Yale Publishing Course

Last updated

Yale Publishing Course (YPC), located on the campus of Yale University in New Haven, Connecticut, is an intensive program for magazine, book and online publishing professionals. The course focuses on teaching leadership skills for today's increasingly global, increasingly digital environment. YPC's curriculum is geared to middle and upper-level professionals from all over the world. Its speakers include publishing and media executives as well as faculty from the Yale School of Management and Yale University Press staff. The Yale Course is the only advanced-level program for senior managers in the publishing industry.

Yale University private research university in New Haven, Connecticut, United States

Yale University is an American private Ivy League research university in New Haven, Connecticut. Founded in 1701, it is the third-oldest institution of higher education in the United States and one of the nine Colonial Colleges chartered before the American Revolution.

New Haven, Connecticut City in Connecticut, United States

New Haven is a coastal city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut, and is part of the New York metropolitan area. With a population of 129,779 as determined by the 2010 United States Census, it is the second-largest city in Connecticut after Bridgeport. New Haven is the principal municipality of Greater New Haven, which had a total population of 862,477 in 2010.

Yale School of Management

The Yale School of Management is the graduate business school of Yale University in New Haven, Connecticut. The School awards the Master of Business Administration (MBA), MBA for Executives (EMBA), Master of Advanced Management (MAM), and Ph.D. degrees, as well as joint degrees with nine other graduate programs at Yale University. As of August 2015, 668 students were enrolled in its MBA program, 114 in the EMBA program, 63 in the MAM program, and 51 in the PhD program; 122 students were pursuing joint degrees. In the 2017–18 school year, the school launched a one-year Master of Management Studies degree in Systemic Risk. The School has 86 full-time faculty members, and the dean is Edward A. Snyder.

Contents

The program combines plenary sessions with smaller group discussions focused on specific issues and case studies. The curriculum includes sessions on such topics as: strategic planning; financial management and entrepreneurship; best practices in the use of new technology and content delivery; legal challenges in multi-platform publishing; licensing and marketing internationally; and the future of digital dissemination. Faculty office hours facilitate one-on-one meetings with students to explore specific questions or challenges.

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.

Corporate finance area of finance dealing with the sources of funding and the capital structure of corporations

Corporate finance is an area of finance that deals with sources of funding, the capital structure of corporations, the actions that managers take to increase the value of the firm to the shareholders, and the tools and analysis used to allocate financial resources. The primary goal of corporate finance is to maximize or increase shareholder value. Although it is in principle different from managerial finance which studies the financial management of all firms, rather than corporations alone, the main concepts in the study of corporate finance are applicable to the financial problems of all kinds of firms.

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

History

The Yale Publishing Course was founded in 2010 to fill the gap left by the decades-old Stanford University Publishing Course for Professionals. It builds upon the Stanford tradition and concentrates more heavily on the business and management aspects of publishing as a global enterprise. It also provides a strong emphasis on understanding and using the latest advances in technology.

Stanford University private research university located in Stanford, California, United States

Leland Stanford Junior University is an American private research university in Stanford, California. Stanford is known for its academic strength, wealth, proximity to Silicon Valley, and ranking as one of the world's top universities.

The Yale Publishing Course began in 2010 as a one-week session, with students from all over the United States and 16 other countries. Students represented all areas of publishing including administration, editorial, sales, publicity, marketing, design, production, business, new media, and new product development. For its 2011 program, YPC was expanded to two sessions: one week focusing on magazine and online publishing, and a week-long session focusing on print and digital book publishing.

Program advisors

Program advisors for magazines:

<i>Metropolitan Home</i> magazine

Metropolitan Home is an interior design magazine published by Hearst Magazines. The magazine focuses on "high-end modern design and interiors, blended with intelligent reporting, to connect with a progressive reader mindset."

<i>Saveur</i> American gourmet, food, wine, travel magazine

Saveur is a gourmet, food, wine, and travel magazine that specializes in essays about various world cuisines. Its slogan—Savor a World of Authentic Cuisine—signals the publication's focus on enduring culinary traditions, as opposed to ephemeral food trends. Celebrated for its distinctive, naturalistic style of food photography and vivid writing, Saveur has been notable for placing food in its cultural context, and the magazine's popularity has coincided with a growing interest among American readers in the stories behind the way the world eats. The publication was co-founded by Dorothy Kalins, Michael Grossman, Christopher Hirsheimer, and Colman Andrews, who was also the editor-in-chief from 1996 to 2001. It was started by Meigher Communications in 1994. World Publications bought Saveur and Garden Design in 2000. World Publications was renamed Bonnier Corporation in 2007. A popular feature is the "Saveur 100", an annual list of "favorite restaurants, food, drink, people, places and things".

