Yeri Mua

Last updated

Yeri Mua
Yeri Mua 2024.jpg
Background information
Birth nameYeri Cruz Varela
Born (2001-12-17) 17 December 2001 (age 23)
Veracruz, Veracruz, Mexico
Genres
Occupations
  • Singer
  • songwriter
  • internet personality
  • entrepreneur
InstrumentVocals
Years active2017–present

Yeri Cruz Varela (born 17 December 2001), known professionally as Yeri Mua, is a Mexican internet celebrity, singer, songwriter, and entrepreneur. She rose to popularity in 2018 for her live streams of makeup and cosmetics on Instagram and Facebook. In 2023, she embarked on a career as a reggaeton singer, notable for singles such as "Chupón" and "Línea del perreo."

Contents

Early life

Born on 17 December 2001, in Veracruz, Mexico, Cruz Varela has a brother named Joshua. Her parents are Silvio, better known as Papá Bratz, and Yahel, better known as Mamá Bratz, who also stream on Facebook. [1] Mua took her first steps into the world of social media at the age of sixteen, when she opened her Instagram account. [2]

Career

Mua began her foray into the world of streaming on Facebook, where she initially shared her makeup routine and beauty tutorials. Over time, her broadcasts went viral, making her the most recognized Spanish-speaking streamer on Facebook today. [3] She later expanded her social media presence by joining TikTok, where she participated in dance trends and shared GRWM (Get Ready With Me) content. [4]

In 2022, Mua participated in the Veracruz Carnival with her then-partner, Brian Villegas. Together, they were chosen as kings of the Carnival, receiving more than two million votes. [5] [6] Additionally, in that same year, she was the host of the Pink Carpet at the 2022 MTV MIAW Awards. [7] Then, in 2023, the influencer took on the role of presenter on the MTV program La venganza de los ex VIP. [8]

In May 2023, Mua launched her own cosmetics line in collaboration with Beauty Creations, making her the first Mexican influencer to partner with this brand. Her line was available in renowned stores such as Sephora, marking a milestone in her career as an entrepreneur in the beauty industry. [9] [10]

In August 2023, Mua began her musical career with the release of her first single, "Chupón", reaching more than ninety-five million views on YouTube. [11] [12] Later, in October of the same year, she released her second single, "Con to'". [13] [14] [15] In November 2023, she made her singing debut at Flow Fest, an event sponsored by Coca-Cola, before an audience of more than thirty thousand spectators. This achievement made her the first Mexican influencer and singer to perform at the Flow Fest event. [16] [17]

In June 2024, Mua signed a contract with Sony Music Mexico for the recording of her first album. [18] Later, she participated in the Mexican program ¿Quién es la máscara?, playing the character Tutupotama. She reached the semifinals of the program before being eliminated.

Public image and controversies

In March 2023, Yeri Mua sparked controversy for a Women’s Day Instagram post featuring a black-and-white photo in lingerie with the slogan “Puta pero libre” (i.e., “slut but free”) painted across her body. The post divided public opinion, drawing criticism for being perceived as tone-deaf in its approach to a serious commemorative day. [19] [20]

In May 2025, Mua generated significant controversy after publicly admitting in an interview that she had paid for a witchcraft ritual (amarre) using black magic to “tie” her ex-partner. She further described the details of the ritual and later claimed it had negative consequences on her life. The revelation went viral on social media and was covered by national press in Mexico. [21]

In July 2025, Mua again attracted media attention after declaring in a livestream that she considered her skin tone to be “blanca Veracruz” (white Veracruz). The statement generated backlash, with critics describing it as a form of colorism and classism, while others mocked the phrase on social media. [22]

