Civic Media

Last updated

Civic Media
TypePrivately held company
IndustryMass media
Genre Radio broadcasting
Founded2022 (2022)
Founder
Headquarters,
United States
Key peopleSage Weil (President/CEO)
Website civicmedia.us

Civic Media is an American radio broadcasting company based in Madison, Wisconsin. The company currently owns 28 stations across Wisconsin, Michigan and Minnesota. [1]

Contents

History

The company was formed in 2022 by Mike Crute and Sage Weil. [2] On September 13, they acquired WSCM and WBZH from Zoe Communications. [3] On September 23, it was announced that Civic would acquire WZBU and translator from Metro North Communications, Inc., [4] and the sale was consummated on January 17, 2023.

In 2023, Civic acquires WCQM and WPFP from The Marks Group for $210,000. [5]

In November 2024, Civic announced they would acquire another station from Zoe Communications (WHSM-FM and its translator) for $360,000. [6]

In February 2025, it was announced that Civic would acquire another station from Zoe Communications (WELY) for $70,000. [7]

In April 2025, Civic announced a new weekday lineup for its radio stations. [8] Also the same month, Civic announced they would be purchasing WRPN and WAUH from Hometown Broadcasting LLC for $1.4 million. [9]

In July 2025, Civic announced they would acquire five stations in Michigan (WIMI, WJMS, WKMJ-FM, WMPL, and WUPY) for $1.55 million. [10] [11]

In September 2025, Civic announced they would buy WZTI from Milwaukee Radio Alliance (a partnership between Times-Shamrock Communications and All-Pro Broadcasting), as well as FM translators W262CJ and W297BY for $465,000. [12] [13] The sale was completed on March 23, 2026. [14]

In December 2025, Civic announced they would buy WNOV, making it their first Black-owned radio station acquisition, as well as buying the Milwaukee Courier newspaper for $1.4 million. [15] [16] The sale was completed on August 4, 2026.

On April 30, 2026, Civic announced it established the Milwaukee Black Media Trust, a new ownership who help the local Black media remain independent, with the trust including Milwaukee Courier, WNOV and WGKB (owned by Good Karma Sports) and would later own and operate them. [17] [18]

On September 18, 2026, Civic announced its intent to acquire four stations in the Waterloo–Cedar Rapids, Iowa area from NRG Media under its new subsidiary Cedar Basin Media; on September 25, the price was announced at $1.1 million. [19]

In October 2026, Civic announced they had reached an agreement to acquire 13 stations in Illinois and Iowa from Pritchard Broadcasting Corp., Titan Broadcasting, and Galesburg Broadcasting Company for an undisclosed amount. [20]

Radio stations

City/market Stations [1] Frequency
Amery, Wisconsin WLAK 1260 AM
Baldwin–Wisconsin Dells, Wisconsin WSCM 95.7 FM
Baraboo, Wisconsin WRPQ 740 AM
Berlin, Wisconsin WISS 1100 AM
Chippewa Falls–Eau Claire, Wisconsin WCFW 105.7 FM
Columbus–Madison, Wisconsin WMDX 1580 AM
Denmark–Green Bay, Wisconsin WGBW 1590 AM
Ely, Minnesota WELY 1450 AM
Greenfield–Milwaukee, Wisconsin WRJM 1290 AM
Hancock, Michigan WMPL 920 AM
WKMJ-FM 93.5 FM
Hayward, Wisconsin WBZH 910 AM
WHSM-FM 101.1 FM
Ironwood, Michigan WJMS 590 AM
WIMI 99.7 FM
Jackson–Milwaukee, Wisconsin WAUK 540 AM
La Crosse, Wisconsin WLCX 1490 AM
Milwaukee, Wisconsin WNOV 860 AM
Nekoosa–Wausau, Wisconsin WIRI 105.5 FM
New Holstein–Appleton, Wisconsin WZBU 1520 AM
Ontonagon, Michigan WUPY 101.1 FM
Park Falls, Wisconsin WPFP 980 AM
WCQM 98.3 FM
Racine–Milwaukee, Wisconsin WRJN 1400 AM
Richland Center, Wisconsin WRCE 1450 AM
WRCO-FM 100.9 FM
Ripon, Wisconsin WRPN 1600 AM
Wausau, Wisconsin WXCO 1230 AM
Wautoma, Wisconsin WAUH 102.3 FM
Wisconsin Rapids–Wausau, Wisconsin WFHR 1320 AM

