University of the East College of Business Administration

Last updated
University of the East - College of Business Administration
Type Private, Non-Sectarian
Established1947
Dean Veronica N. Elizalde
Undergraduates
  • Bachelor of Science in Business Administration Major in Financial Management
  • Bachelor of Science in Business Administration Major in Business Economics
  • Bachelor of Science in Business Administration Major in Business Management
  • Bachelor of Science in Business Administration Major in Marketing Management
  • Bachelor of Science in Business Administration Major in Management Accounting
  • Bachelor of Science in Accountancy and Computer-Based Accounting Systems (BSA-CAS)
  • Bachelor of Science in Accountancy (BSA)
  • Bachelor of Science in Accounting Technology (BSAct)
  • Bachelor of Science in Business Administration (Management) Special Degree Program
Postgraduates
  • Doctor of Business Administration in Financial Management
  • Doctor of Business Administration in Human Resource Management
  • Doctor of Business Administration in Marketing Management
  • Doctor of Business Administration in Production/Operations Management
  • Master in Business Administration (MBA)
Location, ,
Website University of the East - College of Business Administration

The University of the East - College of Business Administration was founded as the mother unit of the University of the East, starting from Philippine College of Commerce and Business Administration (PCCBA) in 1946. UE is one of the pioneers of business education in the Philippines and is considered as one of the best accounting schools, especially from its founding up to the 1980s, when UE graduates would dominate the topnotchers list of the CPA board exams. The College is both offered in Manila and Caloocan.

University of the East university

The University of the East also known as UE, is a private university located in Manila, Philippines. It was founded in 1946. Business tycoon Lucio Tan acquired the university in 1990. UE was once labeled as the "largest university in Asia" when its enrollment in the past reached over 65,000 students.

The Philippine College of Commerce and Business Administration (PCCBA) is the former name of the University of the East, Manila, Philippines. Established in 1946.

Business education involves teaching students the fundamentals, theories, and processes of business. Education in this field occurs at several levels, including secondary education and higher education or university education. Approximately 38% of students enroll in one or more business courses during their high school tenure.

Contents

History

SFC Quadrangle UE SFC Quadrangle.jpg
SFC Quadrangle
SFC building UE Tanyankee Park and SFC building.JPG
SFC building

The College of Business Administration started as a CPA Review School. On September 11, 1946, five people namely Francisco T. Dalupan, Sr., Herminiglio Reyes, Jose Torres, Jaime Hernandez and Santiago dela Cruz established the Philippine College of Commerce and Business Administration (PCCBA) along R. Papa St. in Sampaloc, Manila. The following year, more students enrolled and more academic units were organized, and the PCCBA moved to what is now UE's main campus on 2219 Claro M. Recto Avenue.

Certified Public Accountant title of qualified accountants in many countries

Certified Public Accountant (CPA) is the title of qualified accountants in numerous countries in the English-speaking world. In the United States, the CPA is a license to provide accounting services to the public. It is awarded by each of the 50 states for practice in that state. Additionally, almost every state has passed mobility laws to allow CPAs from other states to practice in their state. State licensing requirements vary, but the minimum standard requirements include passing the Uniform Certified Public Accountant Examination, 150 semester units of college education, and one year of accounting related experience.

With an enrollment of only 213, the review classes expanded into a college named the College of Commerce. In 1963, it was renamed the College of Business Administration.

In 1963, the University not only got the top ten slots, but seven others as well, two of whom tied at eleventh while three tied at fourteenth and two tied at fifteenth, which added to that unparalleled feat. The University's passing percentage also consistently maintained a grade above the national passing percentage.

The College has a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947–1971), pushed for excellent performance at the CPA board examinations. As a result, graduates have garnered the 1st to the 20th places in the board examinations over the years.

Dean Sotero Lopez continued the programs of Dr. De La Cruz. When he retired in 1974, Dr. Isidro D. Cariño took over the helm of the College, where he initiated some changes, among which was the upgrading of the criteria for faculty evaluation. In 1976, he introduced the BSBA Special Degree Program (BBM Program for executives without any college degree).

Jesus Casiño succeeded Dr. Cariño in 1977. He revived the honors program designed to upgrade the quality of Accounting majors. When Dean Casiño retired, Jose Papa was appointed Dean. He was succeeded in turn by Carmen Lim, who served as Officer-in-Charge from 1983 to 1984. Dr. Feliciano Roque Jr. took over in 1984, he introduced the “ladder-type curriculum” for all the major fields of specialization. This awards a certificate of Associate in Business Administration at the end of the second curriculum year, and a bachelor's degree at the end of the fourth curriculum year.

