Toytown is the name given to a series of radio plays written by S.G. Hulme Beaman and broadcast by the BBC from 1929 to 1932, 28 of which regularly repeated on Children's Hour [1] until 1964, by which point it had expanded into a media franchise.
Although he was not the main character of the original works, Larry the Lamb became the main character, together with his clever sidekick, Dennis the Dachshund. Each story involves Ernest the Policeman, the disgruntled Mr Growser the Grocer [2] and the Mayor.
Toytown was perhaps the most famous children's series at its peak. [3] It consistently headed the votes for Request Week on Children's Hour for twenty-five years, [4] was believed to be more recognisable than Alice in Wonderland [5] and was seen in over two dozen territories around the world. [4]
Around 1928, S. G. Hulme Beaman, originally an actor, began to create wooden toys in light of Germany losing its grip on the industry. These became popular with the children of his local area of Golders Green, and in 1928 he published the book Tales of Toytown, based on them. May Jenkin, who was "Aunt Elizabeth" for Children's Hour , came across the book and arranged for its six stories to be adapted for radio. The plays were successful, with Jenkin writing to Hulme Beaman demanding more, [4] who would formulate them using his original wooden toys. [6]
Although Larry the Lamb did feature in the original stories, he was not the main character. This changed when Derek McCulloch, who narrated the series and voiced him all the way until the end of its run, asked Hulme Beaman to give Larry a bigger role.
Inspired by Walt Disney’s early cartoons, Hulme Beaman experimented with marionettes and animation with Pathé, adapting his radio play The Arkville Dragon for this medium. [4] Sadly, Hulme Beaman died that same year of pneumonia, [6] however, as the BBC believed the best tribute would be to continue it, [7] his plays continued to be remounted until 1964, when Children’s Hour ended. [8]
Hulme Beaman's friend Hendrik Baker worked to keep Toytown popular, with a stage adaptation of The Cruise of the Toytown Belle and vinyl records by EMI. [4] In 1962 he founded Larry the Lamb Ltd. to handle the television rights to the plays; producing two cartoon films with Halas and Batchelor (The Showing Up of Larry the Lamb and The Tale of the Magician) [3] before authorising a musical stage play by David Wood [9] and then a stop-motion series networked by Thames Television on ITV [4] and repeated until 1984.
In addition, from 1956 to 1958 Gordon Murray adapted eighteen of the 30 original plays in puppet form, deciding to use rod puppets to emulate Hulme Beaman's original models. [10]
Following Hendrik's death in 1991, Larry the Lamb Limited was dissolved, with his family doubting whether they still owned copyright for the series. [3]
The first radio performances were as follows:
The Noddy stories, written from 1949 to 1963 for children by author Enid Blyton, take place in a location called Toyland, which in some media is misnamed as Toytown.