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Formerly |
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Company type | Limited company |
Industry | Retail |
Founded | 1981 |
Headquarters | Amersham, England |
Number of locations | 170+ [2] |
Key people |
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Brands | |
Parent | TEAL Group Holdings |
Website | thetoyshop |
The Entertainer (Amersham) Limited, trading as The Entertainer, is the UK's largest independent toy retailer, which operates more than 170 stores in the United Kingdom. The company was founded by the husband and wife team Catherine and Gary Grant in 1981, when Gary purchased a local toy shop in Amersham, Buckinghamshire, England.
The Entertainer is part of TEAL Group Holdings, [3] a family of brands which also includes Addo Play and Early Learning Centre.
The Entertainer was founded when Gary Grant took over The Pram and Toy Bar located in Amersham, in 1981. Grant's wife Catherine came up with the name The Entertainer. In 1985, they purchased their second shop, located in Beaconsfield. In April 1991, ten years after the acquisition of the toy shop in Amersham, the chain opened its third shop in Slough, although this has since closed.[ citation needed ] The company then underwent massive expansion and, by 2001, the chain had opened its 25th shop, located in the Victoria Centre in Nottingham.[ citation needed ] As of 2020, The Entertainer now also has nearly 100 concessions within Matalan under the branding name Totally Toys.
In February 2019, The Entertainer purchased Early Learning Centre, with 520 international franchise outlets. [4]
Branches of The Entertainer opened before around 2002 generally have signage bearing the name "The Entertainer", often alongside the legend "[location]'s Toy Shop" (e.g., "Amersham's Toy Shop"). Stores from this period characteristically had a "shopping aisle" format.
In about 2003, a new store format was devised in an effort to modernise the chain, even though Grant was initially reluctant at the time of the opening of the new flagship store in the Bull Ring in Birmingham. The company's primary colour was changed from red to blue, though he wanted black. With the company's name now inscribed in the font VAG Rounded. Stores now have a more complex layout with false protruding walls and curved shelving gondolas. New stores often have the company's new slogan "Mad About Toys" inscribed on the store's fascia.
The Entertainer stores do not open on Sundays. [5]
A convenience store, bodega, convenience shop, corner store or corner shop is a small retail store that stocks a range of everyday items such as tea, coffee, groceries, fruits, vegetables, snacks, confectionery, soft drinks, ice creams, tobacco products, lottery tickets, over-the-counter drugs, toiletries, newspapers and magazines. In some jurisdictions, convenience stores are licensed to sell alcoholic drinks, although many jurisdictions limit such beverages to those with relatively low alcohol content, like beer and wine. The stores may also offer money order and wire transfer services, along with the use of a fax machine or photocopier for a small per-copy cost. Some also sell tickets or recharge smart cards, e.g. OPUS cards in Montreal or include a small deli. They differ from general stores and village shops in that they are not in a rural location and are used as a convenient supplement to larger stores.
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The Early Learning Centre (ELC) is a British retailer that sells toys aimed at younger children. It is part of The Entertainer. It was a subsidiary of Mothercare until 2019.
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