Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free. [1] [2] [3] Unbundling has been called "the great disruptor". [4] Unbundling prices and extending choice are generally processes seen as favourable to customers. [5]
In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries". [6]
"Unbundling" means the "process of breaking apart something into smaller parts". [7]
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