A tradwife (a neologism for traditional wife or traditional housewife ) [1] [2] [3] is a woman who believes in and practices traditional gender roles and marriages. Some may choose to take a homemaking role within their marriage, [2] and others leave their careers to focus on meeting their family's needs in the home. [2] [4]
The traditional housewife aesthetic has since spread throughout the Internet in part through social media featuring women extolling the virtues of behaving as the ideal woman. [5] [6]
The tradwife subculture is based on advocating for traditional values, and, in particular, a 'traditional' view of wives as mothers and homemakers. [7] [8]
Tradwives are diverse demographically, and may have a variety of cultural inspirations. [9] Influences on trend range from 1950s-era American culture, Christian religious values, conservative politics, choice feminism, and neopaganism. [7] [10] [9]
The aesthetic tends to be soft, gauzy, or otherwise feminine. [7]
One key aspect of appearing to be a tradwife is reclaiming – or at least appearing to reclaim – some leisure time, as women, and especially mothers, [9] who earn an income often have a double burden. [11] [12]
The tradwife aesthetic tends to glamorize a retro aesthetic from white suburbia in the 1950s. [9] She may wear a dress, an apron, and high heels. [6] Her house may be decorated in trendy pastel colors. [6] The tradwife aesthetic has a significant influence on home decorating. [7]
Others may prefer a back to nature appearance. [7]
Key to the tradwife identity is being a stay-at-home wife or a stay-at-home mother and the various activities involved in managing the household such as cooking, cleaning, managing laundry, and tending to vegetables. [7] Additionally, special attention is paid to the importance of raising children. [12]
A report in America magazine, a Catholic publication, has also reported that some Catholic tradwives have adopted the practice of wearing veils at mass, a practice embraced by some Catholic women as a means of reverence and empowerment. [13]
One suggested reason for the criticism of tradwives is that they are reviled for appearing to truly live out an idealized home life in practice, when most social media users only achieve the superficial appearance, e.g., through a decision to wear a retro dress or to buy a trendy kitchen item. [6]
Some women who identify as tradwives prefer a division of labor wherein their husband manages family finances more broadly while they focus on managing food and household consumables. [14] [15] A high-profile example of this is Canadian Cynthia Loewen, a former Miss Earth Canada, who abandoned plans to pursue a medical degree in order to be a full-time housewife. [16] She stated that she finds fulfillment from the arrangement of her husband as the breadwinner and her in charge of the home, and that she is "more happy as a result". [16]
However, many of the tradwife internet celebrities earn an income outside the home, in addition to running their influencer businesses on social media. [6] For example, Hannah Neeleman runs food-related businesses with her husband, and Nara Smith is a professional model. [6]
Commentators have noted that "there is more class than racial diversity in tradwifery, though the content is not as white as one might assume". [9]
A growing number of Black women are embracing the concept of traditional marriage, not explicitly using the tradwife neologism, but instead framing their identity within a "submissive" or "Biblical" marriage. These Black women claim that "traditional marriage is the key to liberation from being overworked, economic insecurity, and the stress of trying to survive in a world hostile to our survival and existence". [17] This perspective has been criticized as lacking awareness of broader structural and social issues in American-style capitalism. [17]
Critics often stipulate that tradwives embody what has been described as "toxic femininity", or internalized sexism. [18] [19] [20] [21] Critics claim this is a tactic used by male alt-right adherents to recruit more women to far-right causes. [5]
Despite the link to extreme right-wing ideologies, not all tradwives endorse extreme ideas and ideology is not an integral part of the subculture. [7] Prominent British tradwife influencer Alena Pettitt posted on social media in 2020 that she was "dumbfounded" by the media's "smear campaign" against tradwives, arguing they were all being unfairly linked to extremism. [7]
Charles Sturt University academic Kristy Campion, who studies extremism, has researched tradwives and says that people should avoid "denouncing all tradwives as far-right extremists, holding them accountable for views they may not hold and demonising what is, for many women, an extremely personal choice". [7]
Seyward Darby discussed the tradwife aesthetic in her 2020 book, Sisters in Hate: American Women and White Extremism, and shared interviews with women who call themselves traditional. [22] She found that some women in the movement espoused tenets of the American political far right, including white supremacy, antisemitism, populism, and other ultraconservative beliefs. [22] Other researchers have identified a wide range of political views among tradwives which, while primarily conservative, range from the moderate to the extreme. [10]
