YT Industries

Last updated
YT Industries
Company type Private
Industry Bicycles
Founded2006;19 years ago (2006) [1]
Headquarters
Hausen, Upper Franconia, Germany
Key people
Markus Flossmann, Founder & CEO
Website yt-industries.com

YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California; Guildford, Surrey, England; and Bentonville, Arkansas. [2] [3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.

Contents

History

YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland. [1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries. [4]

YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike. [5] YT expanded their linup with the all-mountain Jeffsy in 2017, [6] the Decoy e-bike in 2019, [7] the Izzo trail bike in 2020, [8] and the Szepter gravel bike in 2022. [9]

In 2021, private equity firm Ardian acquired a majority stake in the company. [10]

Model range

A YT Izzo, photographed in Mobile, Alabama. YT Izzo 2022-08-12.jpg
A YT Izzo, photographed in Mobile, Alabama.

Racing

YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage. [11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob. [12]

References

  1. 1 2 "YT Industries GmbH, Hausen, Germany". North Data. Retrieved 15 July 2023.
  2. ↑ "The YT Mill". YT-Industries. Retrieved 15 July 2023.
  3. ↑ Jacobs, Joe (25 May 2023). "YT Industries Experience Center coming to Bentonville". Arkansas Outside. Retrieved 15 July 2023.
  4. ↑ Wragg, Matt (8 February 2016). "From the Top: Stefan Willared". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  5. ↑ "Growing Up - A Visit with YT Industries". Vital MTB. 1 October 2015. Retrieved 15 July 2023.
  6. ↑ Kazimer, Mike (16 January 2017). "YT Jeffsy CF Comp 1 - Review". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  7. ↑ Roe, Dan (28 March 2019). "Bludgeon the Mountain on YT Industries' New Enduro e-MTB". Bicycling. Retrieved 15 July 2023.
  8. ↑ Barber, Jeff (5 November 2020). "The YT Izzo Touches Down on Endurance Island". Singletracks. Retrieved 15 July 2023.
  9. ↑ Kohler, Simon (3 November 2022). "New YT Industries SZEPTER CORE 4 2023 first ride review". Gran Fondo. Retrieved 15 July 2023.
  10. ↑ Leggett, Alicia (3 August 2021). "YT Industries Acquired By Private Equity Group Ardian". Pinkbike. Outside, Inc. Retrieved 15 July 2023.
  11. ↑ "Red Bull Rampage - YT To Sponsor For First Time in 2015". Vital MTB. 8 October 2015. Retrieved 15 July 2023.
  12. ↑ McKall, Terry (21 December 2018). "Aaron Gwin off YT for 2019 World Cup season". Canadian Cycling Magazine. Gripped Publishing Inc. Retrieved 15 July 2023.
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