Corby Kummer American food writer

Corby Kummer is an American journalist who writes primarily about food. He is a senior editor at The Atlantic magazine, where he writes a monthly food column, restaurant critic for Boston magazine. He has been called "a dean among food writers in America" by The San Francisco Examiner. Julia Child once said of him, "I think he's a very good food writer. He really does his homework. As a reporter and a writer he takes his work very seriously." He lives in Boston, Massachusetts.


Program advisors for books:

Abrams Books US publisher

Abrams, formerly Harry N. Abrams, Inc. (HNA), is an American publisher of art and illustrated books, children's books, and stationery.


Course Director: Tina C. Weiner

Related Research Articles

Kellogg School of Management university

The Kellogg School of Management at Northwestern University is the business school of Northwestern University. Its main campus is in Evanston, Illinois, with additional campuses in downtown Chicago, Illinois and Miami, Florida. Kellogg offers MBA, MSM, and PhD programs, along with dual-MBA/JD, dual-MBA/MDI, and MMM programs. Kellogg partners with schools in China, France, Singapore, India, Spain, Hong Kong, Israel, Germany, Canada, and Thailand.

Kuwait University university in Kuwait

Kuwait University is a public university in Kuwait.

The UCLA Anderson School of Management is the graduate business school at the University of California, Los Angeles, one of eleven professional schools. The school offers MBA, Financial Engineering and Ph.D. degrees. The school is consistently ranked among the top tier business school programs in the country, based on rankings published by US News & World Report, Businessweek and other leading publications.

Jeffrey Sonnenfeld is an academic, Lester Crown Professor in the Practice of Management at Yale School of Management, and Senior Associate Dean for Leadership Studies. Sonnenfeld is the founder of Chief Executive Leadership Institute (CELI), a non-profit educational and research institute focused on CEO leadership and corporate governance.

New York Institute of Technology School of Management

The New York Institute of Technology School of Management is the business school of the New York Institute of Technology. The NYIT School of Management offers graduate degrees, including Master of Business Administration degree (M.B.A.) and Master of Science degree in human resources management and labor relations (M.S.) among others. The school also offers many undergraduate degrees, including in accounting, business administration, and marketing at its campuses in United States, Canada, China, and United Arab Emirates. The School of Management also collaborates with multiple colleges and universities worldwide, offering joint programs, dual degrees, summer study programs, study abroad options, and faculty and student exchange. The school of management is led by Jess S. Boronico as dean. All domestic and global campuses of New York Institute of Technology School of Management are accredited by Association to Advance Collegiate Schools of Business (AACSB) In 2015, NYIT's MBA program was ranked #1 in the United States in terms of salary-to-debt ratio. According to the survey by SoFi, graduates of NYIT's MBA program make an average of $126,068 per year, and have an average debt of $50,308.

American Society of Magazine Editors

The American Society of Magazine Editors (ASME) is an industry trade group for magazine journalists and editors of magazines published in the United States. ASME includes the editorial leaders of most major consumer magazine in print and digital extensions. The group advocates on behalf of member organizations with respect to First Amendment issues and serves as a networking hub for editors and other industry employees.

Yale School of Public Health

The Yale School of Public Health (YSPH) was founded in 1915 by Charles-Edward Amory Winslow and is one of the oldest public health masters programs in the United States. It is consistently rated among the best schools of public health in the country, receiving recent rankings of 3rd for its doctoral program in epidemiology. YSPH has a unique hybrid existence with the Yale School of Medicine, as it is both a department within the School of Medicine as well as an independent, CEPH-certified school of public health. According to the school's website, the community benefits greatly from the Yale School of Public Health's dual roles of providing a world–class education as an accredited, fully functioning school, and by conducting cutting–edge, interdisciplinary research through its collaborative departmental partnerships at the School of Medicine and across the Yale campus.

Thomas A. Stewart is the Executive Director of the National Center for the Middle Market (NCMM) at the Fisher College of Business at The Ohio State University. He joined the NCMM after a stint as Chief Marketing and Knowledge Officer of management consulting firm Booz & Company. Prior to joining Booz & Company, he was the editor and managing director of Harvard Business Review (HBR) from 2002-2008. Prior to joining HBR, he was editorial director of Business 2.0 and a member of the Board of Editors of Fortune magazine.

