WRPQ

Last updated

WRPQ
WRPQ 99.7MAXFM logo.png
Broadcast area Wisconsin Dells, Wisconsin
Frequency 740 kHz
Branding99.7 Max FM
Programming
Format Adult hits / Variety hits
AffiliationsABC, Wisconsin Radio Network, Civic Media
Ownership
Owner
WMDX, WRCE, WRCO
History
First air date
June 1967 (as WBOO)
Former call signs
WBOO (1967–1981) [1]
Technical information [2]
Licensing authority
 FCC
Facility ID 3712
Class D
Power 250 watts day
6 watts night
Transmitter coordinates
 43°27′19″N89°45′13″W / 43.45528°N 89.75361°W / 43.45528; -89.75361
Translators 99.7 W259BC (Baraboo)
103.7 W279EG (Baraboo)
Links
Public license information
Webcast Listen Live
Website wrpq.com

WRPQ (740 AM) is a radio station broadcasting an adult hits / variety hits format. Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area. The station is currently owned by Sage Weil, through licensee Civic Media, Inc. [3] The station's original cal sign was WBOO. It simulcasts on FM translators W259BC 99.7 FM and W279EG 103.7 FM, both in Baraboo.

Contents

History

The station first began broadcasting in June 1967 under the call letters WBOO. [4] Licensed as a "daytimer" on 740 kHz, the station was required to sign off at sunset to protect the clear-channel signal of CFZM in Toronto. In its early decades, WBOO served as a primary source of local news and middle-of-the-road (MOR) music for Sauk County and the Wisconsin Dells area.

In 1981, the station adopted the WRPQ call letters. [5] . For many years, it was known as "The Big Q," operating with a full-service adult contemporary format that featured heavy emphasis on local Baraboo high school sports and community events. [6]

On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM". The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs. The station was acquired by Civic Media, a Wisconsin-based group focused on local journalism and progressive talk, though the station has maintained its musical variety identity. [7]

References

  1. ↑ History Cards for WRPQ, fcc.gov. Retrieved June 22, 2018.
  2. ↑ "Facility Technical Data for WRPQ". Licensing and Management System. Federal Communications Commission.
  3. ↑ "WRPQ Facility Record". United States Federal Communications Commission, audio division.
  4. ↑ "History Cards for WRPQ". Federal Communications Commission. Retrieved December 18, 2025.
  5. ↑ "Call Sign History: WRPQ". FCC Media Bureau CDBS Public Access. Retrieved December 18, 2025.
  6. ↑ "WRPQ Brings Maximum Hits to Baraboo". RadioInsight. September 18, 2017. Retrieved December 18, 2025.
  7. ↑ "Civic Media Expands with Purchase of Baraboo Stations". Civic Media. Retrieved December 18, 2025.


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