Trunki

Last updated

Trunki is a brand of ride-on/carry-on hand luggage for children, designed by Rob Law. The product became well-known after featuring on the UK television series Dragons' Den in 2006.

Contents

Trunki has won more than a hundred product and design awards, including several from Design Week , Progressive Preschool, Mother and Baby Magazine, D & AD, children's retailer Right Start, Practical Parenting magazine and the Nick Jr. television channel.

History

Magmatic, the company that manufactures the Trunki range, was formed on 5 May 2006.

Inventor Rob Law MBE came to public attention in 2006 following an appearance on BBC2's Dragons' Den programme in which panellist, Theo Paphitis, tugged and broke the strap of a sample Trunki. Dragon Richard Farleigh then expressed interest in £100,000 for 50% of the company, a suggestion which Law rejected.

In 2016 Trunki celebrated its 10th anniversary - Magmatic has sold more than 3,000,000 Trunki suitcases, in over 100 countries worldwide, through retailers including John Lewis, Argos, Harrods, Tesco and Next since May 2006.

A Trunki Suitcase Trunki 1.jpg
A Trunki Suitcase

More than 500 articles have appeared about the Trunki in the British media and several television programmes have since featured Rob Law, including Working Lunch , Beat the Boss , This Morning and GMTV . In June 2011 the Trunki BoostApak was featured on BBC 1's The Apprentice . It was taken to France for contestants to see and broke the record for boardroom orders with an order of €214,000. Following this, sales of the Trunki BoostApak quadrupled.

On 30 August 2008, Duncan Bannatyne, a panelist on Dragon's Den, appeared on ITV's Who Wants to Be a Millionaire? and when asked by presenter Chris Tarrant "Is there a sort of classic of one you've missed?" replied, "There is one, a little suitcase on wheels... every time I go to an airport I see one or two of these of these... it's the only one we missed out on I think."

Made In The UK

On 5 May 2012, the company's sixth anniversary, Magmatic expanded their production into the UK. [1] The first Trunki to roll off the UK production line was the Team GB Trunki, and the company claimed that by the end of 2012 all Trunki suitcases sold in the UK will have been made there too. All UK made cases will be stamped "Made in England".

The design of the Trunki is registered as a Community Design. On 3 November 2015, the United Kingdom Supreme Court started to hear a case over the extent of legal protection of the Trunki design. PMS International, a Hong Kong firm, produce a similar range of products branded Kiddee Cases. [2] Magmatic won the case in the High Court the lowest civil court in England and Wales in 2013, but it was overturned on appeal in 2014. The issue to be decided is "What significance attaches to the fact that a graphical representation of a Community registered design shows no surface decoration?" [3]

Product Range

Since launching their ride-on suitcase in 2006, Magmatic have expanded their product offering to include the following ranges:

ProductFunction
BoostApakBooster Seat That Doubles As A Backpack
PaddlePakChildren's Swimming Backpack
ToddlePakFuss Free Toddler Reins
EAT Range2-in-1 Lunch Bag Backpack, Drinks Bottles & Snack Pots
YondiNeck Cushion
ExtrasAccessories To Be Used With The Original Trunki

Editions

Trunki SuitcaseCollectionYear Released
TerranceOriginal2006
TrixieOriginal2006
Frieda (Cow)Animals2008
Tipu (Tiger)Animals2009
Harley (Ladybird)Animals2009
GruffaloLicensed2009
Bernard (Bee)Animals2010
Rex (T-Rex)Imaginary2011
Benny (Cat)Animals2013
Hello KittyLicensed2013
GeorgeSpecial2013
RosieSpecial2013
Bluebell (Horse)Animals2014
Boris (Bus)Transport & Vehicles2014
Frank (Fire Truck)Transport & Vehicles2015
Pearl (Carriage)Transport & Vehicles2015
Zimba (Zebra)Animals2015
Gerry (Giraffe)Animals2016
Una (Unicorn)Imaginary2017
Pedro (Pirate)Imaginary2017

Sources

Related Research Articles

<span class="mw-page-title-main">Inditex</span> Spanish multinational clothing company

Industria de Diseño Textil, S.A. is a Spanish multinational clothing company headquartered in Arteixo, Galicia, in Spain. Inditex, the biggest fast fashion group in the world, operates over 7,200 stores in 93 markets worldwide. The company's flagship store is Zara, but it also owns a number of other brands such as Zara Home, Bershka, Massimo Dutti, Oysho, Pull&Bear, Stradivarius, Uterqüe and Lefties. The majority of its stores are corporate-owned, while franchises are mainly conceded in countries where corporate properties cannot be foreign-owned.

Samsonite International S.A. is an American luggage manufacturer and retailer, with products ranging from large suitcases to small toiletries bags and briefcases. The company was founded in Denver, Colorado, United States. Its registered office is in Luxembourg and it is listed on the Hong Kong Stock Exchange.

