Company type | Private Limited |
---|---|
Industry | Rice |
Founded | 1987 |
Founder | Moni Varma |
Headquarters | Rochester, Kent, England |
Products | |
Number of employees | 150+ [1] |
Website | www |
Veetee Rice Limited is a British rice manufacturer, headquartered in Rochester, Kent. [2] [3] The company supplies rice to major supermarkets in the UK and globally, and imports its rice from India, Pakistan, America, and Thailand.
Today, the company offers a wide variety of rice types such as basmati, long grain, Goan, Camargue red, rozana and microwaveable rice. [4]
Veetee was founded in 1987 by Moni Varma [5] in Perivale, a suburb in the London Borough of Ealing. Varma's idea for Veetee was influenced by family-run rice farms in India when a relative asked him to import basmati rice to Britain. [6] The company’s first rice mill, in Perivale, included two silos, which enabled the company to import unmilled brown rice with lower duties.
In 1990, VeeTee relocated to Rochester. Around this time, the company decided to build a factory in India, where much of the harvested rice is grown. [7]
In 2007, Veetee launched its range of microwaveable rice, at the time called Dine In. The product was awarded the Grocer New Product Award because of its pioneering production method. In 2011, Veetee was listed as the 8th fastest growing company in the UK in the Sunday Times Fast Track 100.[ citation needed ]
In July 2022, Veetee partnered with DS Smith to design a resealable rice pack that is recyclable. [8]
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing food slows decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species. In the food commodity industry, there are two processes: mechanical and cryogenic. The freezing kinetics is important to preserve the food quality and texture. Quicker freezing generates smaller ice crystals and maintains cellular structure. Cryogenic freezing is the quickest freezing technology available due to the ultra low liquid nitrogen temperature −196 °C (−320 °F).
A frozen meal, prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal is ultra-processed food portioned for an individual. A frozen meal in the United States and Canada usually consists of a type of meat, fish, or pasta for the main course, and sometimes vegetables, potatoes, and/or a dessert. Some frozen meals feature Indian, Chinese, Mexican, and other foods of international customs. Another form of convenience food, which is merely a refrigerated ready meal that requires less heating but expires sooner, is popular.
Hamburger Helper is a packaged food product manufactured by Eagle Foods. As boxed, it consists of a dried carbohydrate, with powdered seasonings contained in a packet. The consumer is meant to combine the contents of the box with browned ground beef ("hamburger"), water, and, with some varieties, milk to create a complete one-dish meal.
Basmati, pronounced['bɑːsmət̪iː], is a variety of long, slender-grained aromatic rice which is traditionally grown in the Indian subcontinent, mainly India, Pakistan, Sri Lanka and Nepal. As of 2019, India accounted for 65% of the international trade in basmati rice, while Pakistan accounted for the remaining 35%. Many countries use domestically grown basmati rice crops; however, basmati is geographically exclusive to certain districts of India and Pakistan.
Hyderabadi biryani is a style of biryani originating from the kitchens of the Nizams of the erstwhile Hyderabad State with basmati rice and meat. Originating in the kitchens of the Nizam of Hyderabad, it combines elements of Hyderabadi and Mughlai cuisines. Hyderabad biryani is a key dish in Hyderabadi cuisine and it is so famous that the dish is considered synonymous with the city of Hyderabad.
Jollof, or jollofrice, is a rice dish from West Africa. The dish is typically made with long-grain rice, tomatoes, chilies, onions, spices, and sometimes other vegetables and/or meat in a single pot, although its ingredients and preparation methods vary across different regions. The dish's origins are traced to Senegal.
Wehani rice, also known as California Red Jasmine Rice, is a variety of aromatic brown rice developed in the late 20th century by Lundberg Family Farms of Richvale, California. The name of the rice originates from the brothers of the family, Wendell, Eldon, Homer, Albert, and Harlan Lundberg.
Instant rice is a white rice that is partly precooked and then is dehydrated and packed in a dried form similar in appearance to that of regular white rice. That process allows the product to be later cooked as if it were normal rice but with a typical cooking time of 5 minutes, not the 20–30 minutes needed by white rice. This process was invented by Ataullah K. Ozai‐Durrani in 1939 and mass-marketed by General Foods starting in 1946 as Minute Rice, which is still made.
Ebro Foods, S.A., formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta. The company's head office is in Madrid.
DS Smith plc is a British multinational packaging business, headquartered in London. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
Uttarakhand's gross state domestic product for 2004 is estimated at $6 billion in current prices. Born out of partition of Uttar Pradesh, the new state of Uttarakhand produces about 8% of the output of the old Uttar Pradesh state.
Rice production in India is an important part of the national economy.
Tilda is the brand name used since 1970 for a rice and related food products company now headquartered in Rainham, England and with offices in Dubai, (UAE) and Delhi (India).
Pusa Basmati 1121 is an independently derived Basmati rice variety, evolved through the process of hybridization over a long breeding process. This variety of basmati rice was developed by Padma Shri awardee Dr Vijaipal Singh at Indian Agricultural Research Institute (IARI), New Delhi. It was released for commercial cultivation in Kharif season of 2003 as Pusa 1121. By 2007, the variety has become widely popular with farmers, and was renamed as Pusa Basmati 1121 in 2008. It holds the world record for highest kernel elongation on cooking.
Pakistan holds a significant position in the global rice market and is one of the leading rice-producing countries. The rice sector is crucial for the country's economy, providing livelihoods to a substantial portion of the population and contributing substantially to agricultural exports.
RiceTec Inc. is a private American company based and headquartered in Alvin, Texas, that develops and produces hybrid rice seed for the American and various international markets. RiceTec previously owned the consumer brand name RiceSelect which markets Texmati brand rice in grocery stores throughout North America. The company was founded in 1990 as a foreign for profit corporation and is owned by the Prince of Liechtenstein Foundation.
Amira Nature Foods Ltd is a food company primarily engaged in the distribution of basmati rice and related food products.
KRBL Limited is an Indian rice processing and exporting company, and the world's largest rice miller. It is best known for its India Gate brand of basmati rice, which is the largest selling rice brand in India. The company exports rice to over 80 countries; about 36% of its export revenue comes from the Middle East countries, as of 2021.
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