Last updated

Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante. [1]



Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco. [2] [3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees. [4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007. [5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum, [6] reported in a Macrovision conference call to be $4million. [7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service, [8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot. [9]


ActiveMARK is a technology suite of Trymedia for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services. [10]


Trygames, a division of Trymedia, is a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001. [11]

See Also

Related Research Articles

TiVo Corporation

TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. The company also provides analytics and recommendation platforms for the video industry.

Findev Inc. is a real estate financing company, with its head office in Toronto, involved in property development within the Greater Toronto area. The company is aligned with Plazacorp, a property development company, which is its major shareholder. The current CEO is Sruli Weinreb.


LiveRamp Holdings, Inc., formerly known as Acxiom Corporation, is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.

Mad Catz American company

Mad Catz Global Limited is an American company that provides interactive entertainment products marketed under Mad Catz, GameShark and TRITTON. Mad Catz developed flight simulation software through its internal ThunderHawk Studios, developed chess hardware and flight simulation under its Saitek brand, published games under its Mad Catz brand, and distributed games and video game products for third-party partners. The company was incorporated in Canada and headquartered in San Diego, California. Mad Catz had offices in North America, Europe and Asia.

Digital distribution is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products; downloadable add-ons for other products are more commonly known as downloadable content. With the advancement of network bandwidth capabilities, online distribution became prominent in the 21st century, with prominent platforms such as Amazon Video, and Netflix's streaming service starting in 2007.

RhythmOne plc, previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel.

Intertrust Technologies Corporation is a software technology company specializing in trusted distributed computing. Intertrust’s product lines consist of a DataOps platform, Application protection and Content protection solutions. Much of Intertrust's digital rights management (DRM) business is based on the Marlin DRM technology, which Intertrust founded along with four consumer electronics companies: Sony, Panasonic, Philips, and Samsung.

In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing. provides business information and resources for small businesses, those companies with fewer than 500 employees. The company also conducts research to measure the health and direction of the small business sector.

OverDrive, Inc. is an American digital distributor of eBooks, audiobooks, magazines and streaming video titles. The company provides secure management, digital rights management, and download fulfillment services for publishers, libraries, schools, corporations and retailers. Digital video game distribution platform is a digital distribution platform for video games and films. It is operated by GOG sp. z o.o., a wholly owned subsidiary of CD Projekt based in Warsaw, Poland. delivers DRM-free video games through its digital platform for Microsoft Windows, macOS and Linux. In March 2012, it began selling more recent titles such as Alan Wake, Assassin's Creed and the Metro Redux series, among many others.

Zynga Provider of social game services

Zynga Inc. is an American social game developer running social video game services and founded in April 2007 with headquarters in San Francisco, California, United States. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games."

RealNetworks American streaming software company founded in 1994

RealNetworks, Inc. is a provider of Internet streaming media delivery software and services based in Seattle, Washington, United States. The company also provides subscription-based online entertainment services and mobile entertainment and messaging services.

Liquid Audio Inc was a US software company based in Redwood City, California.

Playdom was an online social network game developer popular on Facebook, Google+ and Myspace. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at $300 million, consisting mostly of online sales of virtual goods.

Humble Bundle, Inc. is a digital storefront for video games, which grew out of its original offering of Humble Bundles, collections of games sold at a price determined by the purchaser and with a portion of the price going towards charity and the rest split between the game developers. Humble Bundle continues to offer these limited-time bundles, but have expanded to include a greater and more persistent storefront. The Humble Bundle concept was initially run by Wolfire Games in 2010, but by its second bundle, the Humble Bundle company was spun out to manage the promotion, payments, and distribution of the bundles. In October 2017, the company was acquired by Ziff Davis through its IGN Entertainment subsidiary, though operates as a separate subsidiary.

In the video game industry, digital distribution is the process of delivering video game content as digital information, without the exchange or purchase of new physical media such as ROM cartridges, magnetic storage, optical discs and flash memory cards. This process has existed since the early 1980s, but it was only with network advancements in bandwidth capabilities in the early 2000s that digital distribution became more prominent as a method of selling games. Currently, the process is dominated by online distribution over broadband Internet.


Desura was a digital distribution platform for the Microsoft Windows, Linux and OS X platforms. The service distributed games and related media online, with a primary focus on small independent game developers rather than larger companies. Desura contained automated game updates, community features, and developer resources. The client allowed users to create and distribute game mods as well.

AllMovie Database of information about movie stars, movies and television shows

AllMovie is an online guide service website with information about films, television programs, and screen actors. As of 2015, and the AllMovie consumer brand are owned by RhythmOne.

24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides new type of digital technology marketing solutions for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.


  1. "Directions". Trymedia. Archived from the original on 2007-04-09. Retrieved 2007-05-04.
  2. Sanders, Adrienne (2005-03-25). "Anti-piracy firm nets booty, sails on". San Francisco Business Times. Retrieved 2007-05-04.
  3. Fulton, Curtis Lee (May 6–10, 2002). "Media Companies 'Still Don't Get It, God Bless 'Em'". The Online Reporter. Retrieved 2007-05-04.
  4. Sanders, Adrienne (2005-08-05). "Macrovision: Wooing Trymedia Systems on the sly at E3". San Francisco Business Times. Retrieved 2007-05-04.
  5. Richman, Dan (2008-02-22). "Seattle's RealNetworks acquires most of games-maker Trymedia". Seattle Post-Intelligencer . Retrieved 2008-03-07.
  6. "RealNetworks to acquire Trymedia from Macrovision" (Press release). RealNetworks. 2008-02-22. Retrieved 2008-03-07.
  7. "RealNetworks buys Macrovision subsidiary". Puget Sound Business Journal . 2008-02-22. Retrieved 2008-03-07.
  8. "Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace" (Press release). Macrovision. 2006-12-20. Retrieved 2007-05-08.
  9. "Portal / Retail Partners". Trymedia. Archived from the original on 2007-03-17. Retrieved 2007-05-04.
  10. Carless, Simon. "Gamasutra - The Art & Business of Making Games". Retrieved 2021-03-11.
  11. "Trygames Site Review". Download Free Games. Retrieved 2007-05-04.