Yeo Valley Rap

Last updated
"Yeo Valley Rap"
Yeo Valley Rap cover.jpg
Single by Yeo Valley Boyz featuring Mr George & Lisa Roxanne
ReleasedOctober 27, 2010
Recorded2010
Genre Rap, advertising campaign
Length1:59
Label Black Sheep Music
Songwriter(s) Mr George
Producer(s) Boi-1da
Yeo Valley singles chronology
"Yeo Valley Rap"
(2010)
"Forever"
(2011)

"Yeo Valley Rap" is an advertising campaign for the family-owned farming and dairy company, Yeo Valley Organic by the "Yeo Valley Boyz", which features Mr George and Lisa Roxanne. The advert was produced by Boi-1da and the lyrics were written by Mr George. [1] After much positive feedback came for the advert, the rap was added to iTunes for digital download from October 27, 2010 on Black Sheep Music.

Contents

Background

Originally, the rap was just an advertising campaign for Yeo Valley Organic. The advert then started coming during breaks for The X Factor. The advert gained popularity and after many requests, the advert was then available to download from iTunes. Rosie Arnold, the BBH Deputy Executive Creative Director, talked about the idea of the campaign: "What we wanted to do was make Yeo Valley Organic popular for everybody. We wanted to make people pronounce Yeo Valley correctly and get everybody talking about it. So that's how we came up with the rap idea." The farmers had to study rap and get into the styles of Jay-Z and Kanye West. [2] The actors were also asked to take inspiration from Beyoncé, Lil' Kim and Lil' Wayne by the Lutz on set. [3]

Music video

The music video of the advert was uploaded onto YouTube on October 8, 2010. It was directed by Julien Lutz in Yeo Valley. The farmers are shown rapping inside the barns, out in the grass with the cows, in tractors and eating Yeo Valley Organic yogurt. The video currently has over 2.6 million views.

Chart performance

"Yeo Valley Rap" charted in the UK Singles Chart on November 7, 2010 at number 71. The song also charted at number 9 on the UK Indie Chart and number 17 on the UK R&B Chart. The next week on November 13, 2010 it dropped 23 places to 94. The following week on November 21, it climbed 9 places to number 5. It then dropped 15 places on November 28, 2010. As of December 5, 2010 it is at number 80, where it climbed 20 places. There are currently many Facebook campaigns to get the track the Christmas number 1.

Chart (2010)Peak
Position
UK Indie (OCC) [4] 6
UK R&B (OCC) [5] 17
UK Singles (OCC) [6] 71

Related Research Articles

A Night to Remember (Shalamar song) 1982 single by Shalamar

"A Night to Remember" is a song by American R&B group Shalamar. It was released in 1982 as the second single from their sixth studio album, Friends. The song was written by Nidra Beard of Dynasty, Dana Meyers and Charmaine Sylvers of the Sylvers.

Yeo Valley is the UK's largest organic brand established in 1994. The Yeo Valley Organic range includes organic yogurt, cream, milk, butter, cheese, ice cream and compote. Yeo Valley is a real place in the heart of Somerset. The Yeo Valley company is owned by the Mead Family. The Mead family can trace their farming roots back to the 15th century and farm 2,000 acres of land across the Mendip Hills, Somersetwhich includes their own herd of British Friesian cows, two organic farms and the 6.5 acre Yeo Valley Organic Garden which is open to the public. Yeo Valley Organic is the 48th biggest grocery brand in the UK, according to The Grocer and the third largest yogurt brand in the UK.

Lil Star 2007 single by Kelis featuring Cee-Lo

"Lil Star" is the second international single from Kelis' fourth studio album, Kelis Was Here (2006). Released outside US, the single features Cee-Lo, who is known for being a half of the duo Gnarls Barkley. Following the moderate success of "Bossy", the single has proven to be a return to form for Kelis; it debuted at number eight in Ireland and was also a huge hit in the United Kingdom reaching number three on the UK Singles Chart. The track was hailed by many music fans and critics as Kelis' "comeback" single, despite the fact "Bossy" was written specifically for Kelis' return to music.

