Wheat Crunchies

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Wheat Crunchies are a crisp wheat snack produced under the British snack producer KP Snacks Ltd. They come in several flavours including Spicy Tomato, Crispy Bacon and Cheddar & Onion. A regular multipack bag contains 20g and a normal retail pack contains 30g.

Contents

History

Sooner Snacks, manufacturers of products like Riley's Crisps and Nik Naks, were purchased by Rowntree Mackintosh in 1982. [1]

Under Rowntree Mackintosh ownership, Sooner's developed and launched Wheat Crunchies in 1987. [2] [a]

In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder. [3] [4] In 1995, Golden Wonder underwent a management buyout costing £54.6 million. In 2000, Bridgepoint Capital acquired Golden Wonder for £156 million. [5] It was subsequently sold to United Biscuits in 2006, following the take-over of Golden Wonder by Tayto, [6] and merged into KP Snacks. In December 2012 KP Snacks was sold to Intersnack. [7]

Re-launch

In June 2012, United Biscuits re-launched Wheat Crunchies [8] with a new logo, 'improved taste', a new Cheddar & Onion flavour, and a bigger snack size.

Health information

The packet promises that the product is free from any artificial colours or flavours and contains no MSG. An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g

See also

Notes

  1. ↑ This is the official date from the current manufacturer, KP Snacks, however as per evidence in the talk page, Wheat Crunchies seemed to exist in the 1970s

References

  1. ↑ Pagano, Margareta (29 June 1982). "Rowntree Mackintosh buys no.5 in snacks league" . The Guardian. London, England. p. 18. Retrieved 5 August 2020– via Newspapers.com.
  2. ↑ "Something for everyone". KP Snacks. Retrieved 30 May 2025.
  3. ↑ "News in brief | Dalgety eats Sooner" . The Guardian. London, England. 8 February 1992. p. 10. Retrieved 5 August 2020– via Newspapers.com.
  4. ↑ Bond, Matthew (15 September 1992). "Snacks add weight to Dalgety's results" . The Times. No. 64438. p. 17. Retrieved 5 August 2020– via The Times Digital Archive.
  5. ↑ Cassy, John; Treanor, Jill (29 July 2000). "Golden Wonder is £156m morsel" . The Guardian. London, England. p. 22. Retrieved 5 August 2020– via Newspapers.com.
  6. ↑ "Tayto buys Golden Wonder Crisps". BBC News. 20 January 2006.
  7. ↑ "KP Snacks snapped up by Intersnack in £500m deal". Manchester Evening News. 5 December 2012. Archived from the original on 8 December 2012. Retrieved 5 August 2020.
  8. ↑ "Big re-launch from Wheat Crunchies". 27 June 2012.
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