The tradwife culture has a complicated relationship with feminism, being at times criticized or supported by feminists. Some who follow the tradwife aesthetic suggest that it is a rejection of feminism in favor of a return to simpler times and family systems. [2]
The tradwife movement is a social media-based subculture. [23] Multiple platforms, notably TikTok, Instagram, and YouTube, are used to commodify and spread the conservative ideologies underpinning the movement. [23] Platforms such as Reddit and 4chan are also used to promote traditional relationships, namely between a man and a woman. [23] [24] Influencer marketing strategies, the showcasing of private lives, and contemporary social media use promote the commercialisation of traditional heteronormativity and gendered relationships. [23]
According to algorithmic research conducted by Media Matters, the tradwife audience is likely also viewing conspiracy theory videos, as recommendations for conspiracy videos increase concordant with tradwife viewership. [25]
The rising success of contemporary tradwives is driven by clever and active use of social media and persistent positioning as online influencers. Videos such as 'a day in my life' showcasing activities such as cooking from scratch, cleaning, caring for children, packing the lunches of their working husbands advocate for gender roles wherein the man holds social and political power, and women for the most part are confined to the home as a wife and mother. [26]
Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism holds the position that modern societies are patriarchal—they prioritize the male point of view—and that women are treated unjustly in these societies. Efforts to change this include fighting against gender stereotypes and improving educational, professional, and interpersonal opportunities and outcomes for women.
The Culture of Domesticity or Cult of True Womanhood[a] is a term used by historians to describe what they consider to have been a prevailing value system among the upper and middle classes during the 19th century in the United States. This value system emphasized new ideas of femininity, the woman's role within the home and the dynamics of work and family. "True women", according to this idea, were supposed to possess four cardinal virtues: piety, purity, domesticity, and submissiveness. The idea revolved around the woman being the center of the family; she was considered "the light of the home".
The New Woman was a feminist ideal that emerged in the late 19th century and had a profound influence well into the 20th century. In 1894, writer Sarah Grand (1854–1943) used the term "new woman" in an influential article to refer to independent women seeking radical change. In response the English writer Ouida used the term as the title of a follow-up article. The term was further popularized by British-American writer Henry James, who used it to describe the growth in the number of feminist, educated, independent career women in Europe and the United States. The New Woman pushed the limits set by a male-dominated society. Independence was not simply a matter of the mind; it also involved physical changes in activity and dress, as activities such as bicycling expanded women's ability to engage with a broader, more active world.
Liberal feminism, also called mainstream feminism, is a main branch of feminism defined by its focus on achieving gender equality through political and legal reform within the framework of liberal democracy and informed by a human rights perspective. It is often considered culturally progressive and economically center-right to center-left. As the oldest of the "Big Three" schools of feminist thought, liberal feminism has its roots in 19th century first-wave feminism seeking recognition of women as equal citizens, focusing particularly on women's suffrage and access to education, the effort associated with 19th century liberalism and progressivism. Liberal feminism "works within the structure of mainstream society to integrate women into that structure." Liberal feminism places great emphasis on the public world, especially laws, political institutions, education and working life, and considers the denial of equal legal and political rights as the main obstacle to equality. As such liberal feminists have worked to bring women into the political mainstream. Liberal feminism is inclusive and socially progressive, while broadly supporting existing institutions of power in liberal democratic societies, and is associated with centrism and reformism. Liberal feminism tends to be adopted by white middle-class women who do not disagree with the current social structure; Zhang and Rios found that liberal feminism with its focus on equality is viewed as the dominant and "default" form of feminism. Liberal feminism actively supports men's involvement in feminism and both women and men have always been active participants in the movement; progressive men had an important role alongside women in the struggle for equal political rights since the movement was launched in the 19th century.
