 to 2012 as leader of the Queensland Labor Party. She was the first woman to hold either position. In 2017, she was appointed CEO of the Australian Banking Association.
Whitsunday Island is the largest island in the Whitsunday group of islands located off the coast of Central Queensland, Australia.
The history of Queensland encompasses both a long Aboriginal Australian presence as well as the more recent periods of European colonisation and as a state of Australia. Before being charted and claimed for the Kingdom of Great Britain by Lieutenant James Cook in 1770, the coast of north-eastern Australia was explored by Dutch and French navigators. Queensland separated from the Colony of New South Wales as a self-governing Crown colony in 1859. In 1901 it became one of the six founding states of Australia.
The Regions of Queensland refer to the geographic areas of the Australian state of Queensland. Due to its large size and decentralised population, the state is often divided into regions for statistical and administrative purposes. Each region varies somewhat in terms of its economy, population, climate, geography, flora and fauna. Cultural and official perceptions and definitions of the various regions differ somewhat depending on the government agency or popular group by which they are being applied.
The Shire of Bowen was a local government area in the North Queensland region of Queensland, Australia. The shire, administered from the town of Bowen, covered an area of 21,184.4 square kilometres (8,179.3 sq mi), and existed as a local government entity from 1879 until 2008, when it amalgamated with the Shire of Whitsunday to form the Whitsunday Region.
The economy of Queensland is the third largest economy within Australia. Queensland generated 19.5% of Australia's gross domestic product in the 2008-09 financial year. The economy is primarily built upon mining, agriculture, tourism and financial services. Queensland's main exports are coal, metals, meat and sugar.
Hamilton Island is an island of the Whitsunday Islands in Queensland, Australia. It is approximately 887 kilometres (551 mi) north of Brisbane and 512 kilometres (318 mi) south of Cairns.
Tourism is one of the major industries in the Great Barrier Reef region. Approximately 2.19 million people visit the Great Barrier Reef each year. According to the WWF, tourism of the area contributes $5.89 billion a year to the Australian economy, and employs approximately 69,000 people. Ove Hoegh-Guldberg sees the key competitive advantage of the Great Barrier Reef as opposed to other, closer, reef tourism destinations is the region's reputation as being "the most pristine coral reef on the planet". The GBRMPA states that careful management, which includes permits for camping and all commercial marine tourism within the Great Barrier Reef Marine Park, seeks to ensure that tourists have minimal impact on the reef. However, rising incidences of widespread coral bleaching, coastal development, and tourism impacts have taken a toll the biodiversity of the reef.
The 2020 Queensland state election was held on 31 October to elect all 93 members to the 57th Legislative Assembly of Queensland. The Labor Party was returned to government for a third-term, led by incumbent premier Annastacia Palaszczuk. With 47 seats needed to form a majority government, Labor won 52 seats, including all but five in Brisbane, while the Liberal National Party won 34 seats and formed opposition. On the crossbench, Katter's Australian Party retained its 3 seats, the Queensland Greens picked up South Brisbane for a total of 2, Pauline Hanson's One Nation retained Mirani and independent Sandy Bolton retained her seat of Noosa.