Accounting measurement, processing and communication of financial information about economic entities

Accounting or accountancy is the measurement, processing, and communication of financial information about economic entities such as businesses and corporations. The modern field was established by the Italian mathematician Luca Pacioli in 1494. Accounting, which has been called the "language of business", measures the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators. Practitioners of accounting are known as accountants. The terms "accounting" and "financial reporting" are often used as synonyms.

UE Vice President for Finance Erlinda Pefianco became concurrent Dean of the College in 1988. To ensure better operation and supervision, the offices of two Associate Deans were created: Ester F. Ledesma was appointed Associate Dean for Accountancy and Mercedes J. Manaois was Associate Dean for Business.

Dean Pefianco implemented the BS Accountancy Program in 1990. Through her encouragement and wholehearted support, the College was granted Level I accredited status by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA). Upon Dr. Pefianco’s appointment as Undersecretary of the Department of Education, Culture and Sports (DECS), Dr. Manaois took over as head of the College. Closely working with the faculty, she prepared the College for Level II accreditation, a status that was eventually attained in 1992.

In 1976, extension programs were organized at the Caloocan Campus or UE Caloocan. Among the programs offered were four-year BSBA courses in various areas of specialization. In the 1986 reorganization, the office of the Dean of the College of Business Administration-Caloocan (CBA Caloocan) was created, and Teresita Nadurata was appointed its first dean. She implemented the same curricular programs as those offered in the Manila Campus.

University of the East Caloocan

The University of the East Caloocan Campus is a private higher education institution in Caloocan City, Philippines. It is one of the three campuses of the University of the East. It is an autonomous unit headed by a chancellor, with the College of Business Administration, Arts and Sciences, Engineering, and Fine Arts. UE Caloocan is called Caloocan Campus to distinguish it from the Manila Campus on C.M. Recto Avenue.

October 1991 saw the fusing of the two Colleges of Business Administration under the stewardship of Dean Nadurata. The objective was to achieve uniformity of programs in both Campuses. Meanwhile, Zenaida S. Diola served as Associate Dean of CBA Caloocan.

Upon the retirement of Dean Nadurata in 1993, Ester F. Ledesma took over the deanship in the Manila Campus while Chancellor Desideria R. Rex served concurrently as Dean of CBA Caloocan until the appointment of Dr. Jose P. Nagayo in 1996.

In the Manila Campus, after Associate Dean Ledesma assumed the deanship and taking a cue from then President Rosalina S. Cajucom’s vision of the UE renaissance, she envisioned a two-pronged centerpiece program for the College. The program aimed at the improvement of the quality of instruction through the implementation of a highly selective admission policy in the BSA Program and continuing faculty development. She also adopted a program for Student Care through the Homeroom Year Level Advisory Program. In 1996, Dean Ledesma was able to attain the PACUCOA’s Level II re-accredited status for CBA Manila. To further improve the quality of the BS Accountancy program, she crafted and implemented the five-year BS Accountancy program. In 1998, CBA Manila under her leadership was listed by the Professional Regulation Commission (PRC) as the number 3 top performing school with over 100 examinees.

CBA Caloocan Dean Nagayo was succeeded shortly after by Dr. Francisco L. Lontoc, who served up to April 30, 1997. Associate Dean Asuncion B. Howe was designated Officer-in-Charge until the appointment of a new Dean, Dr. Felino L. Ampil Jr., in January 1998.

Dr. Jose C. Benedicto became Dean of CBA Caloocan in 1999. He served on a concurrent capacity when he was appointed Chancellor of UE Caloocan shortly after. Baltazar N. Endriga became the next Dean of the College. Formerly President and Chairman of the Board of Trustees of the Cultural Center of the Philippines, he was eventually appointed Vice President for Academic Affairs and is now the President and Chief Academic Officer of the University. Eduardo M. Trinidad is the current dean of CBA Caloocan. Dean Trinidad is one of the elected directors in the education sector of the Philippine Institute of Certified Public Accountants (PICPA). A banker for 20 years and a guest faculty member at the Asian Institute of Management before becoming CBA Caloocan Dean in May 2002, Dean Trinidad has worked closely with the Accountancy faculty to strictly implement the retention policy for Accountancy students, to improve the quality of teaching and to push for the teachers’ continuing professional development. He has also encouraged the Accountancy teachers to voluntarily mentor students who are weak in certain subjects as a form of review and as a service to others.