The Stepford Wives is a 1972 satirical "feminist horror" novel by Ira Levin. The story concerns Joanna Eberhart, a talented photographer, wife, and young mother who suspects that something in the town of Stepford is changing the wives from free-thinking, intelligent women into compliant wives dedicated solely to homemaking. As her friends slowly transform, Joanna realizes the horrific truth.
A housewife is a woman whose role is running or managing her family's home—housekeeping, which may include caring for her children; cleaning and maintaining the home; making, buying and/or mending clothes for the family; buying, cooking, and storing food for the family; buying goods that the family needs for everyday life; partially or solely managing the family budget—and who is not employed outside the home. The male equivalent is the househusband.
Equality feminism is a subset of the overall feminism movement and more specifically of the liberal feminist tradition that focuses on the basic similarities between men and women, and whose ultimate goal is the equality of both genders in all domains. This includes economic and political equality, equal access within the workplace, freedom from oppressive gender stereotyping, and an androgynous worldview.
Socialist feminism rose in the 1960s and 1970s as an offshoot of the feminist movement and New Left that focuses upon the interconnectivity of the patriarchy and capitalism. However, the ways in which women's private, domestic, and public roles in society has been conceptualized, or thought about, can be traced back to Mary Wollstonecraft's A Vindication of the Rights of Woman (1792) and William Thompson's utopian socialist work in the 1800s. Ideas about overcoming the patriarchy by coming together in female groups to talk about personal problems stem from Carol Hanisch. This was done in an essay in 1969 which later coined the term 'the personal is political.' This was also the time that second wave feminism started to surface which is really when socialist feminism kicked off. Socialist feminists argue that liberation can only be achieved by working to end both the economic and cultural sources of women's oppression.
The Stepford Wives is a 1975 American satirical psychological thriller film directed by Bryan Forbes. It was written by William Goldman, who based his screenplay on Ira Levin's 1972 novel of the same name. The film stars Katharine Ross as a woman who relocates with her husband and children from New York City to the Connecticut community of Stepford, where she comes to find that the women live lives of unwavering subservience to their husbands.
Antifeminism, also spelled anti-feminism, is opposition to feminism. In the late 19th century and early 20th century, antifeminists opposed particular policy proposals for women's rights, such as the right to vote, educational opportunities, property rights, and access to birth control. In the mid and late 20th century, antifeminists often opposed the abortion-rights movement.
Feminism is aimed at defining, establishing, and defending a state of equal political, economic, cultural, and social rights for women. It has had a massive influence on American politics. Feminism in the United States is often divided chronologically into first-wave, second-wave, third-wave, and fourth-wave feminism.
The feminist movement in Norway has made significant progress in reforming laws and social customs in the nation, advancing the rights of the women of Norway.
Who Stole Feminism? How Women Have Betrayed Women is a 1994 book about American feminism by Christina Hoff Sommers, a writer who was at that time a philosophy professor at Clark University. Sommers argues that there is a split between equity feminism and what she terms "gender feminism". Sommers contends that equity feminists seek equal legal rights for women and men, while gender feminists seek to counteract historical inequalities based on gender. Sommers argues that gender feminists have made false claims about issues such as anorexia and domestic battery and exerted a harmful influence on American college campuses. Who Stole Feminism? received wide attention for its attack on American feminism, and it was given highly polarized reviews divided between conservative and liberal commentators. Some reviewers praised the book, while others found it flawed.
Internalized sexism is a form of sexist behavior and attitudes enacted by women toward themselves or other women and girls. Internalized sexism is a form of internalized oppression, which "consists of oppressive practices that continue to make the rounds even when members of the oppressor group are not present." Internalized sexism can have a range of effects on women and girls such as problems with mental health and body image. Modes of internalization of sexism include early childhood inculturation and consumption of media, especially of celebrity and entertainment news.
The feminist movement, also known as the women's movement, refers to a series of social movements and political campaigns for radical and liberal reforms on women's issues created by inequality between men and women. Such issues are women's liberation, reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, sexual harassment, and sexual violence. The movement's priorities have expanded since its beginning in the 1800s, and vary among nations and communities. Priorities range from opposition to female genital mutilation in one country, to opposition to the glass ceiling in another.
