WHSM-FM

Last updated

WHSM-FM
Broadcast area Hayward, Wisconsin
Frequency 101.1 MHz (HD Radio)
BrandingMusky 101
Programming
Format Country music
Ownership
Owner Civic Media
WBZH
History
First air date
1980
Call sign meaning
Hayward'SMusky
Technical information
Facility ID 53995
Class A
ERP 1,500 watts
HAAT 126 meters (413 ft)
Transmitter coordinates
45°59′07″N91°32′23″W / 45.98528°N 91.53972°W / 45.98528; -91.53972
Translator HD2: 96.9 W245CT (Hayward)

WHSM-FM (101.1 MHz, "Musky 101") is a radio station licensed to serve Hayward, Wisconsin, United States. The station is owned by Civic Media.

WHSM-FM broadcasts a country music format. Its studios and transmitter are located at 16880 W. Highway 63, west of downtown Hayward.

The station was assigned the WHSM-FM call sign by the Federal Communications Commission on July 11, 1980. [1]

On September 7, 2024, WHSM-FM changed their format from country to classic hits, branded as "101.1 The Cabin". [2]

In November 2024, Zoe Communications sold WHSM-FM to Civic Media. With the sale, WHSM-FM reverted to its previous Country format and "Musky 101" branding. [3]

References

  1. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. Cabin Grows in Northwest Wisconsin Radioinsight - September 9, 2024
  3. “Muskie Country” Returns as Civic Buys Two More in Northern Wis. Northpine - November 22, 2024