<span class="mw-page-title-main">Baggage</span> Travellers accoutrements container

Baggage or luggage consists of bags, cases, and containers which hold a traveller's personal articles while the traveler is in transit. A modern traveller can be expected to have packages containing clothing, toiletries, small possessions, trip necessities. On the return trip, travelers may have souvenirs and gifts. For some people, luggage and the style thereof is representative of the owner's wealth and status. Luggage is constructed to protect the items during travel, either with a hard shell or a durable soft material. Luggage often has internal subdivisions or sections to aid in securing items. Handles are typically provided to facilitate carrying, and some luggage may have wheels and/or telescoping handles or leashes to make moving them easier.

Habitat, is a brand of household furnishings in the United Kingdom and the main homewares brand within the Sainsbury's group.

<span class="mw-page-title-main">Theo Paphitis</span> British entrepreneur of Greek Cypriot origin

Theodoros "Theo" Paphitis is a Greek-Cypriot British retail magnate and entrepreneur. He is best known for his appearances on the BBC business programme Dragons' Den and as former chairman of Millwall Football Club.

<span class="mw-page-title-main">Doug Richard</span> American entrepreneur based in England

Doug Richard is an American entrepreneur best known for his television appearances in the United Kingdom. He appeared as a "Dragon" on the first two series of Dragons' Den and was also a government adviser.

<span class="mw-page-title-main">Rachel Lowe</span> British entrepreneur (born 1977)

Rachel Tanya Lowe MBE is a British serial entrepreneur and board games developer. She is best known for developing the Destination series of games, including editions for Toy Story, the London 2012 Olympic Games and Downton Abbey.

<span class="mw-page-title-main">Deborah Meaden</span> British businesswoman

Deborah Sonia Meaden is a British businesswoman and TV personality who ran a multimillion-pound family holiday business, before completing a management buyout. She is best known for her appearances as a 'Dragon' on the BBC business programme Dragons' Den.

<span class="mw-page-title-main">Criticism of Tesco</span>

Criticism has been directed at Tesco from various groups, including national organisations, trade bodies, individuals, consumer groups and watchdogs, particularly since the early 2000s.

Reggae Reggae Sauce is a barbecue sauce that incorporates Jamaican jerk spice, popularised by creator Levi Roots' appearance on BBC Two's Dragons' Den, on which he used a song to sell his product.

<i>Dragons Den</i> (British TV programme) British reality television series

Dragons' Den is a British reality television business programme, presented by Evan Davis and based upon the original Japanese series. The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while offering a stake of the company in return.

<span class="mw-page-title-main">Burges Salmon</span> UK law firm

Burges Salmon LLP is a law firm based in Bristol, England.

Kelly Elaine Hoppen is a South African-born British interior designer, author, and proprietor of Kelly Hoppen Interiors.

<span class="mw-page-title-main">Peter Jones (entrepreneur)</span> British billionaire businessman (born 1966)

Peter David Jones is a British entrepreneur, billionaire businessman and reality television personality with interests in mobile phones, television, media, leisure, retail, and property. He is the last remaining original investor on the BBC One show Dragons' Den and on American television series American Inventor.

Rimowa, often stylized as RIMOWA, is a high-quality luggage manufacturer. The company was founded in 1898, in Cologne, Germany.

Bluesmart Inc. was a global travel technology company that developed and produced Internet of Things travel products. The brand launched a carry-on suitcase, the Bluesmart One, on the crowdfunding website Indiegogo in 2014. The campaign raised $2.2 million USD in contributions and became the highest crowdfunding project ever for a travel product at that time.

<span class="mw-page-title-main">Approved Food</span> British discount food retailer

Approved Food is an online discount food retailer based in Dodworth, South Yorkshire, in the United Kingdom. The company retails products that are near or past their best before date or products that are considered difficult to sell by other retailers. It is the UK's largest online retailer for short dated and residual stock. As well as food and drink, Approved Food sells a range of household goods, beauty products, pet supplies and alcohol.

<span class="mw-page-title-main">Mallzee</span>

Founded in 2012, Mallzee is a fashion mobile commerce company and shopping application. Its application allows online shoppers with a smartphone to access millions of products from over 100 fashion brands around the world. The mobile app was launched in September 2013 and uses a 'like' or 'dislike' swiping interface and has since been labelled as the 'Tinder of fashion', in reference to the Tinder app. In 2015, the application was launched in the US.

<span class="mw-page-title-main">Away (company)</span> American travel and lifestyle brand

Away is an American luggage and travel accessories retailer. Away is based in New York City. Jen Rubio and Steph Korey started Away in 2015. The company has raised $31 million in financing. It is one of the highest funded female-backed startups.

Sara Davies is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter's Companion, a company she started while a student at the University of York. In April 2019 it was announced that she would join the panel of the BBC television programme Dragons' Den for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019. In 2021 Davies was appointed the North East Ambassador for Smart Works Newcastle, a charity supporting unemployed women into work through clothing and coaching.

References

  1. "Trunki manufacturer moves production from China to UK". Channel 4 News . 13 May 2012. Retrieved 4 November 2015.
  2. Kollewe, Julia (3 November 2015). "Trunki v Kiddee: battle over children's luggage reaches supreme court". The Guardian . Retrieved 4 November 2015.
  3. PMS International Limited (Respondent) v Magmatic Limited (Appellant)( UKSC November 2015). Text