Let It Rain (Tinchy Stryder song) 2011 single by Tinchy Stryder

"Let It Rain" is a single by British rapper Tinchy Stryder. The song was produced by Takeover Entertainment producer Nathan Retro. It is the third and final single from his third studio album Third Strike, and It was released on 24 January 2011 as a digital download. The single also features vocals from Grammy Award winning Canadian singer Melanie Fiona and has thus far peaked at number 14 on the UK Singles Chart.

Birdman discography Hip hop recording artist discography

American rapper Birdman has released five studio albums, two mixtapes, 23 music videos, 48 singles, including 23 as a featured artist, and seven promotional singles. In 2002, Birdman released his debut studio album Birdman under the recording name Baby. It peaked at number 24 on the US Billboard 200, spending 23 weeks on the chart. Three singles were released from the album; the first, "Do That...", reached number 33 on the US Billboard Hot 100, and the second, "What Happened to That Boy", reached number 45 on the same chart. The third single, "Baby You Can Do It", only charted on the US Hot R&B/Hip-Hop Singles Sales chart. In 2003, Birdman collaborated with singer Ginuwine on the single "Hell Yeah" and rapper Bow Wow on the single "Let's Get Down", which reached numbers 17 and 14 respectively on the Hot 100.

Run This Town 2009 single by Jay-Z

"Run This Town" is a song by American rapper Jay-Z. The song also features Rihanna and Kanye West. It was written by the performing trio, with assistance from Ernest Wilson and Jeff Bhasker. Production of the track was made by West and Wilson. "Run This Town" was released as the second single from Jay-Z's eleventh studio album, The Blueprint 3.

Wretch 32 Musical artist

Jermaine Sinclaire Scott, better known by his stage name Wretch 32, is a British rapper, singer and songwriter from Tottenham, North London. He was a member of the grime collective Combination Chain Gang, before forming The Movement with Scorcher, Ghetts, and Mercston.

Forever (Drake, Kanye West, Lil Wayne, and Eminem song) 2009 single by Drake, Kanye West, Lil Wayne, and Eminem

"Forever" is a single by rappers Drake, Kanye West, Lil Wayne, and Eminem. The song is released as a single from the soundtrack to LeBron James's More than a Game documentary. The song was also placed on the re-release of Eminem's album Relapse, titled Relapse: Refill. Eminem performed his verse of the song at the American Music Awards of 2009. Drake performed the song with Lil Wayne, Eminem, and Travis Barker at the 52nd Grammy Awards. A demo version of the song was leaked in mid-2008.

BedRock 2009 single by Young Money featuring Lloyd

"BedRock" is the second single by hip hop group/record label Young Money Entertainment from their debut collaboration album, We Are Young Money. It is performed by acts that were signed under Young Money, including rap verses by Lil Wayne, Gudda Gudda, Nicki Minaj, Drake, Tyga, Jae Millz, with the chorus performed by Lloyd. It was released as a CD in the United Kingdom on March 22, 2010. "BedRock" is also featured as a bonus track on the Japanese, New Zealand, and the "Complete Edition" 2020 reissue editions of Nicki Minaj's debut studio album, Pink Friday.

The British music charts are compiled by the Official Charts Company to measure sales of recorded music on compact disc and digital download.

Pass Out (song) 2010 single by Tinie Tempah

"Pass Out" is the debut single by British rapper Tinie Tempah. It is the lead single from his debut studio album Disc-Overy (2010) and his debut single on Parlophone. The song was a digital-only release and was available to download in the United Kingdom on 28 February 2010. It is a hip hop song.

No Love 2010 song by Eminem

"No Love" is a song by the American rapper Eminem, featuring fellow American rapper Lil Wayne, from Eminem's seventh studio album Recovery (2010). It was released as the third official single from the album. It impacted radio on October 5, 2010. "No Love" was produced by American hip hop record producer Just Blaze. The song samples "What Is Love" by Haddaway. It features the chorus of the song as the backing vocals. "No Love" reached number 23 on the Billboard Hot 100. It has sold more than a million digital downloads in the United States. It was ranked the 8th best song of 2010 by Complex.

