Telecommunication
In January 2009, XOX launched its first prepaid SIM card. A Hybrid Plan was introduced in the second half of 2010. In 2012, XOX launched its SIM-FREE subscription plan which was followed by the #PrepaidPlus plan known as XOX-Voopee in 2013. [1] In April 2016, the plan was then discontinued and was replaced by ONEXOX Prepaid as part of the efforts to consolidate product divisions. In 2013, XOX was appointed by the Penang State Government Information Division as the official Mobile Technology partner. A year later, the Badminton Association Malaysia (BAM) appointed XOX as its official Mobile Technology Partner. The brand launched 'XOX-Voopee' SIM-FREE subscription plan in 2012 followed by the launching of #prepaidplus in 2013, which was replaced with ONEXOX prepaid as part of product consolidation. [2]
In 2014, XOX was signed as the official Mobile Technology partner for Badminton Association Malaysia (BAM). [3] The brand then launched "Season Pass" in the same year. [4] In February 2016, XOX signed badminton player Dato Lee Chong Wei as its ambassador. XOX partnered with Galaxy to bring in entertainment. [5] such as Hong Kong singer Eason Chan [6] In April, XOX announced its collaboration with Johor Southern Tigers (JST), and the brand launched a limited edition to keep fan clubs updated. [7]
ONEXOX BLACK and XOX eSIM
From 2017 to 2019, XOX developed and launched ONEXOX BLACK and XOX eSIM. All new products include XOX exclusive feature called #BURNPROOF, which automatically carries forward unused data, minutes and SMS and no forfeiting. [8]
In 2018, XOX expanded its regional operations by having a joint venture agreement with Perkumpulan Nahdlatul Ulama (PBNU), EH Integrated Systems Sdn Bhd and PT Nusantara Digital Telekomunikasi. The new company, known as PT Nusantara Mobile Telecommunication, focuses on telecommunication services, mobile application and e-wallet. [9]
In 2019, XOX launched Malaysia's first fully digitized XOX eSIM, an embedded SIM technology. [10]