References

  1. ↑ "¿Papá y mamá Bratz? Los padres de Yeri Mua siguieron sus pasos y acumulan fama como influencers". SDP Noticias (in Spanish). 28 April 2023. Retrieved 5 December 2024.
  2. ↑ Mora, Luis Angel H. (10 May 2023). "Yeri Mua: ¿Cómo era la influencer antes de ser famosa y en dónde vive ahora?". infobae (in European Spanish). Retrieved 30 October 2023.
  3. ↑ Meza, Edwin (18 October 2023). "¿Quién es Yeri Mua y por qué es famosa en redes sociales?". UnoTV (in Mexican Spanish). Retrieved 30 October 2023.
  4. ↑ "Efecto Yeri Mua se apodera de los mexicanos, ¿Qué es y de qué trata?". La Mejor (in Mexican Spanish). Archived from the original on 30 October 2023. Retrieved 30 October 2023.
  5. ↑ Aquino, José (30 May 2022). "Yeri MUA gana la corona y se convierte en Reina del Carnaval de Veracruz 2022". Xeu Noticias (in Spanish). Retrieved 30 October 2023.
  6. ↑ Collinot, Nayeli. "¡Del Carnaval de Veracruz a Telemundo! Yeri Mua revela que podría participar en un reality". Diario de Xalapa | Noticias Locales, Policiacas, sobre México, Veracruz, y el Mundo (in Spanish). Retrieved 30 October 2023.
  7. ↑ Martínez, Brenda (6 July 2022). "Kunno y Yeri Mua serán los conductores de la Pink Carpet en MTV Miaw 2022". SDP Noticias. Retrieved 30 October 2023.
  8. ↑ S., Ángel (20 January 2023). "Yeri MUA será la conductora del programa en vivo de "La Venganza de los Ex VIP"". En el Radar (in European Spanish). Retrieved 30 October 2023.
  9. ↑ Digital Milenio (20 May 2023). "Yeri Mua y Beauty Creations: donde y cuando comprar su nueva colección". Grupo Milenio (in Mexican Spanish). Retrieved 30 October 2023.
  10. ↑ Hermida, Carolina (15 May 2023). "Yeri MUA anuncia su línea de maquillaje con Beauty Creations. Esto se sabe". La Silla Rota (in Spanish). Retrieved 30 October 2023.
  11. ↑ Canseco Díaz, Ricardo (21 October 2023). "Profesor capta atención de sus alumnos con nueva canción de Yeri Mua". infobae (in European Spanish). Retrieved 30 October 2023.
  12. ↑ Gonzalez, Rebeca Yareth (18 October 2023). "Yeri Mua se convierte en una de las artistas mexicanas más escuchadas de Spotify". Actitudfem (in Spanish). Retrieved 1 November 2023.
  13. ↑ Suárez, Marlem (8 October 2023). "¡Están triunfando! Bellakath y Yeri Mua, las reinas del género urbano en Apple Music México". infobae (in European Spanish). Retrieved 30 October 2023.
  14. ↑ Alvarado, Andrea (7 October 2023). "Y la queso: Bellakath y Yeri Mua son las cantantes más escuchadas en Apple Music México". SDP Noticias (in Spanish). Retrieved 30 October 2023.
  15. ↑ "Así suena Con To´ la nueva canción de Yeri Mua que se viralizó". La sirena (in Spanish). 11 December 2023. Retrieved 26 August 2024.
  16. ↑ "VIDEO: Yeri Mua debuta en el escenario del Flow Fest 2023 con su éxito Chupón". El Siglo de Durango (in Spanish). 27 November 2023. Retrieved 8 December 2023.
  17. ↑ Ortiz Hernández, Fernanda. "¡Traka! Yeri Mua conquista Flow Fest 2023 y adelanta nueva canción; ¿cuándo se estrena?". El Universal (in Spanish). Retrieved 8 December 2023.
  18. ↑ Aguilera, Tere (5 June 2024). "Influencer y cantante Yeri Mua firma contrato con Sony Music México: Exclusiva". Billboard (in European Spanish). Retrieved 5 June 2024.
  19. ↑ "Yeri Mua publica polémica foto en apoyo al Día de la Mujer; desata debate" (in Spanish). Milenio. 8 March 2023. Retrieved 30 August 2025.
  20. ↑ ""Sigan juzgando": Yeri Mua reacciona a las críticas tras polémica FOTO del 8M" (in Spanish). Revista Fama. 9 March 2023. Retrieved 30 August 2025.
  21. ↑ "Yeri MUA confesó haber usado magia negra para realizar amarre". El Informador (in Spanish). 22 May 2025. Retrieved 30 August 2025.
  22. ↑ "Yeri Mua causa polémica al afirmar que su tono de piel es blanca Veracruz: "En Veracruz me dicen güera"". El Heraldo de México (in Spanish). Retrieved 31 August 2025.
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