W280DO

Last updated
W280DO
City Lexington, Kentucky
Broadcast area Lexington / Fayette County, KY
BrandingReal 103.9
Slogan Bangin' Hip-Hop and R&B
Frequency 103.9 MHz
Repeater(s) Relay/Simulcast of WLKT-HD2
Format Urban Contemporary
ERP 250 watts
HAAT 142 meters
Class D
Facility ID 147882
Transmitter coordinates 38°00′54″N84°26′18″W / 38.01500°N 84.43833°W / 38.01500; -84.43833 Coordinates: 38°00′54″N84°26′18″W / 38.01500°N 84.43833°W / 38.01500; -84.43833
Owner Educational Media Foundation (operated by iHeartMedia, Inc.)
Webcast Listen Live
Website real1039fm.iheart.com

W280DO (Real 103.9) is an FM translator station licensed to Lexington, Kentucky. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of WLKT. The station, which was launched on July 21, 2011, replaced the translator of EMF's Air 1 affiliate in the Lexington area, 107.1 WLAI. The translator is operated by iHeartMedia, Inc., as is its parent station, WLKT. It specializes in current-based Hip-Hop and R&B hits, catering to a young adult audience and is expected to take on full-powered rival WBTF, whose Urban playlist tends to lean slightly conservative. "WiLD 103.9" hopes to siphon off 107.9 The Beat's younger demos. [1] On March 16, 2018, W280DO rebranded as "Real 103.9". [2]

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Lexington, consolidated with Fayette County and often denoted as Lexington-Fayette, is the second-largest city in Kentucky and the 60th-largest city in the United States. By land area, Lexington is the 28th largest city in the United States. Known as the "Horse Capital of the World," it is the heart of the state's Bluegrass region. It has a nonpartisan mayor-council form of government, with 12 council districts and three members elected at large, with the highest vote-getter designated vice mayor. In the 2018 U.S. Census Estimate, the city's population was 323,780 anchoring a metropolitan area of 516,697 people and a combined statistical area of 746,330 people.

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Educational Media Foundation non-profit organisation in the USA

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References

  1. Wild Launches in Lexington from Radioinsight (July 21, 2011)
  2. Urban in Lexington Goes From Wild to Real Radioinsight - March 16, 2018