What Now My Love (album)

Last updated
What Now My Love
HAlpert - What Now.jpg
Studio album by
ReleasedMay 9, 1966
Genre Easy listening, pop
Label A&M
Producer Herb Alpert, Jerry Moss
Herb Alpert & the Tijuana Brass chronology
!!Going Places!!
(1965)
What Now My Love
(1966)
S.R.O.
(1966)

What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group. [1] The cover photo, an outtake from Alpert's 1964 South of the Border album, features model Sandra Moss (Mrs. Jerry Moss at the time) at the Patio del Moro apartment complex in West Hollywood. [2]

Contents

Popularity and critical reception

Professional ratings
Review scores
SourceRating
Allmusic Star full.svgStar full.svgStar full.svgStar half.svgStar empty.svg [1]
Record Mirror Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [3]

For the week ending May 21, 1966, "What Now My Love," at No. 2, was one of five Tijuana Brass albums listed in the top 20 of Billboard Magazine’s chart of Top LP’s, a feat that has never been duplicated. The others were "Going Places" (4), "Whipped Cream and Other Delights" (8), "South of the Border" (17) and "The Lonely Bull" (20). [4]

In his retrospective review for Allmusic, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend." [1]

Track listing

Side 1

  1. "What Now My Love" (Gilbert Bécaud, Carl Sigman) - 2:18
  2. "Freckles" (Ervan Coleman) - 2:12
  3. "Memories of Madrid" (Sol Lake) - 2:23
  4. "It Was a Very Good Year" (Ervin Drake) - 3:37
  5. "So What's New?" (John Pisano) - 2:07
  6. "Plucky" (Herb Alpert, Pisano) - 2:21

Side 2

  1. "Magic Trumpet" (Bert Kaempfert) - 2:18
  2. "Cantina Blue" (Sol Lake) - 2:34
  3. "Brasilia" (Julius Wechter) - 2:30
  4. "If I Were a Rich Man" (Sheldon Harnick, Jerry Bock) - 2:33
  5. "Five Minutes More" (Jule Styne, Sammy Cahn) - 1:53
  6. "The Shadow of Your Smile" (Johnny Mandel, Paul Francis Webster) - 3:28

Chart positions

YearChartPosition
1966Billboard Pop Albums (Billboard 200)1
Australian Kent Music Report Albums Chart

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References

  1. 1 2 3 Ginell, Richard. "What Now My Love > Review". Allmusic . Retrieved October 2, 2021.
  2. Sandra Moss obituary
  3. Jones, Peter; Jopling, Norman (25 June 1966). "Herb Alpert And The Tijuana Brass: What Now My Love" (PDF). Record Mirror . No. 276. p. 8. Archived from the original (PDF) on 1 April 2022. Retrieved 18 November 2022.
  4. "Top LPs". Billboard. New York NY. May 21, 1966. p. 36.