Strategic voting, also called tactical voting, sophisticated voting or insincere voting, occurs in voting systems when a voter votes for a candidate or party other than their sincere preference to prevent an undesirable outcome. For example, in a simple plurality election, a voter might gain a better outcome by voting for a less preferred but more generally popular candidate.
First-past-the-post voting is an electoral system wherein voters cast a vote for a single candidate, and the candidate with the most votes wins the election. Analogous systems for multi-winner contests are known as plurality block voting or "block voting" systems; both FPTP and block voting are "plurality" systems in that the winner needs only a plurality of the votes and not an absolute majority. The term first-past-the-post is a metaphor from horse racing of the plurality-voted candidate winning such a race; the electoral system is formally called single-member plurality voting (SMP) when used in single-member districts, and informally called choose-one voting in contrast to ranked voting or score voting.
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
Electronic voting is voting that uses electronic means to either aid or take care of casting and counting ballots.
Electoral fraud, sometimes referred to as election manipulation, voter fraud, or vote rigging, involves illegal interference with the process of an election, either by increasing the vote share of a favored candidate, depressing the vote share of rival candidates, or both. It differs from but often goes hand-in-hand with voter suppression. What exactly constitutes electoral fraud varies from country to country, though the goal is often election subversion.
A campaign management tool is software that facilitates the launching and coordination of political campaigns across multiple social media platforms.
Automatic Packet Reporting System (APRS) is an amateur radio-based system for real time digital communications of information of immediate value in the local area. Data can include object Global Positioning System (GPS) coordinates, weather station telemetry, text messages, announcements, queries, and other telemetry. APRS data can be displayed on a map, which can show stations, objects, tracks of moving objects, weather stations, search and rescue data, and direction finding data.
Canvassing, also known as door knocking or phone banking, is the systematic initiation of direct contact with individuals, commonly used during political campaigns. Canvassing can be done for many reasons: political campaigning, grassroots fundraising, community awareness, membership drives, and more. Campaigners knock on doors to contact people personally. Canvassing is used by political parties and issue groups to identify supporters, persuade the undecided, and add voters to the voters list through voter registration, and it is central to get out the vote operations. It is the core element of what political campaigns call the ground game or field.
Vote counting is the process of counting votes in an election. It can be done manually or by machines. In the United States, the compilation of election returns and validation of the outcome that forms the basis of the official results is called canvassing.
An electoral swing analysis shows the extent of change in voter support, typically from one election to another, expressed as a positive or negative percentage. A multi-party swing is an indicator of a change in the electorate's preference between candidates or parties, often between major parties in a two-party system. A swing can be calculated for the electorate as a whole, for a given electoral district or for a particular demographic.
In the United Kingdom, Shuttleworths are lists of people canvassed to be likely to vote for a particular political party in an electoral campaign. "Shuttleworth" was the Liberal Democrat name for the scheme.
Appointment scheduling software or meeting scheduling tools allows businesses and professionals to manage appointments and bookings. This type of software is also known as appointment booking software and online booking software.
Electronic voting in Estonia gained popularity in 2001 with the "e-minded" coalition government. In 2005, it became the first nation to hold legally binding general elections over the Internet with their pilot project for municipal elections. Estonian election officials declared the electronic voting system a success and found that it withstood the test of real-world use.
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation. Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.
A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message, as if from a robot. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public service or emergency announcements. Multiple businesses and telemarketing companies use auto-dialing software to deliver prerecorded messages to millions of users. Some robocalls use personalized audio messages to simulate an actual personal phone call. The service is also viewed as prone to association with scams.
Blaise Hazelwood, a Republican strategist and consultant in the United States, is the owner of Grassroots Targeting, LLC, a microtargeting company.
The Conservative Campaign Headquarters (CCHQ), formerly known as Conservative Central Office (CCO), is the headquarters of the British Conservative Party, housing its central staff and committee members, including campaign coordinators and managers.
The 2011 Canadian federal election voter suppression scandal is a political scandal stemming from events during the 2011 Canadian federal election. It involved robocalls and real-person calls that originated in the Conservative Party of Canada's campaign office in Guelph, Ontario. The calls were designed to result in voter suppression. Elections Canada and the Royal Canadian Mounted Police (RCMP) conducted investigations into the claims that calls were made to dissuade voters from casting ballots by falsely telling them that the location of their polling stations had changed. Further possible electoral law violations were alleged as the evidence unfolded. Under the Canada Elections Act, it is an offence to willfully prevent, or endeavour to prevent, an elector from voting in an election.
ORCA was a mobile-optimized web application used as a component of the "get out the vote" (GOTV) efforts for Mitt Romney's 2012 presidential campaign. It was intended to enable volunteers in polling stations around the country to report which voters had turned out, so that "missing" Republican voters and underperforming precincts could be targeted for last-minute efforts to get voters to the polls. According to Romney himself, it would provide an "unprecedented advantage" to the campaign to "ensure that every last supporter makes it to the polls."
VR Systems is a provider of elections technology systems and software. VR Systems is based in Tallahassee, Florida. The company's products are used in elections in eight U.S. states. The company was founded in 1992 by Jane and David Watson. The CEO and President is Mindy Perkins.