References

  1. 1 2 "Civic Media - All Stations". Civic Media. Retrieved October 3, 2025.
  2. ↑ Nelson, Len (December 5, 2024). "Civic Media Puts More 'Local' Back into Wisconsin Radio". The Shepherd Express . Retrieved October 3, 2025.
  3. ↑ Venta, Lance (September 13, 2022). "Civic Media Acquires Western Wisconsin Trio". RadioInsight. Retrieved October 3, 2025.
  4. ↑ "Civic Media Acquires Green Bay/Appleton Pair; Launches Two More Liberal Talkers Across Wisconsin". RadioInsight. September 23, 2022. Retrieved September 23, 2022.
  5. ↑ Venta, Lance (June 7, 2023). "Civic Media Acquires Two More In Wisconsin". RadioInsight. Retrieved February 9, 2025.
  6. ↑ Jacobson, Adam (November 25, 2024). "Civic Media Grabs A Wisconsin FM". Radio & Television Business Report. Retrieved October 3, 2025.
  7. ↑ Jacobson, Adam (February 20, 2025). "Civic Media Expands To Minnesota With Second Zoe Deal". Radio & Television Business Report. Retrieved October 3, 2025.
  8. ↑ "Revamped News/Talk On-Air Lineup Heads For Civic Media". InsideRadio. April 16, 2025. Retrieved October 3, 2025.
  9. ↑ "Civic Media Expands In Wisconsin With WRPN, WAUH". InsideRadio. April 18, 2025. Retrieved October 3, 2025.
  10. ↑ Kevin, Carter (July 1, 2025). "Civic Media Expands Into Michigan's U.P." RAMP - Radio and Music Pros. Retrieved October 3, 2025.
  11. ↑ "Civic Media Expands Into Michigan With Five-Station Purchase". InsideRadio. July 1, 2025. Retrieved February 23, 2026.
  12. ↑ Carter, Kevin (September 10, 2025). "Civic Media Buys MRA's Remaining Assets". RAMP - Radio and Music Pros. Retrieved October 3, 2025.
  13. ↑ Venta, Lance (September 9, 2025). "Civic Media Acquires Remainder Of Milwaukee Radio Alliance". RadioInsight. Retrieved February 23, 2026.
  14. ↑ Jacobson, Adam (March 25, 2026). "Civic Media Completes Its Milwaukee AM Deal". Radio & Television Business Report. Retrieved October 19, 2026.
  15. ↑ Ellis, Jon (December 17, 2025). "Civic Media Buys Fourth Milwaukee-Area AM Radio Station (Updated) –". Northpine. Retrieved February 23, 2026.
  16. ↑ Jacobson, Adam (December 30, 2025). "Price Revealed In Civic's WNOV Acquisition Plan". Radio & Television Business Report. Retrieved February 23, 2026.
  17. ↑ "Milwaukee Courier and 101.7 The Truth Become Community-Owned Under New Milwaukee Black Media Trust" (Press release). Civic Media. April 30, 2026. Retrieved October 19, 2026.
  18. ↑ Bentley, Drake (April 30, 2026). "New Milwaukee Black Media Trust formed, to include the Milwaukee Courier, 101.7 The Truth, and, eventually, WNOV 860 The Voice". Milwaukee Courier . Retrieved October 19, 2026.
  19. ↑ Ellis, Jon (September 18, 2026). "Civic Media Expands to Iowa with Purchase of NRG Stations". Northpine. Retrieved October 19, 2026.
  20. ↑ Coats, Cameron (October 13, 2026). "Civic Media Buys Three Sellers' Stations In One Swoop". Radio Ink. Archived from the original on October 20, 2026. Retrieved October 20, 2026.