Company type | Trade association |
---|---|
Industry | Toy industry |
Founded | 1950 |
Headquarters | , United Kingdom |
Key people | Alan Simpson, Chairman |
Website | toyretailersassociation.co.uk |
The Toy Retailers Association (formerly British Association of Toy Retailers) is a trade association that represents its members in the UK & Ireland. It promotes the role of the toy retailer and the value of toys to the consumer. It represents about 75% of the toy trade. [1] The directorate is based remotely in Bodmin, Cornwall.
The Toy Retailers Association (TRA) was first established as the National Association of Toy Retailers in 1950 and changed its name first to the British Association of Toy Retailers (BATR) and then the Toy Retailers Association in 2005. [2] It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK.
The association organises DreamToys, where the top 12 and top 72 toys for Christmas are chosen every November. The press-only event used to be held at St Mary's Church in Marylebone, London. [3] The TRA also organises the Toy of the Year Awards, an event where the Toy of the Year award and other prizes are presented, including Toy Shop of the Year, Supplier of the Year and Multiple Retailer of the Year. The event is held on the first night of the UK Toy Fair at Olympia, London, each year in January.
The Toy of the Year awards began in 1965 and are presented annually at an awarding dinner held during the British International Toy Fair at Olympia in January. The criteria are that the toy must have been very popular in the past year and excited interest among customers and retailers in the toy market.
Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and accessories, Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since 1984, including video games, animated films, television/web series, and a live-action film.
Lego Duplo is a core product range of the construction toy Lego by The Lego Group, designed for children from 1+1⁄2 to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in each of their three dimensions, making them easier to handle and less likely to be swallowed and choked on by younger children. Despite their size, they are still compatible with traditional Lego bricks.
Tracy Island is the secret headquarters of the International Rescue organisation in the 1960s British Supermarionation television series Thunderbirds and its adaptations. In the original series, the heavily camouflaged island is located in the South Pacific Ocean and is home to the Tracy family, scientists Brains and Tin-Tin, and housekeeper Kyrano. The name "Tracy Island" originates in Thunderbirds comic strips and other tie-ins; within the series, the characters simply refer to it as International Rescue's "base".
Torus Games was an Australian video game developer founded in 1994 by Bill McIntosh. The company is located in Bayswater, Victoria. Its managing director is Bill McIntosh. The company being a family business. Torus has developed over 145 titles. The company is most known for family action/adventure games, based on well-known licenses.
Tomy Company, Ltd. is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.
Sylvanian Families is a line of collectible anthropomorphic animal figurines made of flocked plastic. They were created by the Japanese gaming company Epoch in 1985 and distributed worldwide by a number of companies.
MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High, as well as toys targeted at boys such as Scan2Go. MGA also owns Little Tikes and animation studio MGA Studios.
Lego Harry Potter is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling. It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books. The first sets appeared in 2001, to coincide with the release of the first film, Harry Potter and the Philosopher's Stone. Subsequent sets were released alongside the new films, until Harry Potter and the Order of the Phoenix. The line then went dormant for three years, with sets being released in 2010 and 2011. In 2018, it was announced that more sets based on the Harry Potter franchise would be released, including new sets based on Fantastic Beasts and Where to Find Them and its sequel, Fantastic Beasts: The Crimes of Grindelwald.
Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services, airport, train, construction, and civilian services. It evolved from LEGOLAND Town as one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005.
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition, Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. There were further relaunches in 2016 by Tesco and in 2021 by Kid Kreations. There is a 60th anniversary Sindy doll which was launched at the end of 2023 to celebrate 60 years of Sindy.
Vivid Imaginations is a British toy manufacturer, distributor and wholesale company, based in Guildford, Surrey.
Lego Friends is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was rebooted and relaunched in January 2023 to focus on a more diverse cast of characters, the main cast now consisting of Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.
Barbie Dreamhouse Adventures, Barbie: Dreamhouse Adventures or just Dreamhouse Adventures, is an animated adventure comedy children's television series released between 3 May 2018 and 12 April 2020 on Netflix in the United States, while it premiered on YTV in Canada on 22 June 2018.
The Toys That Made Us is an American documentary television series created by Brian Volk-Weiss. The first four episodes of the series began streaming on Netflix on December 22, 2017, and the next four were released on May 25, 2018. The eight-episode documentary series, as it was originally touted, focuses on the history of important toy lines. The first four episodes focus on the Star Wars, He-Man, Barbie, and G.I. Joe toy lines with subsequent episodes featuring LEGO, Transformers, Hello Kitty, and Star Trek, which aired on May 25, 2018. On July 19, 2018, it was announced at San Diego Comic-Con that the show had been picked up for a third season, with episodes featuring Power Rangers, professional wrestling, My Little Pony, and Teenage Mutant Ninja Turtles, and was released to Netflix on November 15, 2019.
Pop is a Pakistani children's free-to-air television network in Pakistan under license by the British channel with the same name. The channel was launched on 3 June 2018. The channel dubs its animated series in the Urdu language. It is available on Paksat-1R and Apstar 7 in HD.