VBirds

Last updated

VBirds
Origin United Kingdom
Genres
Years active2002 (2002)–2003
Labels Cartoon Network Music
EMI
Liberty Records
Mattel
Past membersWow
Boom
D:Lin
Bling

VBirds were a British virtual girl group, created in 2002 by a team of designers, producers and musicians. An animated television series of the same name, consisting of six one-minute episodes, aired on Cartoon Network between long-form programming. The band's only single, "Virtuality", was released on Liberty Records and reached No. 21 in the UK Singles Chart in early 2003. [1] A spin-off series of dance tutorials, VBirds: Perfect, [2] aired in 2003. Despite its success as a promotional tool to keep young viewers watching during ad breaks,[ citation needed ] no further singles were released.

Contents

The band's backstory revolved around them being exiled from their home planet of Planet V by its ruler, King He:Lin, for refusing to participate in the dance farms on their planet. They were shrunk down in size and put into a dance machine which was launched from the planet down to Earth, so the humans could play with them as long as they wanted. The story concluded with He:Lin's echoing words "Enjoy yourselves while you can, VBirds. For you will never escape your dance machine prison!"

The VBirds were interviewed on SMTV Live . In the interview, Bling and Wow compare their music to that of fellow girl groups Destiny's Child, Mis-Teeq and the Sugababes. [3]

Development

The band was developed in early 2002, motivated by the success of Gorillaz , a successful British virtual band. Support was given from UB40 with animation for the characters designed by Ali Campbell and graphic arts student Dann Hanks and music coming from Birmingham-based Star Company, of UB40 drummer James Brown. Their debut single, Smoove, was set to be distributed at the Miami Winter Music Conference in Miami in March 2002. A website was being created and plans for a film were being outlined. [4]

In January 2003, the band was signed by EMI [5] and was reportedly valued at £1 million. [6] The goal set by the label was to rival the global success of the Spice Girls and would follow a marketing campaign that would culminate that Christmas. With the failure of CD singles, EMI opted to release the single only on DVD and release a line of merchandising to go with it. [7] On 14 April, VBirds: Perfect premiered on Cartoon Network. [8] [9] There was also the possibility of the show airing on either BBC One or ITV1 at a later date. [10]

The band made its first concert in Birmingham on 20 April 2003 (Easter Sunday) with the unveiling of their first single at the Custard Factory in a special concert for schoolchildren. Virtuality released on 21 April. [11] On the week of its release, the band made a second concert in Edinburgh, which included a dance competition at the Big W store on Milton Road. [12] On 29 May, the band toured Liverpool to support Blazin' Squad. [13] This pairing was repeated on 1 June when the band toured Belfast. [14]

The music video to Virtuality was available from 27 February 2004 as part of an international agreement Cartoon Network had with the Vodafone live! portal. [15]

Members

Single

"Virtuality"
Single by VBirds
B-side "Dance With Me"
Released21 April 2003 (2003-04-21)

"Virtuality" is the group's only single. It includes the B-side "Dance With Me", which samples the Woo! Yeah! portion of "Think (About It)" by Lyn Collins and vocals from "Virtuality". A music video for "Virtuality" was also released and included in select versions of the CD single.

UK CD
No.TitleLength
1."Virtuality (Radio Edit)"3:40
2."Virtuality (Extended Video Edit)" 
3."Dance With Me"3:41
4."Virtuality (Slim Redz Planet V Mix)"3:43

Legacy

"Virtuality" is featured in Dancing Stage Fever .

References

  1. ↑ "V-BIRDS | full Official Chart History | Official Charts Company". Officialcharts.com. Retrieved 24 June 2020.
  2. ↑ "Richard Kilgarriff on Twitter: "@PencilPerson Yes i did. I produced it."". twitter.com. Archived from the original on 13 March 2019. Retrieved 17 January 2022.
  3. ↑ "SMTV Live {VBirds Interview Episode} Excerpt". YouTube. 3 April 2016. Archived from the original on 15 December 2021. Retrieved 24 June 2020.
  4. ↑ Harris, P. (2002, Feb 10). Virtual girl band aim to follow Gorillaz up charts. The Observer
  5. ↑ Mohan, D. (2003, Jan 25). EMI swoop on vbirds. The Sun
  6. ↑ Mohan, D. (2003, Jan 25). Mike back on streets. The Sun
  7. ↑ Adam Sherwin, M. R. (2003, Feb 10). Cartoon pop show gives moguls stars without tantrums. The Times
  8. ↑ Jackson, J. (2003, Apr 12). Satellite and digital TV choice. The Times
  9. ↑ "Music Week" (PDF). World Radio History. 25 June 1976. p. 6. Archived from the original (PDF) on 31 August 2025. Retrieved 8 December 2025.
  10. ↑ Cartoon pop show gives moguls stars without tantrums
  11. ↑ VBirds set to animate the crowds. (2003, Apr 18). Birmingham Post
  12. ↑ VBirds fly into town. (2003, Apr 18). Evening News
  13. ↑ BACKSTAGE PASSES TO MEET BLAZIN' SQUAD. (2003, May 26). Liverpool Echo
  14. ↑ Magill, J. (2003, May 30). Interview: Blaze of glory. The Belfast News Letter
  15. ↑ CARTOON NETWORK: Cartoon Network stars to be available on Vodafone live! around the world. (2004, Feb 27). M2 Presswire