YT Industries

Last updated
YT Industries
Company type Private
Industry Bicycles
Founded2006;18 years ago (2006) [1]
Headquarters
Hausen, Upper Franconia, Germany
Key people
Markus Flossmann, Founder & CEO
Website yt-industries.com

YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California, and Guildford, Surrey, England, with a third location planned in Bentonville, Arkansas. [2] [3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.

Contents

History

YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland. [1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries. [4]

YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike. [5] YT expanded their linup with the all-mountain Jeffsy in 2017, [6] the Decoy e-bike in 2019, [7] the Izzo trail bike in 2020, [8] and the Szepter gravel bike in 2022. [9]

In 2021, private equity firm Ardian acquired a majority stake in the company. [10]

Model range

A YT Izzo, photographed in Mobile, Alabama. YT Izzo 2022-08-12.jpg
A YT Izzo, photographed in Mobile, Alabama.

Racing

YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage. [11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob. [12]

Related Research Articles

<span class="mw-page-title-main">Mountain bike</span> Type of bicycle

A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which often makes them heavier, more complex and less efficient on smooth surfaces. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, extra wide handlebars to improve balance and comfort over rough terrain, and wide-ratio gearing optimised for topography, application and a frame with a suspension mechanism for the rear wheel. Rear suspension is ubiquitous in heavier-duty bikes and now common even in lighter bikes. Dropper seat posts can be installed to allow the rider to quickly adjust the seat height.

<span class="mw-page-title-main">Mountain biking</span> Bicycle sport

Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and performance in rough terrain, such as air or coil-sprung shocks used as suspension, larger and wider wheels and tires, stronger frame materials, and mechanically or hydraulically actuated disc brakes. Mountain biking can generally be broken down into distinct categories: cross country, trail, all mountain, enduro, downhill and freeride.

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<span class="mw-page-title-main">Freeride (mountain biking)</span> Type of mountain biking

Freeride is a discipline of mountain biking closely related to downhill biking, dirt jumping, freestyle motocross, and freestyle BMX. When riding a freerider one focuses on tricks, style, and technical trail features. Freeride is now recognized as one of the most popular disciplines within mountain biking.

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Kyle Strait is an American freeride slopestyle mountain biker from Alpine, California. He began racing in 2000 on the Monterey peninsula at the age of 12. He participated in the first edition of Rampage in 2001 at the age of 14, won the contest in 2004 and again in 2013. As of 2023 Strait is the only rider to have participated in every edition of Red Bull Rampage. In 2022, he was unable to complete a run after breaking 3 vertebra in a practice session. Less than a year later, Strait was able to compete in Red Bull Hardline, and competed in Rampage again in 2023.

References

  1. 1 2 "YT Industries GmbH, Hausen, Germany". North Data. Retrieved 15 July 2023.
  2. ↑ "The YT Mill". YT-Industries. Retrieved 15 July 2023.
  3. ↑ Jacobs, Joe (25 May 2023). "YT Industries Experience Center coming to Bentonville". Arkansas Outside. Retrieved 15 July 2023.
  4. ↑ Wragg, Matt (8 February 2016). "From the Top: Stefan Willared". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  5. ↑ "Growing Up - A Visit with YT Industries". Vital MTB. 1 October 2015. Retrieved 15 July 2023.
  6. ↑ Kazimer, Mike (16 January 2017). "YT Jeffsy CF Comp 1 - Review". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  7. ↑ Roe, Dan (28 March 2019). "Bludgeon the Mountain on YT Industries' New Enduro e-MTB". Bicycling. Retrieved 15 July 2023.
  8. ↑ Barber, Jeff (5 November 2020). "The YT Izzo Touches Down on Endurance Island". Singletracks. Retrieved 15 July 2023.
  9. ↑ Kohler, Simon (3 November 2022). "New YT Industries SZEPTER CORE 4 2023 first ride review". Gran Fondo. Retrieved 15 July 2023.
  10. ↑ Leggett, Alicia (3 August 2021). "YT Industries Acquired By Private Equity Group Ardian". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  11. ↑ "Red Bull Rampage - YT To Sponsor For First Time in 2015". Vital MTB. 8 October 2015. Retrieved 15 July 2023.
  12. ↑ McKall, Terry (21 December 2018). "Aaron Gwin off YT for 2019 World Cup season". Canadian Cycling Magazine. Gripped Publishing Inc. Retrieved 15 July 2023.
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