Shantanu Narayen American businessman

Shantanu Narayen is an Indian American business executive, and the chairman and CEO of Adobe Inc. Prior to this he had been the president and chief operating officer since 2005. He was honored with India's civilian honor Padma Shri in 2019.

The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen awards eight degrees: a standard 2-year Master of Business Administration (MBA), an Executive MBA, an Americas Executive MBA, a Master of Finance, a Master of Accountancy, a Master of Accountancy-Valuation, a Health Care MBA, and a Master of Management in Health Care, as well as a large variety of joint professional and MBA degree programs. Owen is renowned for its Health Care MBA, a unique program that provides students an in-depth educational experience tailored to the health care industry. Owen also offers non-degree programs for undergraduates and executives.

William Drenttel was a designer, author, publisher, social entrepreneur and foundation executive. In 2012, he was the president of Winterhouse Institute, vice president of communications and design for Teach For All, co-director of the Transform Symposium at the Mayo Clinic Center for Innovation, and the recipient of Rockefeller Foundation support to develop models for design and social change. He was president emeritus of AIGA, a fellow of NYU Institute of the Humanities, a senior faculty fellow and social enterprise fellow at Yale School of Management, and the publisher and editorial director of Design Observer, a website covering design, social innovation, urbanism and visual culture. In 2010, Drenttel was elected to the Art Directors Hall of Fame and the Alliance Graphique Internationale, and was the first Henry Wolf Resident in Graphic Design at the American Academy in Rome. He lectured widely in the U.S. and abroad.

Bauer College of Business

The C.T. Bauer College of Business is the business school of the University of Houston, and is fully accredited by the AACSB International. It offers B.B.A., M.B.A., MS Accountancy, MS Finance, and the Houston metropolitan area's only Ph.D. program in business administration.

The Wisconsin School of Business is the business school of University of Wisconsin–Madison, located in Grainger Hall. Founded in 1900, it has more than 35,000 alumni. The undergraduate program prepares students for business careers, while its Master of Business Administration (MBA) program is based on focused career specializations, and its PhD program prepares students for careers in academia. The school offers student services, such as Undergraduate Advising Services, The Business Career Center, and International Programs. In the 2019 U.S. News & World Report rankings, the Wisconsin School of Business's undergraduate program was ranked 18th overall among business schools.

Harvard Business School business school in Boston, Massachusetts

Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts. The school offers a large full-time MBA program, doctoral programs, HBS Online and many executive education programs. It owns Harvard Business Publishing, which publishes business books, leadership articles, online management tools for corporate learning, case studies and the monthly Harvard Business Review. It is home to the Baker Library/Bloomberg Center.

Gary Bernard Gorton is an American economist who currently serves as the Frederick Frank Class of 1954 Professor of Finance at Yale School of Management. He is known for his theory on the role of repurchase agreements on the 2008 financial crisis.

Exceptional Women in Publishing (EWIP) is a non-profit organization formerly known as Women in Periodical Publishing (WIPP). EWIP's goal is to help women in publishing support each other, develop leadership skills, and balance professional and personal interests. EWIP's programs are meant to foster growth for smaller, independent publications by and for women and to offer a range of community building and professional development programs through its gatherings, online communications, advocacy, mentoring and research.

Government Affairs Institute

The Government Affairs Institute (GAI) at Georgetown University is a non-profit, non-partisan organization whose mission is to provide education and training about congressional processes, organization, and practices, and about selected legislative policy issues. GAI is affiliated with the McCourt School of Public Policy and Georgetown University in Washington, DC. GAI offers a certificate in legislative studies program and conducts a variety of courses on Capitol Hill, and at its offices in Georgetown. The Institute faculty consists of professional educators who are congressional observers and practitioners with backgrounds in political science, public administration, history, and economics, under the direction of Kristin Nicholson, who became GAI Director in 2017. Nicholson was preceded by Kenneth Gold, who served as GAI's director from 1992-2017.

Bruce Judson is an American author and public policy analyst.

Peter Fox (professor) US computer scientist from RPI

Peter Arthur Fox is a data science and Semantic eScience researcher at Rensselaer Polytechnic Institute (RPI), United States. He is a Tetherless World Constellation chair and professor of Earth and Environmental Science, Computer Science and Cognitive Science, and director of the Information Technology and Web Science Program at RPI, and is known for defining informatics and data science in earth sciences as well as defining the sun-earth connection research agenda and co-convening the community. Fox was born in Devonport, Tasmania, Australia and currently resides in Troy, NY, United States.

References