Cultural Center of the Philippines government owned and controlled corporation established to preserve, develop and promote arts and culture in the Philippines

The Cultural Center of the Philippines is a government owned and controlled corporation established to preserve, develop and promote arts and culture in the Philippines. The CCP was established through Executive Order No. 30 s. 1966 by President Ferdinand Marcos. Although an independent corporation of the Philippine government, it receives an annual subsidy and is placed under the National Commission for Culture and the Arts for purposes of policy coordination. The CCP is headed by an 11-member Board of Trustees, currently headed by Chairperson Margarita Moran-Floirendo. Its current president is Arsenio Lizaso.

Asian Institute of Management business school

The Asian Institute of Management (AIM) is an international management school and research institution. It is one of the few business schools in Asia to be internationally accredited with the AACSB. It was established in partnership with Harvard Business School and uses the Harvard Business School case study teaching methodology. It was described by Asiaweek magazine as the best in the Asia-Pacific region in terms of executive education.

In 1999, the Vice President for Information Technology and Systems of the University, Numeriano M. de la Cruz, succeeded Dean Ledesma. VP De la Cruz became the concurrent Dean of the College. He strictly implemented the retention policy for the Accountancy majors as well as the Total Student Care and Total Faculty Care programs with the mission to “bring back the glory that was UE.” In 2000, Dr. Rellita D. Paez took over the helm of the College. It was during her term that the College was granted a second Level II re-accreditation by PACUCOA.

Dean Geronimo C. Estacio succeeded Dr. Paez in August 2002. Bringing with him his vast experience as Chief Financial Officer of Procter & Gamble, he launched the “Turn-Around Plan” envisioned to produce future CPA topnotch board placers through the revival of the Accounting Honors Program. Following Dean Estacio’s resignation shortly after, Macario G. Sevilla assumed the headship of the College. Dean Sevilla launched other programs aside from the Accounting Honors Program, such as the Accounting Lecture Series and the establishment of Professorial Chairs. He spearheaded the organization of the UE College of Business Administration Accounting Alumni Foundation, which aims to provide coordinated and united financial and professional support to the academic programs of the College.

Within the past 60 years, the College of Business Administration produced more than 350 top placers in the CPA Board Examinations. Twenty-nine of these were first placers, while 50 were 2nd and 3rd placers. The rest dominated the 4th to the 20th slots.

The College of Business Administration in Manila as well as in Caloocan register the highest enrollment among the UE Colleges annually. It continues to produce graduates who are highly placed in private and in government institutions.

Graduate programs

For more information: University of the East Graduate School

Undergraduate Offerings

See also

Related Research Articles

Lyceum of the Philippines University

The Lyceum of the Philippines University is an institute of higher education located in Intramuros in the City of Manila, Philippines. It was founded in 1952 by Dr. José P. Laurel, who became the third president of the Philippines. He named the institution after lykeion, the grove in ancient Athens where Aristotle taught his pupils. LPU is the only university founded by a president of the republic. Its educational vision is founded on principles that its founder, José P. Laurel, set down. It opened its gates to its first students on July 7, 1952.

The University of Caloocan City is a public-type local university established in 1971 and formerly called Caloocan City Community College and Caloocan City Polytechnic College. Its south campus is located at Biglang Awa St., Grace Park East, 12th Avenue, Caloocan City, Metro Manila, Philippines and the north campuses are Camarin Business Campus, Congressional Campus, and TechVoc Campus.

Centro Escolar University private university in the Philippines

Centro Escolar University is a private university in Manila, Philippines. It was founded on June 3, 1907 by two women, Librada Avelino and Carmen de Luna, and was originally called Centro Escolar de Señoritas. It became a university in 1933. Originally, its Parañaque campus was part of the university's system until it was phased out in the early 1990s.

San Sebastian College – Recoletos de Cavite

San Sebastian College – Recoletos de Cavite is a Roman Catholic school and college located in Cavite City in the Philippines. It was founded in 1966 as an all-boys institution, but became co-educational in 1986. In addition to the college and the Graduate School, it has pre-school, grade school, junior high school and senior high school divisions.

Manila Tytana Colleges

The Manila Tytana Colleges or Tytana( tee-TAN-ah), the educational arm of the Metrobank group, has carried on since 1975.

Our Lady of Fatima University

Our Lady of Fatima University is a private university in the Philippines. It has five main campuses, one based in Valenzuela City, the others in Quezon City, Antipolo, Rizal, Pampanga, and the newly constructed Nueva Ecija Doctors Colleges Inc. The university concentrates mainly on allied medical sciences.

The University of the East College of Computer Studies and Systems pioneered in the offering of a baccalaureate degree in Computer Science in the University Belt area starting 1988. Presently the Commission on Higher Education (CHED) has identified the University of the East as a Center of Excellence in Information Technology Education.

