XSET

Last updated

XSET
Full nameXSET Gaming
Games
FoundedJuly 16, 2020;4 years ago (2020-07-16)
Location
CEO Greg Selkoe
Partners
  • Scuf Gaming
  • GHOST
  • Respawn Products
  • HyperX
  • Interscope
  • Mavix
Website Official website

XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu, [1] Clinton Sparks, and Wil Eddins. [2]

Contents

History

XSET was launched on July 16, 2020, [3] by a group of former executives from FaZe Clan. [4] Selkoe, who previously founded Karmaloop, [5] wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world. [6]

XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.

In October 2020, Ozuna and Swae Lee joined XSET as investors. [7] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round. [8]

On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal. [9] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players. [10]

Brand and culture

In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee, [11] Ozuna, [12] Lil Wayne, [13] Tee Grizzley, [14] Brycent, [15] Ezekiel Elliott, [16] Kris London, and CashNasty. [17]

In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas. [18]

Acquisitions and expansions

In April 2023, XSET acquired Queens Gaming Collective. [19]

In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops. [20] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization. [21]

Merchandise and collaborations

Notable collaborations include:

Content and activations

XSET has a presence in various cultural spaces, including:

In 2022, XSET also launched the Black Xcellence program. [31]

Offices

The company has offices in Boston and Los Angeles. [32]

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References

  1. ↑ "XSET Co-Founder Marco Mereu launches new esports organisation M80" . Retrieved 15 August 2024.
  2. ↑ https://www.efweek.com/team/wil-eddins
  3. ↑ "XSET is Born". www.prnewswire.com. Retrieved 28 June 2024.
  4. ↑ Lorenz, Taylor; Browning, Kellen (16 July 2020). "FaZe Clan President Departs: 'It's Time for Gaming to Clean Up Its Act'". The New York Times. ISSN   0362-4331 . Retrieved 28 June 2024.
  5. ↑ https://www.karmaloop.com/
  6. ↑ "XSET thriving two years after being founded on diversity and inclusion". Nerd Street. 28 July 2022. Retrieved 15 August 2024.
  7. ↑ "Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture". Rolling Stone. 28 October 2020. Retrieved 28 June 2024.
  8. ↑ Liao, Shannon (25 February 2021). "Quality Control invests in XSET, more closely linking music and gaming". Washington Post. ISSN   0190-8286 . Retrieved 28 June 2024.
  9. 1 2 "XSET announces Fortnite content creator Clix as ambassador and part-owner" . Retrieved 15 August 2024.
  10. ↑ "Gaming Lifestyle Powerhouse XSET Signs Esports Phenom and Creator Clix". KRON4. 11 October 2023. Retrieved 28 June 2024.
  11. ↑ Millman, Ethan (28 October 2020). "Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture". Rolling Stone. Retrieved 28 June 2024.
  12. ↑ Martinez, Kiko (8 April 2021). "Ozuna Joins Gaming Organization XSET & Becomes First Latino Owner of Esports Team". Remezcla. Retrieved 28 June 2024.
  13. ↑ "XSET Raises $15M From Lil Wayne's Young Money, Ezekiel Elliott and Others | Built In Boston". Built In. Retrieved 28 June 2024.
  14. ↑ "Detroit's Tee Grizzley Joins Gaming Lifestyle Brand XSET And Helps Former Inmates In The Process". VIBE.com. 6 April 2022. Retrieved 28 June 2024.
  15. ↑ Martinez, Jose. "Brycent Joins Lil Wayne & Ozuna-Backed Gaming Lifestyle Organization XSET". Complex. Retrieved 28 June 2024.
  16. ↑ Goldberg, Rob. "Cowboys' Ezekiel Elliott Joins eSports Team XSET as Creator, Investor". Bleacher Report. Retrieved 28 June 2024.
  17. ↑ Richman, Olivia (26 July 2023). "YouTubers Kris London and CashNasty Join XSET with Exclusive Content and Merch". Esports Illustrated. Retrieved 28 June 2024.
  18. ↑ "XSET renews partnership with hip hop club Drai's" . Retrieved 15 August 2024.
  19. ↑ Fragen, Jordan (7 April 2023). "XSET acquires women's gaming org Queens Gaming Collective". VentureBeat. Retrieved 28 June 2024.
  20. ↑ "XSET launches apparel range with content creator Kris London" . Retrieved 15 August 2024.
  21. ↑ "Sophia the robot becomes first humanoid to be signed by a gaming org". Freethink. 4 January 2023. Retrieved 28 June 2024.
  22. ↑ Cowen, Trace William. "Ganga Launches Nomad LA Collection in Collaboration With XSET and NTWRK". Complex. Retrieved 28 June 2024.
  23. ↑ "XSET Welcomes Kris London and CashNasty as New Talent and Partners, Bringing Co-Created Merchandise and Fresh Content to Fans". www.prnewswire.com. Retrieved 28 June 2024.
  24. ↑ "XSET Signs Partnership With SCUF Gaming – ARCHIVE - The Esports Observer". 9 September 2020. Retrieved 15 August 2024.
  25. ↑ "XSET gets a boost with GHOST partnership" . Retrieved 15 August 2024.
  26. ↑ Aswad, Jem (3 September 2021). "Music Industry Moves: Gaming Brand XSET Partners With Roland, Drai's Las Vegas". Variety. Retrieved 15 August 2024.
  27. ↑ Cirisano, Tatiana (30 August 2021). "Esports Brand XSET Partners With Drai's Nightclub for Concerts, Gaming Cabanas". Billboard. Retrieved 15 August 2024.
  28. ↑ Flores, Griselda (9 April 2021). "Ozuna Joins Gaming Company XSET in 'Match Made in Heaven'". Billboard. Retrieved 15 August 2024.
  29. ↑ "XSET to partner with Breakaway Music Festival; Bridging the gaming and music industry". esports.gg. 23 July 2024. Retrieved 15 August 2024.
  30. ↑ Narayan, Niji (22 June 2023). "XSET Announces Collaboration with Red Sox" . Retrieved 28 June 2024.
  31. ↑ "XSET LAUNCHES BLACK XCELLENCE CAMPAIGN". XSET. Retrieved 28 June 2024.
  32. ↑ "Karmaloop founder Greg Selkoe is back in Boston. Meet his new venture". www.bizjournals.com. Retrieved 28 June 2024.
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