| Broadcast area | Metropolitan Philadelphia |
|---|---|
| Frequency | 1490 kHz |
| Branding | WBCB 1490 AM |
| Programming | |
| Format | Full service |
| Ownership | |
| Owner | B & L Media Ventures, LLC |
| History | |
First air date | December 8, 1957 |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 53648 |
| Class | C |
| Power | 1,000 watts unlimited |
| Translator | 107.3 W297CL (Levittown) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wbcb1490.com |
WBCB (1490 MHz) is an AM broadcast station licensed to Levittown, Pennsylvania, and serving the areas of Bucks County, Pennsylvania and other parts of suburban Philadelphia. Its programming mixes news, talk, music, nd local sports.
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WBCB began broadcasting on December 8, 195, under the ownership of Drew J.T. O'Keefe, a Main Line attorney. He owned the station until he died in the late 1980s. The early years were marked by the emergence of soon-to-be big-name personalities like Bill Bircher and Horace Greely McNabb. Since 1992, the station has been owned by local businessman Pasquale T. Deon Jr. and veteran Philadelphia Eagles broadcaster Merrill Reese, who was a WBCB alumnus early in his career.
