Yeri Mua | |
---|---|
![]() | |
Background information | |
Birth name | Yeri Cruz Varela |
Born | Veracruz, Veracruz, Mexico | 17 December 2001
Genres | |
Occupations |
|
Instrument | Vocals |
Years active | 2017–present |
Yeri Cruz Varela (born 17 December 2001), known professionally as Yeri Mua, is a Mexican internet celebrity, singer, songwriter, and entrepreneur. She rose to popularity in 2018 for her live streams of makeup and cosmetics on Instagram and Facebook. In 2023, she embarked on a career as a reggaeton singer, notable for singles such as "Chupón" and "Línea del perreo."
Born on 17 December 2001, in Veracruz, Mexico, Cruz Varela has a brother named Joshua. Her parents are Silvio, better known as Papá Bratz, and Yahel, better known as Mamá Bratz, who also stream on Facebook. [1] Mua took her first steps into the world of social media at the age of sixteen, when she opened her Instagram account. [2]
Mua began her foray into the world of streaming on Facebook, where she initially shared her makeup routine and beauty tutorials. Over time, her broadcasts went viral, making her the most recognized Spanish-speaking streamer on Facebook today. [3] She later expanded her social media presence by joining TikTok, where she participated in dance trends and shared GRWM (Get Ready With Me) content. [4]
In 2022, Mua participated in the Veracruz Carnival with her then-partner, Brian Villegas. Together they were chosen as kings of the Carnival, receiving more than two million votes. [5] [6] Additionally, in that same year, she was the host of the Pink Carpet at the 2022 MTV MIAW Awards. [7] Then, in 2023, the influencer took on the role of presenter on the MTV program La venganza de los ex VIP. [8]
In May 2023, Mua launched her own cosmetics line in collaboration with Beauty Creations, thus becoming the first Mexican influencer to collaborate with this brand. Her line was available in renowned stores such as Sephora, marking a milestone in her career as an entrepreneur in the beauty industry. [9] [10]
In August 2023, Mua began her musical career with the release of her first single, "Chupón", reaching more than ninety-five million views on YouTube. [11] [12] Later, in October of the same year, she released her second single, "Con to'". [13] [14] [15] In November 2023, she made her singing debut at Flow Fest, an event sponsored by Coca-Cola, before an audience of more than thirty thousand spectators. This achievement made her the first Mexican influencer and singer to perform at the Flow Fest event. [16] [17]
In June 2024, Mua signed a contract with Sony Music Mexico for the recording of her first album. [18] Later, she participated in the Mexican program ¿Quién es la máscara?, playing the character Tutupotama. She reached the semifinals of the program before being eliminated.