| Full name | XSET Gaming |
|---|---|
| Games | |
| Founded | July 16, 2020 |
| Location | Boston, Massachusetts, U.S. |
| CEO | Greg Selkoe |
| Partners |
|
| Website | Official website |
XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu, [1] Clinton Sparks, and Wil Eddins. [2]
XSET was launched on July 16, 2020, [3] by a group of former executives from FaZe Clan. [4] Selkoe, who previously founded Karmaloop, [5] wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world. [6]
XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.
In October 2020, Ozuna and Swae Lee joined XSET as investors. [7] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round. [8]
On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal. [9] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players. [10]
In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee, [11] Ozuna, [12] Lil Wayne, [13] Tee Grizzley, [14] Brycent, [15] Ezekiel Elliott, [16] Kris London, and CashNasty. [17]
In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas. [18]
In April 2023, XSET acquired Queens Gaming Collective. [19]
In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops. [20] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization. [21]
Notable collaborations include:
XSET has a presence in various cultural spaces, including:
In 2022, XSET also launched the Black Xcellence program. [31]
The company has offices in Boston and Los Angeles. [32]