William Edwards Deming was an American engineer,statistician,professor,author,lecturer,and management consultant. Educated initially as an electrical engineer and later specializing in mathematical physics,he helped develop the sampling techniques still used by the U.S. Department of the Census and the Bureau of Labor Statistics.
Marketing research is the systematic gathering,recording,and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
John Dutton Conant Little is an Institute Professor at the Massachusetts Institute of Technology best known for his result in operations research,Little's law.
In marketing,market segmentation is the process of dividing a broad consumer or business market,normally consisting of existing and potential customers,into sub-groups of consumers based on some type of shared characteristics.
George S. Day is an educator and consultant in the fields of marketing,strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School,where he is presently Faculty Emeritus in Residence.
Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review,noted for increasing the Review's circulation and popularizing the term globalization. In 1983,he proposed a definition for corporate purpose:"Rather than merely making money,it is to create and keep a customer".
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises;media and advertising agencies;and publishers.
The following outline is provided as an overview of and topical guide to marketing:
Marc Leon Nerlove is an American economist specializing in agricultural economics and econometrics. He is currently Distinguished University Professor Emeritus in Agricultural and Resource Economics at the University of Maryland after retiring in 2016. He is a second-generation Russian American,as his father,Samuel Henry Nerlove,was born in Vitebsk and brought to the United States as a baby. He credits his father for his interest in agricultural economics,as the elder Nerlove was educated at the University of Chicago in economics and became a professor there,in addition to also becoming a trustee and liquidator at the Security Life Insurance Company of America Trust for a time. A widely known contribution by Nerlove in the field of econometrics is the estimator for the random effects model in panel data analysis,which is implemented in most econometric software packages.
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books,most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson,Professor of Marketing Emeritus,Smeal College of Business at Penn State. Zaltman patented,the Zaltman Metaphor Elicitation Technique,a method used to delve into the unconscious thinking that drives behavior.
Charles Coolidge Parlin was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post. He is credited as being the founder and a "pioneer" in the area of market research.
NAXION previously known as National Analysts Worldwide,is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart,future head of the division,joined in 1923,though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept. He was asked to rejoin the company and become the head of the division in 1938 after Parlin had decided to retire. It is considered to be the "first commercial research company" ever formed. It became an independent organization in 1943 in order to "provide research services to industry and government."
Data science is an interdisciplinary field that uses scientific methods,processes,algorithms and systems to extract knowledge and insights from noisy,structured and unstructured data,and apply knowledge and actionable insights from data across a broad range of application domains. Data science is related to data mining,machine learning and big data.
John Maron Abowd is the Associate director for research and methodology and chief scientist of the US Census Bureau,where he serves on leave from his position as the Edmund Ezra Day Professor of Economics,professor of information science,and member of the Department of Statistical Science at Cornell University.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania,and is the founding director of the Wharton "think tank,”The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behavior,market segmentation,conjoint analysis,and marketing strategy. He consults with major firms around the world,provides expert testimony in many intellectual property and antitrust cases,and has lectured in over 50 universities worldwide.
Paul E. Green ) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing,and later Professor Emeritus at the Wharton School,University of Pennsylvania.
Wayne DeSarbo is the Mary Jean and Frank P. Smeal Distinguished Professor of Marketing at the Smeal College of Business at Pennsylvania State University at University Park and executive director the Center for Sports Business and Research. He is known for his work on multidimensional scaling,and multivariate statistics in relation to marketing research. He is a fellow of the American Statistical Association.
Cynthia Diane Rudin is an American computer scientist and statistician specializing in machine learning and known for her work in interpretable machine learning. She is the director of the Prediction Analysis Lab at Duke University,where she is a professor of computer science,electrical and computer engineering,statistical science,and biostatistics and bioinformatics. In 2021,she won the Squirrel AI Award for Artificial Intelligence for the Benefit of Humanity from the Association for the Advancement of Artificial Intelligence (AAAI) for her work on the importance of transparency for AI systems in high-risk domains.