The University of Batangas or UB, is a private university located in Batangas City, Philippines. Established in 1946, the university currently offers pre-elementary, elementary, high school, undergraduate and graduate studies and law. It has five campuses throughout the province and is ISO certified by AJA. It has been awarded by PACUCOA as having the 3rd most number of accredited programs in the country. The University of Batangas is recognized by CHED as a Center of Excellence in Teacher Education and as a Center of Development in Business Administration. It has also been recognized by PRC as a consistent top performer in engineering education nationwide. UB remains as a partner of DepEd in the training for K12 Teachers in the province of Batangas.

University of Perpetual Help System Laguna

University of Perpetual Help System Laguna (UPHSL), or simply Perpetual or Perps, is the first university to open in Biñan City, Laguna in the Philippines. It is the main campus of the JONELTA System of the UPHS. The UPH-Dr. Jose G. Tamayo Medical University is also located at the UPHS compound, along the old National Highway in the City of Biñan. The school opened with a total of 89 students in the first and second year high school, and 367 students in the tertiary level.

Central Colleges of the Philippines

The Central Colleges of the Philippines also known as (CCP) is a coeducational educational institution located in Doña Imelda, Quezon City, Metro Manila, Philippines. Formerly known as the Polytechnic Colleges of the Philippines, CCP was established on January 18, 1954 with an enrollment of 300 students. CCP has eleven academic programs or colleges at present.

University of Mindanao

The University of Mindanao is the largest private, non-sectarian university in Mindanao located in Davao City on the Southern Philippine island. Established in 1946, the University of Mindanao has ten branches spread over thirteen campuses in Southern Mindanao. It is currently an Autonomous Status per CEB Resolution No. 076-2009 with Category A (t) per CMO No. s. 2009 standing accredited by Commission on Higher Education (CHED). Its Accountancy, Computer Engineering and Information Technology programs are Centers of Development(COD) and its Business Administration, Criminology and Teacher Education programs are recognized as Centers of Excellence(COE) by CHED. It is the largest private university in Mindanao and hailed as the institution with the second highest number of programs accredited by PACUCOA in the country today.

Enverga University private university in Lucena

Enverga University, also known as Manuel S. Enverga University Foundation or MSEUF, is a private, non-sectarian university, which is situated mainly in Lucena City. It has satellite campuses in Candelaria, Catanauan, Sampaloc, and San Antonio, which are located in the province of Quezon, Philippines. The university is named after to its founder, Atty. Manuel S. Enverga. Enverga University also has the second highest number of accredited academic college degrees/programs offered in the whole Southern Tagalog Region, behind University of the Philippines Los Banos.

Goodman School of Business

The Goodman School of Business is the business school of Brock University in St. Catharines, Ontario, Canada. The business school offers programs at both the undergraduate and graduate level of study.

University of Akron College of Business Administration

The University of Akron College of Business Administration (CBA) is the business school at The University of Akron, located in Akron, Ohio. The CBA has a total enrollment of nearly 2,600 undergraduate students and 450 graduate students. There are 65 full-time and 48 part-time faculty members. All of the CBA's programs are accredited by AACSB International – the Association to Advance Collegiate Schools of Business. The building that currently houses the college, which opened in 1991, is a four-story, 81,000-square-foot (7,500 m2) structure with 19 classrooms.

The University of Santo Tomas College of Commerce and Business Administration, popularly known as "UST CBA", is the business school, specialized in Financial Management, Marketing Management, Human Resources Development Management, Business Economics, and Entrepreneurship, of the University of Santo Tomas, the oldest and the largest Catholic university in Manila, Philippines.

The Olivarez College (OSHS) is on Dr. A. Santos Avenue, Sucat Road, Parañaque, Philippines. It offers academic programs in the preparatory, elementary, secondary, tertiary and graduate levels. It is the only school in Parañaque City that is accredited by the Philippine Accrediting Association of Schools, Colleges and Universities (PAASCU) and the Philippine Association of Colleges and Universities - Commission on Accreditation (PACUCOA). It is a member of the Universities and Colleges Athletic Association (UCAA) and National Capital Region Athletic Association (NCRAA).

Established in 2000, Manila Business College is duly accredited by the Commission on Higher Education of the Philippines and the Technical Education and Skills Development Authority (TESDA). It provides an international standard of business education that combines Asian and Western concept of business management and economics studies.

Lyceum of the Philippines University–Laguna

The Lyceum of the Philippines University - Laguna, one of the campuses of the Lyceum of the Philippines University, is an institute of higher education located in Km. 54, Brgy. Makiling, Calamba City in the province of Laguna, Philippines. It was founded by Senator Sotero H. Laurel on January 18, 2000 as the third LPU system campus..

References