West Elm

Last updated
West Elm, Inc.
Company type Subsidiary
IndustryConsumer Retail
Founded2002;23 years ago (2002)
Brooklyn, New York, U.S.
Key people
 Chuck Williams, Founder
Dale W. Hilpert, Founder
Laura Alber, CEO
ProductsKitchenwares, Housewares, Office Furniture, Home Furnishings, Linens, Upholstery
Parent Williams-Sonoma
Website westelm.com
West Elm store in Burlington, Massachusetts, U.S. West Elm at Wayside Commons, Burlington MA.jpg
West Elm store in Burlington, Massachusetts, U.S.

West Elm (stylized as west elm) is a retail store that features contemporary furniture designs and other housewares. It is a wholly owned subsidiary of Williams-Sonoma, Inc. There are currently stores in the United States, Canada, Mexico, Australia, United Kingdom, Saudi Arabia, United Arab Emirates and India.

Contents

History

The first West Elm stores outside the United States were opened in Canada. The Toronto King Liberty store opened in October 2008, Vancouver on the South Granville strip in September 2012, and Montreal at 995 Rue Wellington in June 2013, Calgary’s Mount Royal Village shopping centre Summer 2015. [1]

In Mexico, El Puerto de Liverpool retail group operates the West Elm stores there, which number 10 as of January 2024. [2] [3]

In 2010, Jim Brett began as president and sought to "humanize" the products which he characterized as machine made and "soulless" to be more creative. [4]

A growing concern was sustainability, such that by 2020 60% of the products were supporting one of the company's sustainability initiatives. [5]

During 2019-20, West Elm was Williams-Sonoma's fastest growing brand. [5] In 2020, West Elm committed to source at least 15% of their products from black-owned businesses and followed it up with a collection with a black woman. [6] [7]

References

  1. ↑ Patterson, Craig (15 February 2018). "West Elm Expands Canadian Footprint with Unique Concept Store [Photos]". Retail Insider. Retrieved 8 January 2024.
  2. ↑ "Tiendas". West Elm Mexico. Retrieved 8 January 2024.
  3. ↑ Monteros, Maria (12 October 2022). "Why Mexican department store Liverpool is eyeing Nordstrom". Modern Retail. Retrieved 8 January 2024.
  4. ↑ Sacks, Danielle (27 March 2014). "Fixing This One Big Problem Helped Turn Around Struggling Furniture Retailer West Elmaccess-date=8 January 2024". Fast Company.
  5. 1 2 Genovese, Daniella (29 July 2020). "What is West Elm?". FOXBusiness. Retrieved 8 January 2024.
  6. ↑ "West Elm Takes 15 Percent Pledge Promising to Collab With More Black Designers, Makers, and Diversify Its Workforce". House Beautiful. 2020-07-09. Retrieved 2025-01-10.
  7. ↑ "West Elm Teams Up With Rochelle Porter To Create a Chic Black and White Home Decor Line". House Beautiful. 2020-10-30. Retrieved 2025-01-10.


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