| Frequency | 1270 kHz |
|---|---|
| Branding | Smash Country |
| Programming | |
| Format | Country |
| Affiliations | CBS News Radio |
| Ownership | |
| Owner | Murphy's Law Media Group, LLC |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 73957 |
| Class | D |
| Power | 500 watts day 27 watts night |
Transmitter coordinates | 43°49′52.00″N90°4′51.00″W / 43.8311111°N 90.0808333°W |
| Repeater | 92.9 W225BF (Mauston) |
| Links | |
Public license information | |
| Website | wrjc.com |
WRJC (1270 AM, "Smash Country") is a radio station broadcasting a country music format. [2] Licensed to Mauston, Wisconsin, United States, the station is currently owned by Murphy's Law Media Group, LLC and features programming from CBS News Radio. [3] [4] WRJC-AM features Mauston Golden Eagles Athletics including: Football, Volleyball, Boys & Girls Basketball, Baseball & Softball [5] The station also carries Milwaukee Brewers baseball. [6]
The station first signed on the air in 1964 under the call letters WRJC, under the leadership of Richard C. Bakalars. [7] The station was licensed as a "daytimer" on 1270 kHz, meaning it was required to cease broadcasting at sunset to prevent interference with other stations on the same frequency. [8] In its early decades, WRJC focused on "Full Service" programming, including local agriculture reports, high school sports, and local news tailored to the Mauston and New Lisbon areas. [9]
In 1969, an FM sister station was launched as WRJC-FM (92.1), which expanded the station's broadcast reach beyond the immediate Mauston area. [10] [11]
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