Company type | Subsidiary |
---|---|
Industry | |
Founded | October 2008 |
Founder |
|
Headquarters | San Carlos, California |
Key people |
|
Products | Search |
Parent | Whirlpool Corporation |
Website | yummly |
Yummly is an American website and mobile app that provides users recipes via recommendations and a search engine. Yummly uses a knowledge graph to offer a semantic web search engine for food, cooking and recipes. [1] [2]
In 2014, Yummly had 15 million active users in the US and launched international websites in the UK, Germany and The Netherlands. [3]
In May 2017, the company was acquired by appliance maker Whirlpool Corporation and allowed to operate as a subsidiary, keeping its current head office. [4] [5]
The company was founded by David Feller and Vadim Geshel in early 2008. Feller was previously with Half.com, eBay and StumbleUpon. Yummly raised 7.8 million in venture capital and was backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures. [6]
The Yummly app was named "Best of 2014" in Apple's App Store. [7]
In March 2013, Yummly opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data. [8]
StumbleUpon was a browser extension, toolbar, and mobile app with a "Stumble!" button that, when pushed, opened a semi-random website or video that matched the user's interests, similar to a random web search engine. Users were able to filter results by type of content and were able to discuss such webpages via virtual communities and to rate such webpages via like buttons. StumbleUpon was shut down in June 2018.
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Brian Witlin is an American businessman and fine artist. He is an entrepreneur who has co-founded tech companies including Leverworks, Shopwell, Golaces and has led Yummly as its CEO both before and after being acquired by Whirlpool in 2017. Witlin participates as a lecturer at Stanford University's Hasso Plattner Institute of Design.
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