Vince Frost (born November 1964) is a British executive, graphic designer, and author. [1] [2] He is the founder, [3] CEO and executive creative director of international design studio Frost Collective (stylized as Frost*collective). [4] [5]
Vince Frost was born in Brighton, England, and raised in Vancouver [6] after moving to Canada with his family at the age of 2. [5] He returned to the United Kingdom as a teenager and completed his design education at West Sussex College of Design. [7] [8]
In 1989 Frost got a job at the London office of the design firm Pentagram, before becoming their youngest associate, just a few years later, at the age of 27. [7] [8] [5] In 1994 he formed his own design consultancy, Frost Design [9] where he created work for clients such as The Independent and Nike. [5] In 1999, Frost was one of the signees of the First Things First 2000 manifesto.
Frost relocated to Sydney in 2003, [10] and has since been running an international design studio of 40 people Frost Collective. [4] He re-opened the London branch of Frost Collective in 2023 [5] and moved back to London in 2025. [2]
In 2006 Vince held a retrospective exhibition, Frost Bite, at Sydney Opera House. [6] [11] The exhibit was accompanied by a 500-page book of Frost's work titled Frost* (sorry trees) published by Thames & Hudson. [12] [13] [14]
In November 2014 Frost released his second publication, a self-help book titled Design Your Life, [15] [16] published by Penguin. [12] The book featured 15 principles for personal improvement. [17] He started the Design Your Life podcast, a long-running podcast inspired by the book, in 2018. It aims to teach listeners to use design thinking to improve their lives [18] and features conversations with over 150 guest creatives.
Frost is a member of AGI [1] and an honorary member of ISTD. He is an executive committee member of Design and Art Direction (D&AD). [19] He has won awards from the New York Society of Publication Designers, D&AD, the Art Directors Club of New York and Tokyo, among others. [19] In 2024 Frost received the Australian Design Prize in recognition for his significant impact in Australian design over the course of his career. [20] [5]
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