January 3(2012-01-03)– January 10, 2012(2012-01-10)
Work It is an American television sitcom that aired on ABC from January 3 to January 10, 2012.[1][2] Set in St. Louis, the series is about two men who must dress as women in order to keep a job in a bad economy.
The series had received overwhelmingly negative reviews.[3] The series premiere was watched by an American audience of 6.16 million.[4] Ratings dropped to 4.9 million viewers in the second episode, and the series was cancelled by ABC on January 13, 2012, after two episodes aired, following another attempt at a "man-cession" comedy called Man Up!, which failed earlier in the season.[5]
Reception for the series was very negative; it was largely panned by critics and viewers alike. Metacritic gave it a score of 19/100 (overwhelming dislike) based on 22 reviews.[3] Matt Fowler of IGN gave the pilot episode a score of "0",[7] the first television review since 1998 from the company to get a score of "0" (according to Fowler). Robert Bianco of USA Today also did not give it an enthusiastic review, calling it "witless, tasteless, poorly acted, abominably written, clumsily directed, hideously lit and badly costumed".[8] He gave it a grade of one star out of four.[8] The Pittsburgh Post-Gazette reviewer compared the show unfavorably to Bosom Buddies, which had a similar premise.[9] Emily VanDerWerff of The A.V. Club gave the pilot an F grade, stating, "Let's just get this out of the way first: Work It is awful. The grade should indicate that. But it's fascinatingly awful, in that way where you wonder how the hell something like this got on TV in the year 2012."[10] Alan Pergament, formerly of The Buffalo News, expressed surprise that the show even made it to air, stating "I do recall I couldn't get those 22 minutes of my life back. It was so unfunny and forced that I suspected it would never air."[11]
Controversy
LGBTQ advocacy groups expressed concerns about Work It, saying that it trivializes the obstacles faced by transgender people in the workplace. Groups that expressed concern include Human Rights Campaign, the Los Angeles Gay and Lesbian Center's Transgender Economic Empowerment Program and the Transgender Law Center.[12] The Gay and Lesbian Alliance Against Defamation released a statement that, while acknowledging that the series pilot "does not explicitly address transgender people", still concluded that "[d]uring a period in which the transgender community now routinely finds itself in the cultural crosshairs, the timing couldn’t be worse for a show based on the notion that men dressed as women is inherently funny."[13] Frequently cited is the print advertisement for the series, which features two men dressed as women standing at men's room urinals.
The pilot was criticized and protests took place at the network offices for a line of dialogue delivered by Amaury Nolasco's character Angel, who claimed that as a Puerto Rican he would "be great at selling drugs". [14][15]
Ratings
The pilot episode scored a 2.0 adults 18-49 rating and 6.160 million viewers.[4] The second and last episode saw a 25% drop in the adults 18-49 demo, scoring only a 1.5.[6]
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