Right Above It 2010 single by Lil Wayne featuring Drake

"Right Above It" is a hip hop song by American rapper Lil Wayne, released as the first single off his eighth studio album, I Am Not a Human Being (2010). The song features vocals from Canadian and Young Money rapper Drake, and is produced by American hip-hop producer Kane Beatz. The song is also written by rapper and producer Andrew Canton. The song achieved reasonable chart success, particularly in the United States where it peaked at number 6 on the Billboard Hot 100 and number one on the Hot Digital Songs chart, and also charted modestly internationally.

Last Ones Standing 2010 single by Example

"Last Ones Standing" is a song by British recording artist Example. This is the fourth single from Example's second album, Won't Go Quietly. The song was available to download on 12 September 2010, with a physical single release on 13 September 2010. Production was handled by Bjorn Yttling of Swedish rock band, Peter Bjorn and John.

Monster (Professor Green song) 2010 single by Professor Green featuring Example

"Monster" is a song by British rapper Professor Green. This is the third single from his second album, Alive Till I'm Dead, featuring uncredited vocals from British singer and rapper Example. It was released on 1 October 2010 by digital download and on 4 October 2010 by CD single. The song was added to the BBC Radio 1 A-List.

Hit the Lights (Jay Sean song) 2011 single by Jay Sean featuring Lil Wayne

"Hit the Lights" is the second single by English recording artist Jay Sean, featuring American rapper and labelmate Lil Wayne and produced by OFM production team J-Remy and Bobby Bass. It was released to UK as a digital download to iTunes on 4 February 2011, and to US radio stations and as a digital download to iTunes on 8 February 2011. It was released as a CD single in the United Kingdom on 24 April 2011.

Yeo is a surname. Yeo or YEO may also refer to:

Make Me Proud 2011 single by Drake featuring Nicki Minaj

"Make Me Proud" is a hip hop song by Canadian recording artist Drake, released as the third single from his second studio album, Take Care, featuring rapper Nicki Minaj. It was released as a digital download on October 16, 2011 and impacted rhythmic radio on October 25, 2011 in the U.S.

Do It Our Way (Play) 2012 single by Alesha Dixon

"Do It Our Way (Play)" is a song performed by British recording artist Alesha Dixon. It was released on 1 January 2012 to digital outlets in the United Kingdom and Ireland. Co-written by Dixon herself, Ray Hedges and Nigel Butler and produced by Hedges and Butler, the song was written and released as a promotional single to complement advertising by weight loss company Weight Watchers. The television advert, when aired in full, was one of the longest to ever run on British television. Dixon features alongside over 180 "success stories" of the Weight Watchers programme in the video. Despite critics noting comparisons between the song and Jessie J's "Price Tag" (2011), it reached number 53 on the UK Singles Chart the week following its release.

S-X British singer-songwriter and producer

Sam Andrew Gumbley, known professionally as S-X, is a British singer, songwriter and record producer. As a record producer, Gumbley has worked with high-profile artists such as Chance the Rapper, Childish Gambino, KSI, Future, Lil Wayne, Meek Mill, and Nicki Minaj. He was Grammy-nominated for his work on Childish Gambino's album Because the Internet (2013). Gumbley gained mainstream popularity as a singer-songwriter when he featured on KSI's 2019 single "Down Like That", alongside Rick Ross and Lil Baby. The song peaked at number 10 on the UK Singles Chart and it was certified silver by the British Phonographic Industry (BPI) for exceeding sales of 200,000 units in the UK. Gumbley has since released the singles, "Neither Would I", "Dangerous" and "Feels So Good".

References

  1. "Yeo Valley | Supporting British Family Farms". Yeovalleyorganic.co.uk. Retrieved 2012-05-21.
  2. "Making Of The Yeo Valley Ads". YouTube. Retrieved 2012-03-16.
  3. "Yeo Valley rap: The advert that 'changed the game' for Somerset company". Somerset County Gazette. Retrieved 2021-10-31.
  4. "Official Independent Singles Chart Top 50". Official Charts Company.
  5. "Official R&B Singles Chart Top 40". Official Charts Company.
  6. "Official Singles Chart Top 100". Official Charts Company.