The manosphere is a diverse collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists (MRAs), incels, Men Going Their Own Way (MGTOW), pick-up artists (PUA), and fathers' rights groups. While the specifics of each group's beliefs sometimes conflict, they are generally united in the belief that society is biased against men due to the influence of feminism, and that feminists promote misandry, or hatred of men. Acceptance of these ideas is described as "taking the red pill", a metaphor borrowed from the film The Matrix.
The socio-political movements and ideologies of feminism have found expression in various media. These media include newspaper, literature, radio, television, social media, film, and video games. They have been essential to the success of many feminist movements.
In feminist theory, the male gaze is the act of depicting women and the world in the visual arts and in literature from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer. The concept was first articulated by British feminist film theorist Laura Mulvey in her 1975 essay, Visual Pleasure and Narrative Cinema. Mulvey's theory draws on historical precedents, such as the depiction of women in European oil paintings from the Renaissance period, where the female form was often idealized and presented from a voyeuristic male perspective. Art historian John Berger, in his work Ways of Seeing (1972), highlighted how traditional Western art positioned women as subjects of male viewers’ gazes, reinforcing a patriarchal visual narrative.
Incel is a term associated with an online subculture of people who define themselves as unable to find a romantic or sexual partner despite desiring one, and blame, objectify and denigrate women and girls as a result. The movement is strongly linked to misogyny. Originally coined as "invcel" around 1997 by a queer Canadian female student known as Alana, the spelling had shifted to "incel" by 1999, and the term later rose to prominence in the 2010s, following the influence of misogynistic terrorists Elliot Rodger and Alek Minassian.
The alt-right pipeline is a proposed conceptual model regarding internet radicalization toward the alt-right movement. It describes a phenomenon in which consuming provocative right-wing political content, such as antifeminist or anti-SJW ideas, gradually increases exposure to the alt-right or similar far-right politics. It posits that this interaction takes place due to the interconnected nature of political commentators and online communities, allowing members of one audience or community to discover more extreme groups. This process is most commonly associated with and has been documented on the video platform YouTube, and is largely faceted by the method in which algorithms on various social media platforms function through the process recommending content that is similar to what users engage with, but can quickly lead users down rabbit-holes. The effects of YouTube's algorithmic bias in radicalizing users has been replicated by one study, although two other studies found little or no evidence of a radicalization process.
... growing movement of women who promote ultra-traditional gender roles ... images of cooked dinners and freshly-baked cakes with captions ... A woman's place is in the home ... Trying to be a man is a waste of a woman ... particularly controversial because of its associations with the far right....
...Enter the tradwives. Over the past few years, dozens of YouTube and social media accounts have sprung up showcasing soft-spoken young white women who extol the virtues of staying at home, submitting to male leadership and bearing lots of children — being "traditional wives." ...
Why women who dress up as 1950s homemakers are driving the internet insane.
...Then came the tradwives, who veil with a vengeance. These young Catholic women are highly active on social media, and they gleefully tout their physical beauty as a poke in the eye of feminism. ... a woman's job to please her man with a fit body, on point makeup and lustrous hair that gleams as brightly as the lacy veil that covers it....
...A 'tradwife' (short for traditional wife) is a 21st century woman who has decided to embrace super traditional, conventional gender roles, by 'submitting' to their husband and not working, staying at home to do the typical household chores, and care for the children.... considering it actually has origins in far-right circles, predominantly in the US....
...She added that she felt alienated growing up in the 90s, where attitudes to male and female roles were becoming more liberal, saying: "The culture at the time was anything but what I enjoyed and it definitely made me feel like an outsider. "It was all kind of, let's fight the boys and go out and be independent and break glass ceilings. But I just felt like I was born to be a mother and a wife. "What I really related to where the old shows of the 1950s and 60s."...
....A woman who trained to be a doctor has revealed why she chucked it all in to become a homemaker. Former Miss Canada, Cynthia Loewen, had been set for a high-flying career in medicine but just a few years ago she decided to leave it all behind....
...But this isn't actually about fighting the system: this is about women fighting against their own insecurities about their lives. ... it is very much part of the "alt-right" movement.